How big is the Account-Based Marketing Market?

The Account-Based Marketing Market size is expected to reach USD 0.92 billion in 2024 and grow at a CAGR of 12.10% to reach USD 1.63 billion by 2029. Read More

What is the current Account-Based Marketing Market size?

In 2024, the Account-Based Marketing Market size is expected to reach USD 0.92 billion. Read More

Who are the key players in Account-Based Marketing Market?

Terminus Software, Inc., Marketo (Adobe, Inc.), Engagio Inc., 6sense Insights, Inc. and Uberflip are the major companies operating in the Account-Based Marketing Market. Read More

Which is the fastest growing region in Account-Based Marketing Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Account-Based Marketing Market?

In 2024, the North America accounts for the largest market share in Account-Based Marketing Market. Read More

What years does this Account-Based Marketing Market cover, and what was the market size in 2023?

In 2023, the Account-Based Marketing Market size was estimated at USD 0.82 billion. The report covers the Account-Based Marketing Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Account-Based Marketing Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Account Based Marketing Market - Size, Share & Industry Analysis

Account Based Marketing Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Account Based Marketing Market Companies and it is segmented by component (Tools, Services), deployment model (Cloud, On-premises), end-user industry (Retail & E-commerce, BFSI, IT & Telecommunications, Government, Travel & Tourism, Healthcare & Life Sciences), and geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Account Based Marketing Industry Overview

The competitive landscape of the account-based marketing market is fragmented due to the presence of various solution providers globally and the emergence of new solutions. The market players in the region are witnessing strategic partnerships and acquisitions to boost their market presence and strengthen their global footprint. Also, the market players are making several innovations and product developments to help marketers better serve their clients and gain maximum market traction.

November 2023 - Albacross, a provider of account-based marketing (ABM), announced a partnership with Bombora, the globally recognized firm in offering intent data for B2B sales and marketing. This strategic partnership will see Bombora’s comprehensive third-party intent data integrated within the Albacross platform, marking a first-of-its-kind partnership in Europe. Integrating Bombora’s Surge intent data will enhance Albacross customers with insights into buyer intent, enabling effective go-to-market strategies.

September 2023 - Jabmo, a B2B account-based marketing platform with offices in the US and Europe, acquired out of administration by UK marketing and advertising tech company Expandi Group. The deal will give the UK company access to key markets in North America and Asia Pacific (APAC).