Africa Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Africa Energy Drinks Market is segmented by Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks), by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Egypt, Nigeria, South Africa). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Africa Energy Drinks Market Size

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Africa Energy Drinks Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 3.34 Billion
svg icon Market Size (2030) USD 5.93 Billion
svg icon Largest Share by Soft Drink Type Traditional Energy Drinks
svg icon CAGR (2024 - 2030) 10.06 %
svg icon Largest Share by Country South Africa

Major Players

Africa Energy Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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Africa Energy Drinks Market Analysis

The Africa Energy Drinks Market size is estimated at 3.34 billion USD in 2024, and is expected to reach 5.93 billion USD by 2030, growing at a CAGR of 10.06% during the forecast period (2024-2030).

3.34 Billion

Market Size in 2024 (USD)

5.93 Billion

Market Size in 2030 (USD)

7.63 %

CAGR (2018-2023)

10.06 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

48.05 %

value share, Traditional Energy Drinks, 2023

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Positive effects of energy drinks to improve cognitive performance during vigorous workouts and sport activities influences the consumer preferences in the region

Fastest-growing segment by Soft Drink Type

12.17 %

Projected CAGR, Natural/Organic Energy Drinks, 2024-2030

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Increasing preference for organic diets to support the healthy lifestyles especially among vegan consumers is estimated to promote the demand for natural/organic energy drinks

Leading Market Player

14.46 %

market share, Red Bull GmbH, 2022

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Red Bull GmbH dominates the market due to its strong geographical footprint across the region through new and existing partnerships with different retail cannels

Largest Segment by Country

40.13 %

value share, South Africa, 2023

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The increasing adoption of fitness training programs and gym memberships in response to the rising concerns of obesity and overweight is driving the market growth

Fastest-growing segment by Country

14.14 %

Projected CAGR, Nigeria, 2024-2030

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Key government intitiatives to promote the active sports participation and national sports events is estimated to drive the market growth during the forecast period

The rising youth population engaged in active and busy lifestyles is positively influencing energy drink purchase decisions

  • From 2019 to 2023, Africa witnessed a surge in the popularity of energy drinks, with both their sales value and volume registering CAGRs of 11.43% and 11.23%, respectively. This uptick in demand can be attributed to factors like a burgeoning young population, urbanization, and rapid lifestyle changes. Global giants like Red Bull and Monster, alongside regional players like Nigerian Breweries PLC, are expanding their footprint in Africa.
  • Over the study period, traditional energy drinks dominated the market, accounting for over 50% of the market's value in 2023. This dominance is fueled by the increasing availability of energy drinks in diverse flavors and ingredient combinations. Nigeria stands out as the largest consumer of traditional energy drinks, capturing a 56.15% volume share in 2023. This trend is bolstered by Nigeria's youthful demographic, with a median age of 19.4 in 2022, indicative of a vibrant and fast-paced lifestyle.
  • The African market is witnessing a notable surge in demand for natural and organic energy drinks, projecting robust CAGRs of 14.23% and 14.03%, respectively, during 2024-2030. This uptick is driven by a rising preference for clean-label products and a heightened awareness of healthy food and beverage choices. A 2020 survey highlighted that over 20% of the urban populations in Egypt, Kenya, and South Africa favored organic food, underscoring the growing demand for organic beverages across Africa.
Africa Energy Drinks Market

Growing awareness regarding energy-boosting products likely to boost the segment’s sales

  • The African energy drinks market witnessed robust growth, with sales surging by 23.13% in value from 2021 to 2023. This surge can be attributed to the rising urbanization and the fast-paced lifestyles of consumers. Energy drinks, known for their fatigue-fighting and alertness-enhancing properties, are gaining traction among consumers. The urban population in Africa has been on a steady rise, reaching 652 million in 2023, and is projected to climb further to 722 million by 2026.
  • Urbanization in Africa has brought about a shift in consumer health patterns. With limited physical activity and an increased risk of diseases like obesity and cardiovascular ailments, the demand for energy-boosting alternatives, such as energy drinks, is on the rise. In 2022, half of South Africa's adult population was either overweight (23%) or obese (27%). The World Obesity Federation predicts a further 10% rise in adult obesity, reaching 37% by 2030.
  • Nigeria is poised to lead the African energy drink market, with a projected volume CAGR of 13.87% during the period from 2024 to 2030. The Nigerian market boasts a range of energy drink brands, including Red Bull, Power Horse, and Power Fist, which are actively introducing new flavors like cranberry, watermelon, orange, and blueberry. The expanding fitness services landscape in Nigeria is also driving the demand for health and wellness products, including energy drinks. With a surge in fitness activities and improved fitness center infrastructure, Nigeria is expected to witness a notable uptick in energy drink sales.

Africa Energy Drinks Market Trends

Consumer perception of energy drinks in Africa is primarily influenced by concerns associated with excessive consumption and potential side effects

  • Consumption of energy drinks products is highly valued by individuals of different ages in the African region particularly prevalent among those aged 20 to 30. Energy drink consumption was higher among people who were younger and had higher levels of education.
  • Product attributes such as sugar-free and natural ingrdients enrgy drinks attract the consumers in the African region with the rising awareness of the health risks associated with sugar consumption. Sugary drinks have been linked to a number of health problems, including obesity, diabetes, and heart disease.
  • The population living in large urban areas in the country has increased constantly supporting the gorwth of energy drinks. The retail price of an average energy drinks ranges between USD 1 to USD 1.50 per 250ml.
  • Demand for low calories and sugar free alternatives has risen among consumers in the country due to health effects of high sugar intake and consumption diabetes and obesity. Although approximately 43% of the population is suffering from obesity in Ghana.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Companies are focused towards developing specialized formulations tailored to specific needs such as mental focus, workout performance
  • Major brands are focusing constantly in product formulations, packaging and functionality to stay competetitve in the market

Africa Energy Drinks Industry Overview

The Africa Energy Drinks Market is fragmented, with the top five companies occupying 35.55%. The major players in this market are Monster Beverage Corporation, PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited and The Coca-Cola Company (sorted alphabetically).

Africa Energy Drinks Market Leaders

  1. Monster Beverage Corporation

  2. PepsiCo, Inc.

  3. Red Bull GmbH

  4. Suntory Holdings Limited

  5. The Coca-Cola Company

Africa Energy Drinks Market Concentration

Other important companies include Aje Group, Halewood International South Africa (Pty) Ltd, Mofaya Beverage Company (PTY) Ltd, Mutalo Group sp. z o.o, S. Spitz GmbH, The Alternative Power (Pty) Ltd, Tiger Brands Ltd..

*Disclaimer: Major Players sorted in alphabetical order.

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Africa Energy Drinks Market News

  • October 2023: Miss South Africa Natasha Joubert has expanded her business venture by collaborating with the MoFaya energy drink business. Joubert has launched the Berry Queen-flavoured energy drink under the MoFaya energy drink brand.
  • October 2023: Switch Energy Drink introduced 3 new flavors in the African region. The three new limited-edition flavors are Sour Worms, Naartjie & Grape, and Kiwi, Mango & Strawberry.
  • September 2023: Switch Energy Drink launched a special limited-edition flavor in celebration of South African Heritage Day. As a brand deeply rooted in the South African spirit, Switch Energy Drink is excited to contribute to the festivities with this special edition.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Africa Energy Drinks Market
Africa Energy Drinks Market
Africa Energy Drinks Market
Africa Energy Drinks Market

Africa Energy Drinks Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Consumer Buying Behaviour
  • 4.2 Innovations
  • 4.3 Brand Share Analysis
  • 4.4 Regulatory Framework

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Soft Drink Type
    • 5.1.1 Energy Shots
    • 5.1.2 Natural/Organic Energy Drinks
    • 5.1.3 Sugar-free or Low-calories Energy Drinks
    • 5.1.4 Traditional Energy Drinks
    • 5.1.5 Other Energy Drinks
  • 5.2 Packaging Type
    • 5.2.1 Glass Bottles
    • 5.2.2 Metal Can
    • 5.2.3 PET Bottles
  • 5.3 Distribution Channel
    • 5.3.1 Off-trade
    • 5.3.1.1 Convenience Stores
    • 5.3.1.2 Online Retail
    • 5.3.1.3 Supermarket/Hypermarket
    • 5.3.1.4 Others
    • 5.3.2 On-trade
  • 5.4 Country
    • 5.4.1 Egypt
    • 5.4.2 Nigeria
    • 5.4.3 South Africa
    • 5.4.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Aje Group
    • 6.4.2 Halewood International South Africa (Pty) Ltd
    • 6.4.3 Mofaya Beverage Company (PTY) Ltd
    • 6.4.4 Monster Beverage Corporation
    • 6.4.5 Mutalo Group sp. z o.o
    • 6.4.6 PepsiCo, Inc.
    • 6.4.7 Red Bull GmbH
    • 6.4.8 S. Spitz GmbH
    • 6.4.9 Suntory Holdings Limited
    • 6.4.10 The Alternative Power (Pty) Ltd
    • 6.4.11 The Coca-Cola Company
    • 6.4.12 Tiger Brands Ltd.
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, LITRES, AFRICA, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, USD, AFRICA, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF ENERGY SHOTS MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF ENERGY SHOTS MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF ENERGY SHOTS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF NATURAL/ORGANIC ENERGY DRINKS MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF NATURAL/ORGANIC ENERGY DRINKS MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF NATURAL/ORGANIC ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF TRADITIONAL ENERGY DRINKS MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF TRADITIONAL ENERGY DRINKS MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF TRADITIONAL ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF OTHER ENERGY DRINKS MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF OTHER ENERGY DRINKS MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF OTHER ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 25:  
  2. VOLUME OF ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, AFRICA, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, AFRICA, 2018 - 2030
  1. Figure 27:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 28:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 29:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, AFRICA, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, AFRICA, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, AFRICA, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, AFRICA, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, AFRICA, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, AFRICA, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, AFRICA, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, AFRICA, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, AFRICA, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, AFRICA, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 45:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 46:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, AFRICA, 2018 - 2030
  1. Figure 47:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, AFRICA, 2018 - 2030
  1. Figure 48:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 49:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, AFRICA, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, AFRICA, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, AFRICA, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, AFRICA, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, AFRICA, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, AFRICA, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, AFRICA, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 61:  
  2. VOLUME OF ENERGY DRINKS MARKET BY COUNTRY, LITRES, AFRICA, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF ENERGY DRINKS MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 65:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, EGYPT, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, EGYPT, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, EGYPT, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, NIGERIA, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, NIGERIA, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NIGERIA, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, SOUTH AFRICA, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, SOUTH AFRICA, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF AFRICA, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, REST OF AFRICA, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF AFRICA, 2023 VS 2030
  1. Figure 77:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, AFRICA, 2020 - 2023
  1. Figure 78:  
  2. MOST ADOPTED STRATEGIES, COUNT, AFRICA, 2020 - 2023
  1. Figure 79:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, AFRICA, 2022

Africa Energy Drinks Industry Segmentation

Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Egypt, Nigeria, South Africa are covered as segments by Country.

  • From 2019 to 2023, Africa witnessed a surge in the popularity of energy drinks, with both their sales value and volume registering CAGRs of 11.43% and 11.23%, respectively. This uptick in demand can be attributed to factors like a burgeoning young population, urbanization, and rapid lifestyle changes. Global giants like Red Bull and Monster, alongside regional players like Nigerian Breweries PLC, are expanding their footprint in Africa.
  • Over the study period, traditional energy drinks dominated the market, accounting for over 50% of the market's value in 2023. This dominance is fueled by the increasing availability of energy drinks in diverse flavors and ingredient combinations. Nigeria stands out as the largest consumer of traditional energy drinks, capturing a 56.15% volume share in 2023. This trend is bolstered by Nigeria's youthful demographic, with a median age of 19.4 in 2022, indicative of a vibrant and fast-paced lifestyle.
  • The African market is witnessing a notable surge in demand for natural and organic energy drinks, projecting robust CAGRs of 14.23% and 14.03%, respectively, during 2024-2030. This uptick is driven by a rising preference for clean-label products and a heightened awareness of healthy food and beverage choices. A 2020 survey highlighted that over 20% of the urban populations in Egypt, Kenya, and South Africa favored organic food, underscoring the growing demand for organic beverages across Africa.
Soft Drink Type Energy Shots
Natural/Organic Energy Drinks
Sugar-free or Low-calories Energy Drinks
Traditional Energy Drinks
Other Energy Drinks
Packaging Type Glass Bottles
Metal Can
PET Bottles
Distribution Channel Off-trade Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
Distribution Channel On-trade
Country Egypt
Nigeria
South Africa
Rest of Africa
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Africa Energy Drinks Market Research FAQs

The Africa Energy Drinks Market size is expected to reach USD 3.34 billion in 2024 and grow at a CAGR of 10.06% to reach USD 5.93 billion by 2030.

In 2024, the Africa Energy Drinks Market size is expected to reach USD 3.34 billion.

Monster Beverage Corporation, PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited and The Coca-Cola Company are the major companies operating in the Africa Energy Drinks Market.

In the Africa Energy Drinks Market, the Traditional Energy Drinks segment accounts for the largest share by soft drink type.

In 2024, South Africa accounts for the largest share by country in the Africa Energy Drinks Market.

In 2023, the Africa Energy Drinks Market size was estimated at 3.34 billion. The report covers the Africa Energy Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Africa Energy Drinks Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

African Energy Drink Industry Report

The Africa Energy Drinks Market is segmented by soft drink type, packaging type, distribution channel, and country. The market analysis reveals a diverse range of products including energy shots, natural/organic energy drinks, sugar-free or low-calories energy drinks, and traditional energy drinks. The packaging types are categorized into glass bottles, metal cans, and PET bottles. Distribution channels are split between off-trade and on-trade, with the market covering countries such as Egypt, Nigeria, and South Africa.

The market size and market value are critical aspects of the industry report, highlighting the overall industry growth and market growth. The industry analysis provides insights into market segmentation, market data, and industry statistics, which are essential for understanding market trends and market outlook. The market forecast offers predictions on market leaders and the market overview, giving a comprehensive view of the industry's future.

Industry reports and industry research are valuable resources for gaining industry information and understanding the market's dynamics. The industry outlook and market review provide detailed insights into the market's performance, while the market segmentation helps identify key target markets. The report pdf and report example are useful tools for those seeking in-depth knowledge of the market.

The industry size and industry sales are important indicators of the market's performance, with market predictions offering a glimpse into future trends. The market value is a critical metric for assessing the market's worth, and the research companies play a significant role in compiling this data. The market forecast and market growth are essential for strategic planning and decision-making.

In summary, the Africa Energy Drinks Market report provides a comprehensive analysis of the industry's current state and future outlook. It includes detailed information on market segmentation, market data, and industry trends, making it an invaluable resource for stakeholders and decision-makers in the energy drinks market.

Africa Energy Drinks Market Report Snapshots

Africa Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

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