How big is the Ad Tech Market?

The Ad Tech Market size is expected to reach USD 0.79 billion in 2024 and grow at a CAGR of 11.54% to reach USD 1.37 billion by 2029. Read More

What is the current Ad Tech Market size?

In 2024, the Ad Tech Market size is expected to reach USD 0.79 billion. Read More

Who are the key players in Ad Tech Market?

Google LLC, Amazon.com, Inc., Meta Platform, Inc., Quantcast and Adobe are the major companies operating in the Ad Tech Market. Read More

Which is the fastest growing region in Ad Tech Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Ad Tech Market?

In 2024, the North America accounts for the largest market share in Ad Tech Market. Read More

What years does this Ad Tech Market cover, and what was the market size in 2023?

In 2023, the Ad Tech Market size was estimated at USD 0.71 billion. The report covers the Ad Tech Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Ad Tech Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Ad TechMarket Size & Share Analysis - Industry Research Report

Ad Tech Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Ad Tech Market report is segmented by platform (supply-side platform (SSP), demand-side platform (DSP), ad exchange, and data management), by ad format (video advertising, social media, search advertising, email, and other ad formats), by device platforms (desktop, mobile devices, and smartphones, and other device platforms), by end-user industry (retail and e-commerce, healthcare, BFSI, services (hospitality, tourism, and legal services), telecommunications, and other end-user industries), and by geography (North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America). The report offers market size and forecasts in Value (USD) for all the above segments.

Ad Tech Industry Overview

The Ad tech market is fragmented, with high competition among large and small companies. Some of the players include Adobe, Google LLC, Amazon.com Inc., Meta Platform Inc., and Quantcast. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

October 2023 - Meta launched its first generative AI features for advertisers, allowing them to use AI to create backgrounds, expand images, and generate multiple versions of ad text based on their original copy. The first among the trio of new features allows an advertiser to customize their creative assets by generating multiple different backgrounds to change the look of their product images. Another feature, image expansion, allows advertisers to adjust their assets to fit different aspect ratios required across various products, like Feed or Reels.
July 2023 - Omnicom has partnered with Google to integrate the latter’s generative AI models into its Adtech platform. The integration aims to improve the capabilities of Omnicom’s Adtech platform while providing personalized and effective advertising opportunities.