Africa Ready to Drink Coffee Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Africa Ready to Drink Coffee Market is segmented by Soft Drink Type (Cold Brew Coffee, Iced coffee), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Egypt, Nigeria, South Africa). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Africa Ready to Drink Coffee Market Size

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Africa Ready to Drink Coffee Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 5.88 Million
svg icon Market Size (2030) USD 9.03 Million
svg icon Largest Share by Soft Drink Type Iced coffee
svg icon CAGR (2024 - 2030) 7.40 %
svg icon Largest Share by Country Egypt

Major Players

Africa Ready to Drink Coffee Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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Africa Ready to Drink Coffee Market Analysis

The Africa Ready to Drink Coffee Market size is estimated at 5.88 million USD in 2024, and is expected to reach 9.03 million USD by 2030, growing at a CAGR of 7.40% during the forecast period (2024-2030).

5.88 Million

Market Size in 2024 (USD)

9.03 Million

Market Size in 2030 (USD)

5.47 %

CAGR (2018-2023)

7.40 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

23.97 %

value share, Iced coffee, 2023

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Convenience and portability of RTD iced coffee, availability of wide range of flavours, and active lifestyles of millennial consumers promote the growth of RTD coffee.

Fastest-growing segment by Soft Drink Type

8.62 %

Projected CAGR, Cold Brew Coffee, 2024-2030

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Increase in the consumer focus on healthy lifestyle and benefits of RTD cold brew coffee in boosting the digestive system owing to its natural antioxidant content.

Leading Market Player

57.02 %

market share, Nestle S.A., 2022

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The company is evolveing in its product offerings and is investing in brand building, digitalization and sustainability initiatives to meet consumer needs and preferences.

Largest Segment by Country

85.67 %

value share, Egypt, 2023

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With the rise in middle-class income the demand for RTD coffee from melinnials increased, emphasis on premium and sustainabile RTD coffee has increased their consumption in Egypt

Fastest-growing segment by Country

17.73 %

Projected CAGR, Nigeria, 2024-2030

Icon image

Pre-packaged, grab-and-go such as RTD cold brew coffee with regular and permium products, flavours in iced coffee are gaining prominance in the fast-paced lives of consumers.

The developments in the cold coffee sector in the region are likely to propel market growth in the future

  • The RTD coffee segment is gaining popularity in Africa, driven by the rising demand for ready-to-drink beverages. This trend is fueled by the convenience it offers, especially appealing to the busy lifestyles of both young and middle-aged professionals. Coffee plays a crucial role in the livelihoods of over 12 million African households, particularly those in rural areas. In countries like Burundi (38%), Tanzania (23%), Uganda (22%), Côte d’Ivoire (17%), and Ethiopia (14%), a significant portion of the population relies on coffee farming for their income.
  • Cold brew coffee is poised to exhibit the highest growth rate, with a projected CAGR of 8.62% in value from 2024 to 2030. The cold coffee market is diversifying, attracting new consumers. Innovations in this space include infusing cold coffees with ingredients like mushrooms, CBD, and botanical extracts, offering functional benefits. This sector is also witnessing a surge in premiumization. As the demand for high-quality cold coffee rises, farmers stand to benefit from potential price premiums.
  • Young consumers in Africa have a preference for RTD iced coffee. The premium and specialty iced coffee segment is expanding, with a rising interest in artisanal, small-batch offerings. This growth is driven by the younger demographics, particularly millennials and Generation Z, who are more adventurous in exploring coffee varieties and flavors. Thus, the sales value of iced coffee in Africa saw a notable uptick of 19.90% between 2019 and 2023.
Africa Ready to Drink Coffee Market

Rising coffee culture among the youth and travelers drives the market

  • The demand for coffee in Africa is increasing due to the rising young middle class and a growing appreciation for the beverage among those travelers. In 2022, Africa saw a notable 2.6% surge in coffee consumption, accounting for 63.8% of the region's overall consumption. This shift in consumer behavior, marked by a preference for high-quality coffee profiles, is bolstering the growth of the ready-to-drink (RTD) coffee market. Projections indicate that the African RTD coffee market is expected to witness a CAGR of 40.11% by value during 2024-2030.
  • South Africa holds the second-largest market share. From 2020 to 2028, the South African RTD coffee market grew by 27.07% by value. Notably, coffee consumption patterns in South Africa, particularly in urban areas, are undergoing a transformation. The rise in disposable incomes among the middle class has contributed to this shift. Additionally, there is a rising demand for specialty and premium coffees, including those with specific origins. As major brands diversify their offerings, introducing zero-sugar alternatives to traditional soft drinks, RTD coffee and its variants are gaining traction as a more accessible option.
  • In 2022, Egypt's coffee consumption stood at approximately 70,000 tons, marking a significant 94.4% surge from 2017. Egypt is witnessing a surge in the popularity of specialty coffee, with many coffee shops now offering high-quality, single-origin beans for RTD coffee. Notably, the trend of cold brews is driving the RTD coffee market in Egypt. Cold brews, known for their longer shelf life and flexibility in storage, are finding favor among consumers. Egypt stands out as the fastest-growing market for RTD coffee, with projections indicating a robust CAGR of 10.33% by value during 2024-2030.

Africa Ready to Drink Coffee Market Trends

Consumer perception of perceived quality and premiumization in coffee products is shaping the market for future potential

  • In 2022, there were more than 8.5 million (25%) coffee consumers in South Africa.The consumption of RTD coffee can be primarily ascribed to the surge in consumer inclination towards physical and mental alertness and an increase in the number of people getting engaged in time-consuming jobs and academics.
  • The ever-expanding choice of flavor is also observed to be highly appealing for the consumers as RTD coffee infused with unqiue botanicals and spices like turmeric and spirulina have gained traction. In addition to seasonal flavors like chocolate raspberry or chocolate mint, brands also launch limited edition flavors in the region, that particularly matches the taste pallette of the consumers.
  • Rapid urbanization is the key factor behind the significant market growth in Africa. On average, the African urbanization rate stood at approximately 49% in 2022, an estimated number of 609 million people in Africa live in urban areas as of 2022.
  • Under RTD coffee beverages, cold brew beverages are highly popularized and enjoyed by consumers. Individuals dealing with diabetes consider these beverages for its health benefits and other functional benefits.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Convenience and portability are key drivers in the market as consumers seek packaging solutions that offer easy-to-carry options like cans, bottles
  • Nescafe emerged as market leader owing to effective marketing strategies along with targeted marketing has enhanced the brand visibity in the African region and has had influence in consumer preferences

Africa Ready to Drink Coffee Industry Overview

The Africa Ready to Drink Coffee Market is fairly consolidated, with the top five companies occupying 84.59%. The major players in this market are Arla Foods amba, Keurig Dr Pepper, Inc., King Car Group, Nestle S.A. and The Coca-Cola Company (sorted alphabetically).

Africa Ready to Drink Coffee Market Leaders

  1. Arla Foods amba

  2. Keurig Dr Pepper, Inc.

  3. King Car Group

  4. Nestle S.A.

  5. The Coca-Cola Company

Africa Ready to Drink Coffee Market Concentration

Other important companies include Java House Group.

*Disclaimer: Major Players sorted in alphabetical order.

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Africa Ready to Drink Coffee Market News

  • December 2023: Costa Coffee’s Moroccan franchisee Goldex Morocco has planned to launch five new outlets in Morocco by the end of Q3 2023 at a cost of USD m. Two will be in Casablanca, two in Rabat and the final outlet will be opened in Bouskoura.
  • August 2023: Java House has launched its latest innovation, cold brew coffee, a ready-to-drink made from 100% Kenyan Arabica coffee beans.The innovation was a collaboration between Java House; KEVIAN, manufacturer of Afia and Pick n Peel fruit juices, and dairy processor Bio Food Products Ltd.
  • January 2023: Goldex Morocco, part of UK-based Goldex Investments Group, opened a second Costa Coffee store in Casablanca in May 2023. Goldex Investments Group further plans to open six or seven more outlets in 2024, probably in Casablanca, Rabat, Tangier, and Agadir. It aims to have opened 30 to 40 cafes within the next five years.

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Africa Ready to Drink Coffee Market
Africa Ready to Drink Coffee Market
Africa Ready to Drink Coffee Market
Africa Ready to Drink Coffee Market

Africa Ready to Drink Coffee Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Consumer Buying Behaviour
  • 4.2 Innovations
  • 4.3 Brand Share Analysis
  • 4.4 Regulatory Framework

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Soft Drink Type
    • 5.1.1 Cold Brew Coffee
    • 5.1.2 Iced coffee
    • 5.1.3 Other RTD Coffee
  • 5.2 Packaging Type
    • 5.2.1 Aseptic packages
    • 5.2.2 Glass Bottles
    • 5.2.3 Metal Can
    • 5.2.4 PET Bottles
  • 5.3 Distribution Channel
    • 5.3.1 Off-trade
    • 5.3.1.1 Convenience Stores
    • 5.3.1.2 Online Retail
    • 5.3.1.3 Specialty Stores
    • 5.3.1.4 Supermarket/Hypermarket
    • 5.3.1.5 Others
    • 5.3.2 On-trade
  • 5.4 Country
    • 5.4.1 Egypt
    • 5.4.2 Nigeria
    • 5.4.3 South Africa
    • 5.4.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Arla Foods amba
    • 6.4.2 Java House Group
    • 6.4.3 Keurig Dr Pepper, Inc.
    • 6.4.4 King Car Group
    • 6.4.5 Nestle S.A.
    • 6.4.6 The Coca-Cola Company
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF READY TO DRINK COFFEE MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET BY SOFT DRINK TYPE, LITRES, AFRICA, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF READY TO DRINK COFFEE MARKET BY SOFT DRINK TYPE, USD, AFRICA, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF COLD BREW COFFEE MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF COLD BREW COFFEE MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF COLD BREW COFFEE MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF ICED COFFEE MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF ICED COFFEE MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF ICED COFFEE MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF OTHER RTD COFFEE MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF OTHER RTD COFFEE MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF OTHER RTD COFFEE MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET BY PACKAGING TYPE, LITRES, AFRICA, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF READY TO DRINK COFFEE MARKET BY PACKAGING TYPE, USD, AFRICA, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 22:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 23:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, AFRICA, 2018 - 2030
  1. Figure 24:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA ASEPTIC PACKAGES, USD, AFRICA, 2018 - 2030
  1. Figure 25:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 26:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA GLASS BOTTLES, LITRES, AFRICA, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA GLASS BOTTLES, USD, AFRICA, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA METAL CAN, LITRES, AFRICA, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA METAL CAN, USD, AFRICA, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA PET BOTTLES, LITRES, AFRICA, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA PET BOTTLES, USD, AFRICA, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET BY DISTRIBUTION CHANNEL, LITRES, AFRICA, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF READY TO DRINK COFFEE MARKET BY DISTRIBUTION CHANNEL, USD, AFRICA, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY DISTRIBUTION CHANNEL, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 38:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY DISTRIBUTION CHANNEL, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 39:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, AFRICA, 2018 - 2030
  1. Figure 40:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, USD, AFRICA, 2018 - 2030
  1. Figure 41:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 43:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA CONVENIENCE STORES, LITRES, AFRICA, 2018 - 2030
  1. Figure 44:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA CONVENIENCE STORES, USD, AFRICA, 2018 - 2030
  1. Figure 45:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 46:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA ONLINE RETAIL, LITRES, AFRICA, 2018 - 2030
  1. Figure 47:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA ONLINE RETAIL, USD, AFRICA, 2018 - 2030
  1. Figure 48:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 49:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA SPECIALTY STORES, LITRES, AFRICA, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA SPECIALTY STORES, USD, AFRICA, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, AFRICA, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, AFRICA, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, AFRICA, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, AFRICA, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA ON-TRADE CHANNEL, USD, AFRICA, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 61:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET BY COUNTRY, LITRES, AFRICA, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF READY TO DRINK COFFEE MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 65:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, EGYPT, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF RTD COFFEE MARKET, USD, EGYPT, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, EGYPT, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, NIGERIA, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF RTD COFFEE MARKET, USD, NIGERIA, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NIGERIA, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, SOUTH AFRICA, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF RTD COFFEE MARKET, USD, SOUTH AFRICA, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, REST OF AFRICA, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF RTD COFFEE MARKET, USD, REST OF AFRICA, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF AFRICA, 2023 VS 2030
  1. Figure 77:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, AFRICA, 2020 - 2023
  1. Figure 78:  
  2. MOST ADOPTED STRATEGIES, COUNT, AFRICA, 2020 - 2023
  1. Figure 79:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, AFRICA, 2022

Africa Ready to Drink Coffee Industry Segmentation

Cold Brew Coffee, Iced coffee are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Egypt, Nigeria, South Africa are covered as segments by Country.

  • The RTD coffee segment is gaining popularity in Africa, driven by the rising demand for ready-to-drink beverages. This trend is fueled by the convenience it offers, especially appealing to the busy lifestyles of both young and middle-aged professionals. Coffee plays a crucial role in the livelihoods of over 12 million African households, particularly those in rural areas. In countries like Burundi (38%), Tanzania (23%), Uganda (22%), Côte d’Ivoire (17%), and Ethiopia (14%), a significant portion of the population relies on coffee farming for their income.
  • Cold brew coffee is poised to exhibit the highest growth rate, with a projected CAGR of 8.62% in value from 2024 to 2030. The cold coffee market is diversifying, attracting new consumers. Innovations in this space include infusing cold coffees with ingredients like mushrooms, CBD, and botanical extracts, offering functional benefits. This sector is also witnessing a surge in premiumization. As the demand for high-quality cold coffee rises, farmers stand to benefit from potential price premiums.
  • Young consumers in Africa have a preference for RTD iced coffee. The premium and specialty iced coffee segment is expanding, with a rising interest in artisanal, small-batch offerings. This growth is driven by the younger demographics, particularly millennials and Generation Z, who are more adventurous in exploring coffee varieties and flavors. Thus, the sales value of iced coffee in Africa saw a notable uptick of 19.90% between 2019 and 2023.
Soft Drink Type Cold Brew Coffee
Iced coffee
Other RTD Coffee
Packaging Type Aseptic packages
Glass Bottles
Metal Can
PET Bottles
Distribution Channel Off-trade Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
Distribution Channel On-trade
Country Egypt
Nigeria
South Africa
Rest of Africa
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Africa Ready to Drink Coffee Market Research FAQs

The Africa Ready to Drink Coffee Market size is expected to reach USD 5.88 million in 2024 and grow at a CAGR of 7.40% to reach USD 9.03 million by 2030.

In 2024, the Africa Ready to Drink Coffee Market size is expected to reach USD 5.88 million.

Arla Foods amba, Keurig Dr Pepper, Inc., King Car Group, Nestle S.A. and The Coca-Cola Company are the major companies operating in the Africa Ready to Drink Coffee Market.

In the Africa Ready to Drink Coffee Market, the Iced coffee segment accounts for the largest share by soft drink type.

In 2024, Egypt accounts for the largest share by country in the Africa Ready to Drink Coffee Market.

In 2023, the Africa Ready to Drink Coffee Market size was estimated at 5.88 million. The report covers the Africa Ready to Drink Coffee Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Africa Ready to Drink Coffee Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Africa RTD Coffee Industry Report

Statistics for the 2023 Africa Ready to Drink Coffee market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Africa Ready to Drink Coffee analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Africa RTD Coffee Market Report Snapshots

Africa Ready to Drink Coffee Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

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