Market Trends of Africa Microbial Food Culture Industry
This section covers the major market trends shaping the Africa Microbial Food Culture Market according to our research experts:
Rising Demand for Probiotics in the Region
The probiotics market in the region has witnessed significant growth owing to its effectiveness in improving gut-related disorders related to digestion, intestinal tracts, etc. Moreover, growing awareness regarding the connection between diet and health is augmenting the demand for probiotic food and beverage products and dietary supplements in the region. Furthermore, owing to such factors global brands is focusing on launching innovative products to cater to the growing demand in the region. Additionally, the region has witnessed a steady consumption of probiotics as an animal feed due to increased awareness among the farmers about the positive effects of probiotics on animal health and thus eventually on the growth and productivity of animals coupled with manufacturer's focus to develop innovative products driving the market growth in the country. For instance, in 2019, Animal Nutrition & Health (ANH) in partnership with Chr. Hansen launched new triple strain poultry probiotic GalliPro Fit in South Africa. The product is a uniquely formulated probiotic combining three novel strains into one product, creating a 3-in-1 solution for some of the poultry industry's challenges.
South Africa to Drive the African Market
The market has witnessed an increase in health-conscious consumers who are looking for ways of mitigating the negative health effects of increasingly stressful lifestyles and unhealthy eating habits. Moreover, a growing number of consumers are using probiotics to prevent and manage their digestive and general health issues. Owing to the growing demand manufacturers operating in the market are focusing on developing products with enhanced functional benefits to achieving competitive advantage in the market. For instance, in 2019, ProVen Probiotics launched its range of products in South Africa which include Acidophilus & Bifidus with A-Z Multivitamins for Children, with a combination of 100% of the recommended daily allowance of all 13 essential vitamins, together with 2.5 billion Lab4 friendly bacteria; and Adults Acidophilus & Bifidus with 25 billion, high strength probiotics which support healthy digestive and immune systems, particularly in those people affected by a stressful and hectic lifestyle. Moreover, ProVen Probiotic products contain zero artificial colors, flavors, or preservatives.
