Market Trends of Africa Dairy Based Beverages Industry
Rising Demand for Probiotic Beverages
- Consumers perceive fermented products as healthy products as they aid in the control of intestinal diseases. The changing consumer lifestyles, rising healthcare expenditure, and growth of the retail sector are playing a vital role in the growth of the probiotic drinks market. Moreover, the increasing inclination of the younger generation towards functional beverages and ready-to-drink beverages such as Yakult is likely to accelerate the market growth.
- New drinkable yogurt flavors, such as the savory flavor of vegetables - carrots, beetroot, and tomatoes, have become popular among consumers. In addition, consumers are seeking healthier and natural ingredients in drinkable yogurts, such as stevia, instead of bulk sweeteners to reduce calories.
- Furthermore, increasing international sporting events and commercialization of domestic sporting events in the developing countries of Africa are providing growth opportunities for functional drinks, such as probiotic drinks, in fast-growing markets, including South Africa.
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Milk is Dominating the Market
- Milk consumption in Africa is high due to the rising prevalence of the undernourished population in the region. Moreover, the consumption of dairy-based drinks, including flavored milk, is significantly increasing in the region as consumers prefer healthy drink options. The urban population is more interested in consuming flavored milk than carbonated drinks owing to the nutritional benefits of fortified flavored milk.
- Furthermore, Milk-based shakes and yogurts are the major segments boosting the industry's profitability. Increasing the development of new, flavored milkshakes per consumers' tastes and preferences may further foster market growth. The increasing number of product innovations, technological advancements, and awareness to reduce nutritional deficiencies are the major driving factors fostering market growth.
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