Market Trends of africa ready to drink coffee Industry
Consumer perception of perceived quality and premiumization in coffee products is shaping the market for future potential
- In 2022, there were more than 8.5 million (25%) coffee consumers in South Africa.The consumption of RTD coffee can be primarily ascribed to the surge in consumer inclination towards physical and mental alertness and an increase in the number of people getting engaged in time-consuming jobs and academics.
- The ever-expanding choice of flavor is also observed to be highly appealing for the consumers as RTD coffee infused with unqiue botanicals and spices like turmeric and spirulina have gained traction. In addition to seasonal flavors like chocolate raspberry or chocolate mint, brands also launch limited edition flavors in the region, that particularly matches the taste pallette of the consumers.
- Rapid urbanization is the key factor behind the significant market growth in Africa. On average, the African urbanization rate stood at approximately 49% in 2022, an estimated number of 609 million people in Africa live in urban areas as of 2022.
- Under RTD coffee beverages, cold brew beverages are highly popularized and enjoyed by consumers. Individuals dealing with diabetes consider these beverages for its health benefits and other functional benefits.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Convenience and portability are key drivers in the market as consumers seek packaging solutions that offer easy-to-carry options like cans, bottles
- Nescafe emerged as market leader owing to effective marketing strategies along with targeted marketing has enhanced the brand visibity in the African region and has had influence in consumer preferences
