Action Camera Market Size (2024 - 2029)

Action Camera Market Analysis

The Action Camera Market size is estimated at USD 4.41 billion in 2024, and is expected to reach USD 9.18 billion by 2029, growing at a CAGR of 15.80% during the forecast period (2024-2029).

The market for action cameras is expected to witness substantial growth due to the various benefits compared with either standard point-and-shoot or DSLR. The multiple benefits include recording 4k videos in top-notch quality without any hassle, compact size, capturing different angles in extreme sports such as surfing and skiing, and using it as a car dashcam.

• Action cameras are designed such that the videos shot on these devices provide a first-person perspective to viewers. This generates interest among viewers as they can develop their personal views on surfing, rock climbing, and skiing activities. The small size and excellent 'point of view' feature of action cameras have enabled people to capture and share their adventures on social media platforms.
• Various factors, such as the increasing use of smart gadgets, the rise in extreme sports events, holidays, and music festivals, the growing trend of sharing content on social networking websites, and the booming consumer electronics sector, are driving the growth of the action camera market.
• In an age where smartphones with advanced lenses and features are affordable, the price of action cameras could hinder the market's growth. However, this challenge of a price war among the latest devices is handled by market players introducing low-cost, durable, waterproof, weather-resistant, and compact design action cameras.
• The addition of Wi-Fi and Bluetooth connectivity and the ability to record films and photographs in 4K resolution has increased the demand for action cameras. The increased tourism operations have also increased the demand for action cameras, as individuals increasingly choose to record images and films of their travel locations.
• Manufacturers of camera lenses are heavily concentrated in Asian nations such as China, South Korea, Taiwan, and Japan. Further, as the Indian government aims to achieve its USD 200 billion electronics manufacturing target, the country focuses on partnerships and investment with the leading vital vendors to establish manufacturing plants there. For instance, in June 2023, according to Micron, the company is expected to construct the facility in 2023. The total investment will amount to USD 825 million across the two phases and will result in the creation of 5,000 direct jobs for Micron and 15,000 jobs for the community over the next few years. 

Action Camera Industry Segmentation

An action camera is a digital camera designed to record action while immersed in it. They are typically compact and rugged, and waterproof at the surface level. The market is segmented based on resolution (Ultra HD, Full-HD, Other Resolution (4K)) and geography (North America, Europe, Asia-Pacific, Rest of the World). The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.