Africa Chia Seeds Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Market Size (2024) | USD 13.87 Billion |
| Market Size (2029) | USD 15.39 Billion |
| CAGR (2024 - 2029) | 2.10 % |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Africa Chia Seeds Market Analysis
The Africa Chia Seeds Market size is estimated at USD 13.87 billion in 2024, and is expected to reach USD 15.39 billion by 2029, growing at a CAGR of 2.10% during the forecast period (2024-2029).
Despite the prevalence of the COVID-19 pandemic across the world, Africa remained a promising continent for the production of chia seeds. Along with the growing number of exporters in the region, farmers have also been vigilant enough to continue the production amidst the rising global demand for chia seeds. Developing a wide network of local and regional markets is anticipated to help farmers supply the chia seeds to the market without any disruption in the supply chain.
The increasing demand for ancient nutritional grains and multi-cereal-based products as functional foods drives the demand for chia seeds. Chia seeds are gluten-free and have high protein content. The gluten-free property of chia seeds is expected to create a strong demand among consumers suffering from gluten intolerance (celiac disease) or those who avoid gluten intake because of their lifestyle choices.
The chia seed production in the region is majorly export-oriented, as the domestic consumption of these seeds is comparatively less due to the low awareness among African consumers about their benefits. However, in South Africa, the demand for chia seeds is gaining traction, as these seeds are rich in proteins and unsaturated fatty acids. Moreover, on the retail shelves of many supermarkets/hypermarkets in South Africa, the retailers stock their own brands of chia seeds to meet the local demand. In Africa, chia seeds go majorly into retail, as consumers prefer to consume them daily.
Africa Chia Seeds Market Trends
This section covers the major market trends shaping the Africa Chia Seeds Market according to our research experts:
Increasing Demand for Protein-based Vegan Food
Chia seeds act as a source of omega-3 fatty acids for vegetarians by providing protein content that is almost equal to an egg protein. As the number of health-conscious people increases concomitantly, with the rising popularity of cruelty-free foods, more people are moving toward inculcating a healthier lifestyle with vegetarian options for proteins, vitamins, and fiber, which are easily available as ready-to-eat packaged foods. Due to the less availability of better ingredient options in the industry, companies are turning toward the use of chia seeds as they are good for health and considered as a healthy snack option. Most available snacking options lack nutrients and dietary fiber and are not healthy food options. On the other hand, chia seeds are good for health, and snacks made from chia seeds are popular as healthy food options among consumers.
The innovative products made from chia seeds featuring allergen-friendly, gluten-free, peanut-free, low in sugar, and high in fiber are gaining importance among consumers. Thus, the African chia seed market is bound to increase due to the increasing demand for protein-based vegan food.
Uganda Dominates the Market in the Region
According to the Ministry of Foreign Affairs, Uganda is the main player in chia production. Farmers in Uganda have been encouraged to grow chia seeds. Commercial production started with the help of NGOs and the direct involvement of private businesses. Chia seeds are gaining popularity in the country because of the crop's health benefits and since farmers now want a less laborious crop.
Fertile soil and small-scale farming allow for very clean and organic production of chia seeds in the country. Still, much of the labor is manual, and farmers are not always organized enough to supply the demanding international markets. The company, Ubelhor, started its own chia project in Uganda, using 650.0 hectares to grow organic chia. Another German company, Davert, offers Demeter-certified chia from the country to the international market.
Africa Chia Seeds Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
- 4.2 Market Drivers
- 4.3 Market Restraints
- 4.4 Value Chain Analysis
5. MARKET SEGMENTATION
-
5.1 Geography (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis)
- 5.1.1 Uganda
- 5.1.2 Kenya
- 5.1.3 South Africa
- 5.1.4 Tanzania
- 5.1.5 Rest of South Africa
6. MARKET OPPORTUNITIES AND FUTURE TRENDS
7. AN ASSESSMENT OF IMPACT OF COVID-19
Africa Chia Seeds Industry Segmentation
Chia seeds are derived from the desert plant Salvia hispanica, a member of the mint family. Salvia hispanica seed is often sold under its common name 'chia'. The report defines the chia seed as a commodity, and the market sizing is done at the wholesale level. To eliminate any 'double-count' error in the market estimations, bulk buyers that procure chia seed products for sale after value-addition through further processing are not considered a part of the chia seed market. The African chia seed market includes production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis of chia seeds across the region. The market is also segmented on the basis of geography (Uganda, Kenya, South Africa, Tanzania, and the Rest of Africa).
| Geography (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis) | Uganda |
| Kenya | |
| South Africa | |
| Tanzania | |
| Rest of South Africa |
Africa Chia Seeds Market Research FAQs
How big is the Africa Chia Seeds Market?
The Africa Chia Seeds Market size is expected to reach USD 13.87 billion in 2024 and grow at a CAGR of 2.10% to reach USD 15.39 billion by 2029.
What is the current Africa Chia Seeds Market size?
In 2024, the Africa Chia Seeds Market size is expected to reach USD 13.87 billion.
What years does this Africa Chia Seeds Market cover, and what was the market size in 2023?
In 2023, the Africa Chia Seeds Market size was estimated at USD 13.58 billion. The report covers the Africa Chia Seeds Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Africa Chia Seeds Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Chia Seeds in Africa Industry Report
Statistics for the 2024 Chia Seeds in Africa market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Chia Seeds in Africa analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
