Market Trends of Africa Food Preservatives Industry
This section covers the major market trends shaping the Africa Food Preservatives Market according to our research experts:
Increasing Consumer Inclination toward Clean Label Products
The current market scenario describes the drive toward 'natural', clean label foodstuffs, which has become the single most important issue impacting the preservatives/antioxidants category. This has resulted in a threat to the traditional chemical preservatives from natural alternatives, such as rosemary extract. Organic acids, such as sorbic and benzoic, have been widely used in the past. The availability of these acids in fruits, i.e., natural availability, has paved the way for clean label preservatives in the market. Furthermore, producers have supported innovation and product launches by using organic acids, such as sorbic and benzoic acids, as a natural clean labeled preservative, which is further fueling the market growth across the world. As a result of this trend, the demand for natural preservatives is expected to increase, and therefore, in turn, will provide significant growth opportunities for players operating in the food and beverage market.
Increased Utilization of Preservatives in the Beverage Industries
The use of preservatives in the beverage industry is an important step to avoid the change or spoilage in taste, the color of the drinks, and bitter aftertaste. As soft drinks are high in the water activity and some of them are rich in vitamins and minerals, they are an attractive environment for microbes. The usually low pH of the soft drinks, carbonation, sugar content in some of them, and the addition of preservatives help to inhibit the growth of microbes and bacteria. The type of chemical preservatives that can be used in beverages depends on the chemical and physical properties of both the antimicrobial preservatives and the beverage type.
