Market Trends of africa plant protein ingredients Industry
Plant protein consumption to grow with steady growth rate with countries like Kenya and Nigeria seeing more inclination towards plan-based food
- The graph depicts the per capita consumption of plant protein for the whole of Africa. Manufacturers in the region constantly embrace open innovation to gain cost leadership and fixed suppliers in the early development stage. Plant ingredients in sports nutrition products constitute the major share of the market by application, followed by animal feed. Changing consumer lifestyles and rising healthcare costs are playing a vital role in the growth of the plant protein market. Health expenditure in Sub-Saharan Africa rose by 29.98% in 2019. The market is expanding at an accelerated rate due to the retail industry's thriving growth. Increased consumer demand for clear labeling drives the need for plant proteins, which also offer ease of digestion, no allergens, and sustainability.
- The rising demand for plant-based proteins in the country has urged key market players to provide ingredients to cater to the rising demand. In countries like Kenya, nearly 80% of millennial consumers are likely to try a plant-based protein. In Nigeria, 76% of consumers lean toward plant-based food. The high level of acceptance of plant-based products provides an opportunity to minimize dependence on traditional meat, enhancing outcomes for public health, the environment, and animal welfare.
- To combat preventable conditions such as obesity, health awareness among consumers is becoming more widespread, and people are increasingly turning to plants. The region's demand for vegan and vegetarian food has increased due to consumers' growing awareness about the health benefits of consuming plant-based foods, leading to the establishment of food service outlets featuring vegan options. In 2020, South Africa saw a 71% spike in vegan takeaway orders, making it the continent's top seller.
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Soy, wheat, and pea production contributes majorly as raw material for plant protein ingredients manufacturers
- The graph depicts the production of dry peas, rice, soybeans, and wheat, for the whole of Africa. African producers supply less than 1% of the world's soybeans. South Africa, Nigeria, and Zambia are the top three soybean producers on the African continent. The soybean production in South Africa increased from 742,000 tons in 2016 to 1,245,500 tons in 2020. Commercial soybean production on large farms takes place in Zambia, Zimbabwe, and South Africa. However, it is mostly cultivated by small-scale farmers in other parts of Africa, where it is planted as a minor food crop among sorghum, maize, or cassava.
- Nigeria's six-year production (2016-2021) of soybean average was 454,600 tons, which is 25% of the continent's production. Zambia's three-year average was 10.4 million bushels, which is around 10% of the continent's production. The other 21 countries, where data are available, produced 25% of Africa's total soybean production. The average national production is 4,026,969 bushels, and the smallest producer is Madagascar, whose three-year production average is 1,470 bushels.
- Traditionally, wheat was not the leading staple crop in Africa. It is becoming an important food crop because of rapid population growth associated with changes in food preference for easy and fast food, such as bread. Africa produced around 30.4 million metric tons of wheat in the trading year 2021, compared to 26.6 million metric tons in 2017. In 2013, total wheat consumption in Sub-Saharn Africa reached 25 million tons, with imports accounting for 17.5 million tons at USD 6 billion. During the same period, the region produced only 7.3 million tons on a total area of 2.9 million hectares. The region's low productivity (2t/ha) is principally because of abiotic and biotic stresses.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Key players to focus more on Africa market
- Functional beverages to support market growth
- The unavailability of a popular sauce may hamper the industry's growth
- Dairy alternatives influencing the demand
- Technological adaptation is driving the industry
- The growing healthy snacking has been a boost to the sector
- Animal feed is an underdeveloped business with high growth potential
- Increasing women employment leading to immense growth opportunity drove the segment
- The higher sugar content in breakfast cereals is a major threat to segment growth
- Rising at-home consumption of confectionery products to boost the market
- Growing number of elderly population and increased risk of chronic diseases and disabilities driving the market
- The industry is thriving due to increased promotional activities
- The expanding consumer base may benefit the sports supplements market
- Demand is boosted by increased disposable income and urbanization
