Market Trends of Africa Alfalfa Hay Industry
Demand for Quality Feed
- The increasing cattle population and rising demand for milk production in dairy cattle are the key driving factors for the alfalfa hay market in the region. Livestock production is an important source of food, employment, and income for much of East Africa's rural population. With the growing concern for improving livestock productivity, the region's use of alfalfa hay in feed is steadily increasing.
- Livestock products remain the desired food for nutritional value and taste across the region. Dairy product manufacturers are focusing on catering to the increasing demand for alfalfa hay, primarily aided by changing consumer preferences due to growing income levels. The use of alfalfa hay is considered essential in animal feed, particularly for poultry feed, due to its crude protein content. Dependence on alfalfa hay for animal feed may continue to drive the alfalfa hay market globally over the forecast period.
- Owing to the benefits of alfalfa, including high nutritional content, a rich source of protein, and high energy, which help improve lactation, reproduction, maintenance, and growth of livestock, the alfalfa market is anticipated to grow significantly in the near future.
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Increasing Alfalfa Hay Exports
- Jankempdorp, Hopetown, Jacobsdal, and Douglas are the major Lucerne hay-producing towns in the Northern Cape, owing to their favorable environmental conditions, such as adequate dry and warm conditions, better irrigation water, and high-quality soil. South Africa also exports Lucerne hay to several countries, such as United Arab Emirates, Dubai, Oman, China, and others.
- The shortage of Lucerne hay in the United Arab Emirates has stimulated the demand for alfalfa hay grown in the country to meet the inflating export demand. Also, the growth of the alfalfa hay market in China is an excellent export opportunity for South Africa, which is likely to stimulate the production as well as production prices for alfalfa hay over the coming years to meet the growing consumer demand from China.
- Further, the Sudanese Ministry of Investment has prepared a lot of new feasibility studies for increasing alfalfa production farms around the country. The increased foreign domestic investment (FDI) from Gulf Cooperation Council (GCC) countries has fueled the projects under the ministry for increasing production. This is expected to increase export opportunities over the coming years further.
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