Africa Chia Seeds Market Size (2024 - 2029)

Africa Chia Seeds Market Analysis

The Africa Chia Seeds Market size is estimated at USD 13.87 billion in 2024, and is expected to reach USD 15.39 billion by 2029, growing at a CAGR of 2.10% during the forecast period (2024-2029).

Despite the prevalence of the COVID-19 pandemic across the world, Africa remained a promising continent for the production of chia seeds. Along with the growing number of exporters in the region, farmers have also been vigilant enough to continue the production amidst the rising global demand for chia seeds. Developing a wide network of local and regional markets is anticipated to help farmers supply the chia seeds to the market without any disruption in the supply chain.

The increasing demand for ancient nutritional grains and multi-cereal-based products as functional foods drives the demand for chia seeds. Chia seeds are gluten-free and have high protein content. The gluten-free property of chia seeds is expected to create a strong demand among consumers suffering from gluten intolerance (celiac disease) or those who avoid gluten intake because of their lifestyle choices.

The chia seed production in the region is majorly export-oriented, as the domestic consumption of these seeds is comparatively less due to the low awareness among African consumers about their benefits. However, in South Africa, the demand for chia seeds is gaining traction, as these seeds are rich in proteins and unsaturated fatty acids. Moreover, on the retail shelves of many supermarkets/hypermarkets in South Africa, the retailers stock their own brands of chia seeds to meet the local demand. In Africa, chia seeds go majorly into retail, as consumers prefer to consume them daily.

Africa Chia Seeds Industry Segmentation

Chia seeds are derived from the desert plant Salvia hispanica, a member of the mint family. Salvia hispanica seed is often sold under its common name 'chia'. The report defines the chia seed as a commodity, and the market sizing is done at the wholesale level. To eliminate any 'double-count' error in the market estimations, bulk buyers that procure chia seed products for sale after value-addition through further processing are not considered a part of the chia seed market. The African chia seed market includes production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis of chia seeds across the region. The market is also segmented on the basis of geography (Uganda, Kenya, South Africa, Tanzania, and the Rest of Africa).