Market Trends of Africa Nutraceutical Industry
This section covers the major market trends shaping the Africa Nutraceutical Market according to our research experts:
Emerging Trends for Health and Wellness
The shifting consumer trends are also encouraging nutraceutical manufacturers to develop new products to meet consumer preferences. With the growing inclination toward physical fitness, several health clubs and fitness centers have come up recently. The growth of these establishments is one of the factors that may drive the nutraceutical market during the forecast period. Africa has one of the fastest-growing obesity rates globally, largely due to a growing urbanized population having desk jobs and Western-influenced food choices. The number of diabetic patients in Africa is expected to rise from 12.1 million to 24 million by 2030. The African Development Bank predicts that chronic conditions, such as hypertension, obesity, and cancer, will account for nearly half of the deaths within a decade. This factor resulted in a significant increase in the number of Africans joining fitness clubs.
South Africa Leads the Overall Market
The South African nutraceuticals market is primarily driven by changing consumer lifestyles and preferences. Due to the rising prevalence of non-communicable chronic diseases and increasing health awareness associated with the consumption of functional foods, consumers are including nutraceuticals in their regular diet, thus boosting the sales of nutraceuticals. The rising demand for preventive healthcare is one of the major factors driving the nutraceuticals market. Nutraceuticals contain antioxidants, probiotics, and polyunsaturated fatty acids, which help manage health issues like obesity, cancer, cholesterol, arthritis, and diabetes. The nutraceutical market is lifestyle-driven. The increasing concerns about physical health and leading a healthy lifestyle are driving the nutraceutical market. The increasing fitness trend is catching up with other regions and driving sales of nutraceuticals. The surging demand for natural sweeteners is also expected to drive the growth of the African nutraceutical market. Sweeteners contain no or low-calorie content. Thus, they are used in producing sports and energy drinks by manufacturers in the regional market.
