Africa Sorghum Seed Market Size
| Icons | Lable | Value |
|---|---|---|
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Study Period | 2017 - 2030 |
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Market Size (2024) | USD 130.7 Million |
|
|
Market Size (2030) | USD 187.4 Million |
|
Largest Share by Breeding Technology | Hybrids |
|
|
CAGR (2024 - 2030) | 6.19 % |
|
Largest Share by Country | Nigeria |
Major Players |
||
|
||
|
*Disclaimer: Major Players sorted in no particular order |
Africa Sorghum Seed Market Analysis
The Africa Sorghum Seed Market size is estimated at 130.7 million USD in 2024, and is expected to reach 187.4 million USD by 2030, growing at a CAGR of 6.19% during the forecast period (2024-2030).
130.7 Million
Market Size in 2024 (USD)
187.4 Million
Market Size in 2030 (USD)
6.46 %
CAGR (2017-2023)
6.19 %
CAGR (2024-2030)
Largest Market by Breeding Technology
57.07 %
value share, Hybrids, 2023
The high share of hybrids is associated with the increasing area under hybrids, the comparatively higher price of hybrid seeds, high yield, and disease resistance.
Largest Market by Country
51.11 %
value share, Nigeria, 2023
The rising economy and government policies supporting farmers' access to high-quality, improved seed varieties are the primary factors boosting the market's growth.
Fastest-growing Market by Breeding Technology
6.74 %
Projected CAGR, Hybrids, 2024-2030
It is the fastest-growing segment due to the development of hybrids that are suitable for grain purposes and malt purposes. In addition, major companies focus on the development of hybrid seeds.
Fastest-growing Market by Country
8.13 %
Projected CAGR, Ghana, 2024-2030
It is the fastest-growing market due to favorable government policies. The government has set a ten-year economic development plan where the major focus is on agriculture.
Leading Market Player
8.79 %
market share, Seed Co Limited, 2022
The company has invested heavily in expanding its seed units and partnerships with multinational seed companies to meet the growing demand for improved seeds in the region.
The increasing demand for improved hybrid varieties of sorghum seeds, such as gluten-free and high antioxidants, is driving the market
- Hybrid seed varieties dominated the African sorghum seed market, which accounted for about 56.6% of the market value in 2022, while open-pollinated seeds held a share of 43.4% in the same year.
- The hybrid market is being driven by increased investment by private industries in developing new varieties to boost yield and production in the region, commercialization of hybrid seeds, and favorable government policies. The transgenic hybrids of sorghum seeds are not approved for commercial cultivation in the region, driving the non-transgenic hybrid seed market in the region.
- The market value of sorghum non-transgenic hybrids has increased by about 42.5% between 2017 and 2022. The market for non-transgenic hybrids is projected to grow due to increased demand for sorghum from the feed and processing industries, as well as consumer preference for non-GMO, gluten-free, and high-antioxidant varieties.
- The acreage of open-pollinated varieties and hybrid derivatives of sorghum has increased from 1.9 million hectares in 2017 to 2.0 million hectares in 2022. This is primarily due to the rise in demand for organic or sustainably grown sorghum in the country.
- In terms of value, Nigeria had the largest OPV seed market, with a 51.5% market share of the African open-pollinated sorghum seed market in 2022. Small-scale farmers mostly prefer the use of OPV seeds due to their lower cost compared to hybrid seeds, and the majority of small-scale farmers utilize farm-saved seeds instead of buying open-pollinated varieties.
- The unavailability of transgenic crops combined with the growing demand for non-GMO crops in the country is anticipated to drive the market during the forecast period.
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Nigeria dominates the African sorghum seed market due to the increased availability of hybrid varieties and favorable government policies
- In 2022, the sorghum segment accounted for a 4.1% share value of the African seed market. The market value of this segment increased by 37.1% between 2017 and 2022. This is because of the increasing usage of sorghum in a wide range of pleasant and healthy traditional dishes in Africa, such as semi-leavened bread, couscous, and fermented and non-fermented porridges.
- Nigeria is the largest producer of sorghum in Africa. It accounted for a 51.4% share in terms of the value of the African sorghum seed market in 2022. This is because of the increased availability of hybrid varieties in the country and favorable government policies. As a result, hybrids hold a major share compared to open-pollinated varieties.
- In 2022, Ethiopia is the second-largest sorghum-producing country in Africa. It accounted for a 16.0% share of the African sorghum market value, which is estimated to grow by 44.9% during the forecast period. This is because sorghum prices are higher in Ethiopia than in any other country in the region. Thus, the volume is comparatively low.
- In 2022, Tanzania accounted for a share of 3.0% in terms of the value of the African sorghum seed market. The area under cultivation of sorghum was 753.7 thousand ha in 2017, which increased to 1.0 million ha in 2022. As a result, the quantity of sorghum utilized for industrial purposes increased by 25% in the country.
- In 2022, the rest of Africa accounted for 25.2% of the African sorghum seed market. The usage of open-pollinated varieties (59.5%) is higher than hybrid varieties (40.5%) in sorghum.
- The rise in the area under cultivation land of sorghum and the increase in the demand from domestic markets for consumption are estimated to drive the segment with a CAGR of 6.2% during the forecast period.
Africa Sorghum Seed Market Trends
Government initiatives and demand for improved varieties, along with the usage of sorghum in processing industries, are driving the acreage
- The area under cultivation of grain sorghum in Africa was 28.4 million hectares in 2022, which accounted for 22.5% of the area under the grains & cereals segment in the same year. The acreage under grain sorghum increased by 2.1% from 27.9 million hectares in 2017 to 2022. However, the acreage declined by 6.1% in 2019 compared to the previous year (2018) because farmers preferred to plant more profitable crops such as corn and oilseed. The decrease was also due to a lack of awareness about improved seed varieties and the drought during 2018-2022, which impacted the cultivation area in Africa. Developing countries such as Ethiopia and Kenya suffer from drought in the growing season, impacting the cultivation area in Africa.
- Nigeria was the major country concerning the acreage under sorghum, accounting for 20.3% of the region in 2022. The area under sorghum in 2018 declined by 3.9% compared to 2017, and it declined by 3.5% in 2019 compared to 2018. The decrease in the acreage is associated with the resurgence of Boko Haram (BH) activities in the major sorghum-producing regions in the country. Ethiopia was the second-largest country after Nigeria, occupying 5.9% of the African sorghum acreage in 2022. The cultivation area under sorghum is estimated to increase as countries such as Ghana have been providing subsidies to sorghum producers to cultivate more sorghum to satiate the demand in the country. Other countries, such as Kenya and Nigeria, are witnessing an increase in the demand for sorghum to meet the demand from industries operating in these countries.
- The demand from brewing industries and government subsidies for cultivation is estimated to drive the acreage under sorghum in the region.
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Disease resistant traits are the most preferred segment in sorghum cultivation due to the rising yield losses caused by diseases
- Sorghum is an important staple food crop in Africa. In sorghum, diseases play a significant role in deciding the yield and quality of produce. Sorghum is the host of numerous fungal, bacterial, and viral pathogens that infect the crop cycle. Disease-resistant varieties help get a better yield, thus boosting their demand. In sorghum, fungal diseases are more common and cause high yield loss compared to viral and bacterial diseases. The common sorghum diseases are grain mold, ergot, smut, downy mildew, etc., which cause yield losses. Consequently, the demand for varieties with disease-resistant traits may surge in the region.
- Sudan, Nigeria, Niger, and Ethiopia are the major sorghum-producing countries in the region. The development of disease-resistant varieties and hybrids is the main focus for the management of sorghum diseases in the region. In 2020, Seed Co. company, in partnership with ICRISAT, developed a disease-resistant sorghum hybrid with a 23-34% higher yield and adaptability to diverse agroecologies in Zimbabwe and southern Africa.
- Sorghum varieties with wider adaptability to different soils, low and high tannin content, early maturity, and high uniformity are the other major popular traits that are in huge demand. Sekedo, Seso 1, and Seso 3 are insect and disease-resistant varieties developed by Victoria Seeds Limited in Uganda, Kuyuma, Sima, and ZSV 15 are some of the wider adaptable cultivars developed by Zamseeds, where the farmers prefer these varieties to get better yields.
- Therefore, to prevent increasing losses from biotic and abiotic stresses and increase productivity, the demand for sorghum seeds with advanced traits is projected to increase during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Africa is one of the major countries concerning the hybridization of sorghum, which is the fastest-growing crop, with collaborative programs
Africa Sorghum Seed Industry Overview
The Africa Sorghum Seed Market is fragmented, with the top five companies occupying 20.84%. The major players in this market are Capstone Seeds, FICA SEEDS, Seed Co Limited, Victoria Seeds Limited and Zambia Seed Company Limited (Zamseed) (sorted alphabetically).
Africa Sorghum Seed Market Leaders
Capstone Seeds
FICA SEEDS
Seed Co Limited
Victoria Seeds Limited
Zambia Seed Company Limited (Zamseed)
Other important companies include Advanta Seeds - UPL, Corteva Agriscience, S&W Seed Co..
*Disclaimer: Major Players sorted in alphabetical order.
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Africa Sorghum Seed Market News
- March 2022: Corteva introduced the Inzent trait sorghum variety under the Pioneer brand. The variety controls yield-depleting annual grasses such as foxtail, barnyard grass, and panicum.
- January 2019: With its regional peer Equator Seeds, FICA Seeds collaborated with USAID on the Feed the Future Youth Leadership for Agriculture program.
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Africa Sorghum Seed Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Area Under Cultivation
- 4.2 Most Popular Traits
- 4.3 Breeding Techniques
- 4.4 Regulatory Framework
- 4.5 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)
-
5.1 Breeding Technology
- 5.1.1 Hybrids
- 5.1.1.1 Non-Transgenic Hybrids
- 5.1.2 Open Pollinated Varieties & Hybrid Derivatives
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5.2 Country
- 5.2.1 Egypt
- 5.2.2 Ethiopia
- 5.2.3 Ghana
- 5.2.4 Kenya
- 5.2.5 Nigeria
- 5.2.6 South Africa
- 5.2.7 Tanzania
- 5.2.8 Rest of Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
-
6.4 Company Profiles
- 6.4.1 Advanta Seeds - UPL
- 6.4.2 Capstone Seeds
- 6.4.3 Corteva Agriscience
- 6.4.4 FICA SEEDS
- 6.4.5 S&W Seed Co.
- 6.4.6 Seed Co Limited
- 6.4.7 Victoria Seeds Limited
- 6.4.8 Zambia Seed Company Limited (Zamseed)
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR SEEDS CEOS
8. APPENDIX
-
8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Global Market Size and DROs
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- AREA UNDER CULTIVATION OF SORGHUM, HECTARE, AFRICA, 2017-2022
- Figure 2:
- VALUE SHARE OF MAJOR SORGHUM TRAITS, %, AFRICA, 2022
- Figure 3:
- VALUE SHARE OF SORGHUM BREEDING TECHNIQUES, %, AFRICA, 2022
- Figure 4:
- VOLUME OF SORGHUM SEED, METRIC TON, AFRICA, 2017 - 2030
- Figure 5:
- VALUE OF SORGHUM SEED, USD, AFRICA, 2017 - 2030
- Figure 6:
- VOLUME OF SORGHUM SEED BY BREEDING TECHNOLOGY CATEGORIES, METRIC TON, AFRICA, 2017 - 2030
- Figure 7:
- VALUE OF SORGHUM SEED BY BREEDING TECHNOLOGY CATEGORIES, USD, AFRICA, 2017 - 2030
- Figure 8:
- VOLUME SHARE OF SORGHUM SEED BY BREEDING TECHNOLOGY CATEGORIES, %, AFRICA, 2017 VS 2023 VS 2030
- Figure 9:
- VALUE SHARE OF SORGHUM SEED BY BREEDING TECHNOLOGY CATEGORIES, %, AFRICA, 2017 VS 2023 VS 2030
- Figure 10:
- VOLUME OF SORGHUM SEED BY HYBRIDS CATEGORIES, METRIC TON, AFRICA, 2017 - 2030
- Figure 11:
- VALUE OF SORGHUM SEED BY HYBRIDS CATEGORIES, USD, AFRICA, 2017 - 2030
- Figure 12:
- VOLUME SHARE OF SORGHUM SEED BY HYBRIDS CATEGORIES, %, AFRICA, 2017 VS 2023 VS 2030
- Figure 13:
- VALUE SHARE OF SORGHUM SEED BY HYBRIDS CATEGORIES, %, AFRICA, 2017 VS 2023 VS 2030
- Figure 14:
- VOLUME OF NON-TRANSGENIC HYBRIDS SORGHUM SEED, METRIC TON, AFRICA, 2017 - 2030
- Figure 15:
- VALUE OF NON-TRANSGENIC HYBRIDS SORGHUM SEED, USD, AFRICA, 2017 - 2030
- Figure 16:
- VALUE SHARE OF NON-TRANSGENIC HYBRIDS SORGHUM SEED BY COUNTRY, %, AFRICA, 2023 AND 2030
- Figure 17:
- VOLUME OF OPEN POLLINATED VARIETIES & HYBRID DERIVATIVES SORGHUM SEED, METRIC TON, AFRICA, 2017 - 2030
- Figure 18:
- VALUE OF OPEN POLLINATED VARIETIES & HYBRID DERIVATIVES SORGHUM SEED, USD, AFRICA, 2017 - 2030
- Figure 19:
- VALUE SHARE OF OPEN POLLINATED VARIETIES & HYBRID DERIVATIVES SORGHUM SEED BY COUNTRY, %, AFRICA, 2023 AND 2030
- Figure 20:
- VOLUME OF SORGHUM SEED BY COUNTRY, METRIC TON, AFRICA, 2017 - 2030
- Figure 21:
- VALUE OF SORGHUM SEED BY COUNTRY, USD, AFRICA, 2017 - 2030
- Figure 22:
- VOLUME SHARE OF SORGHUM SEED BY COUNTRY, %, AFRICA, 2017 VS 2023 VS 2030
- Figure 23:
- VALUE SHARE OF SORGHUM SEED BY COUNTRY, %, AFRICA, 2017 VS 2023 VS 2030
- Figure 24:
- VOLUME OF EGYPT SORGHUM SEED, METRIC TON, AFRICA, 2017 - 2030
- Figure 25:
- VALUE OF EGYPT SORGHUM SEED, USD, AFRICA, 2017 - 2030
- Figure 26:
- VALUE SHARE OF EGYPT SORGHUM SEED BY BREEDING TECHNOLOGY, %, AFRICA, 2023 AND 2030
- Figure 27:
- VOLUME OF ETHIOPIA SORGHUM SEED, METRIC TON, AFRICA, 2017 - 2030
- Figure 28:
- VALUE OF ETHIOPIA SORGHUM SEED, USD, AFRICA, 2017 - 2030
- Figure 29:
- VALUE SHARE OF ETHIOPIA SORGHUM SEED BY BREEDING TECHNOLOGY, %, AFRICA, 2023 AND 2030
- Figure 30:
- VOLUME OF GHANA SORGHUM SEED, METRIC TON, AFRICA, 2017 - 2030
- Figure 31:
- VALUE OF GHANA SORGHUM SEED, USD, AFRICA, 2017 - 2030
- Figure 32:
- VALUE SHARE OF GHANA SORGHUM SEED BY BREEDING TECHNOLOGY, %, AFRICA, 2023 AND 2030
- Figure 33:
- VOLUME OF KENYA SORGHUM SEED, METRIC TON, AFRICA, 2017 - 2030
- Figure 34:
- VALUE OF KENYA SORGHUM SEED, USD, AFRICA, 2017 - 2030
- Figure 35:
- VALUE SHARE OF KENYA SORGHUM SEED BY BREEDING TECHNOLOGY, %, AFRICA, 2023 AND 2030
- Figure 36:
- VOLUME OF NIGERIA SORGHUM SEED, METRIC TON, AFRICA, 2017 - 2030
- Figure 37:
- VALUE OF NIGERIA SORGHUM SEED, USD, AFRICA, 2017 - 2030
- Figure 38:
- VALUE SHARE OF NIGERIA SORGHUM SEED BY BREEDING TECHNOLOGY, %, AFRICA, 2023 AND 2030
- Figure 39:
- VOLUME OF SOUTH AFRICA SORGHUM SEED, METRIC TON, AFRICA, 2017 - 2030
- Figure 40:
- VALUE OF SOUTH AFRICA SORGHUM SEED, USD, AFRICA, 2017 - 2030
- Figure 41:
- VALUE SHARE OF SOUTH AFRICA SORGHUM SEED BY BREEDING TECHNOLOGY, %, AFRICA, 2023 AND 2030
- Figure 42:
- VOLUME OF TANZANIA SORGHUM SEED, METRIC TON, AFRICA, 2017 - 2030
- Figure 43:
- VALUE OF TANZANIA SORGHUM SEED, USD, AFRICA, 2017 - 2030
- Figure 44:
- VALUE SHARE OF TANZANIA SORGHUM SEED BY BREEDING TECHNOLOGY, %, AFRICA, 2023 AND 2030
- Figure 45:
- VOLUME OF REST OF AFRICA SORGHUM SEED, METRIC TON, AFRICA, 2017 - 2030
- Figure 46:
- VALUE OF REST OF AFRICA SORGHUM SEED, USD, AFRICA, 2017 - 2030
- Figure 47:
- VALUE SHARE OF REST OF AFRICA SORGHUM SEED BY BREEDING TECHNOLOGY, %, AFRICA, 2023 AND 2030
- Figure 48:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, AFRICA, 2017-2023
- Figure 49:
- MOST ADOPTED STRATEGIES, COUNT, AFRICA, 2017-2023
- Figure 50:
- VALUE SHARE OF MAJOR PLAYERS, %, AFRICA, 2023
Africa Sorghum Seed Industry Segmentation
Hybrids, Open Pollinated Varieties & Hybrid Derivatives are covered as segments by Breeding Technology. Egypt, Ethiopia, Ghana, Kenya, Nigeria, South Africa, Tanzania are covered as segments by Country.
- Hybrid seed varieties dominated the African sorghum seed market, which accounted for about 56.6% of the market value in 2022, while open-pollinated seeds held a share of 43.4% in the same year.
- The hybrid market is being driven by increased investment by private industries in developing new varieties to boost yield and production in the region, commercialization of hybrid seeds, and favorable government policies. The transgenic hybrids of sorghum seeds are not approved for commercial cultivation in the region, driving the non-transgenic hybrid seed market in the region.
- The market value of sorghum non-transgenic hybrids has increased by about 42.5% between 2017 and 2022. The market for non-transgenic hybrids is projected to grow due to increased demand for sorghum from the feed and processing industries, as well as consumer preference for non-GMO, gluten-free, and high-antioxidant varieties.
- The acreage of open-pollinated varieties and hybrid derivatives of sorghum has increased from 1.9 million hectares in 2017 to 2.0 million hectares in 2022. This is primarily due to the rise in demand for organic or sustainably grown sorghum in the country.
- In terms of value, Nigeria had the largest OPV seed market, with a 51.5% market share of the African open-pollinated sorghum seed market in 2022. Small-scale farmers mostly prefer the use of OPV seeds due to their lower cost compared to hybrid seeds, and the majority of small-scale farmers utilize farm-saved seeds instead of buying open-pollinated varieties.
- The unavailability of transgenic crops combined with the growing demand for non-GMO crops in the country is anticipated to drive the market during the forecast period.
| Breeding Technology | Hybrids | Non-Transgenic Hybrids |
| Breeding Technology | Open Pollinated Varieties & Hybrid Derivatives | |
| Country | Egypt | |
| Ethiopia | ||
| Ghana | ||
| Kenya | ||
| Nigeria | ||
| South Africa | ||
| Tanzania | ||
| Rest of Africa |
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Market Definition
- Commercial Seed - For the purpose of this study, only commercial seeds have been included as part of the scope. Farm-saved Seeds, which are not commercially labeled are excluded from scope, even though a minor percentage of farm-saved seeds are exchanged commercially among farmers. The scope also excludes vegetatively reproduced crops and plant parts, which may be commercially sold in the market.
- Crop Acreage - While calculating the acreage under different crops, the Gross Cropped Area has been considered. Also known as Area Harvested, according to the Food & Agricultural Organization (FAO), this includes the total area cultivated under a particular crop across seasons.
- Seed Replacement Rate - Seed Replacement Rate is the percentage of area sown out of the total area of crop planted in the season by using certified/quality seeds other than the farm-saved seed.
- Protected Cultivation - The report defines protected cultivation as the process of growing crops in a controlled environment. This includes greenhouses, glasshouses, hydroponics, aeroponics, or any other cultivation system that protects the crop against any abiotic stress. However, cultivation in an open field using plastic mulch is excluded from this definition and is included under open field.
| Keyword | Definition |
|---|---|
| Row Crops | These are usually the field crops which include the different crop categories like grains & cereals, oilseeds, fiber crops like cotton, pulses, and forage crops. |
| Solanaceae | These are the family of flowering plants which includes tomato, chili, eggplants, and other crops. |
| Cucurbits | It represents a gourd family consisting of about 965 species in around 95 genera. The major crops considered for this study include Cucumber & Gherkin, Pumpkin and squash, and other crops. |
| Brassicas | It is a genus of plants in the cabbage and mustard family. It includes crops such as carrots, cabbage, cauliflower & broccoli. |
| Roots & Bulbs | The roots and bulbs segment includes onion, garlic, potato, and other crops. |
| Unclassified Vegetables | This segment in the report includes the crops which don’t belong to any of the above-mentioned categories. These include crops such as okra, asparagus, lettuce, peas, spinach, and others. |
| Hybrid Seed | It is the first generation of the seed produced by controlling cross-pollination and by combining two or more varieties, or species. |
| Transgenic Seed | It is a seed that is genetically modified to contain certain desirable input and/or output traits. |
| Non-Transgenic Seed | The seed produced through cross-pollination without any genetic modification. |
| Open-Pollinated Varieties & Hybrid Derivatives | Open-pollinated varieties produce seeds true to type as they cross-pollinate only with other plants of the same variety. |
| Other Solanaceae | The crops considered under other Solanaceae include bell peppers and other different peppers based on the locality of the respective countries. |
| Other Brassicaceae | The crops considered under other brassicas include radishes, turnips, Brussels sprouts, and kale. |
| Other Roots & Bulbs | The crops considered under other roots & bulbs include Sweet Potatoes and cassava. |
| Other Cucurbits | The crops considered under other cucurbits include gourds (bottle gourd, bitter gourd, ridge gourd, Snake gourd, and others). |
| Other Grains & Cereals | The crops considered under other grains & cereals include Barley, Buck Wheat, Canary Seed, Triticale, Oats, Millets, and Rye. |
| Other Fibre Crops | The crops considered under other fibers include Hemp, Jute, Agave fibers, Flax, Kenaf, Ramie, Abaca, Sisal, and Kapok. |
| Other Oilseeds | The crops considered under other oilseeds include Ground nut, Hempseed, Mustard seed, Castor seeds, safflower seeds, Sesame seeds, and Linseeds. |
| Other Forage Crops | The crops considered under other forages include Napier grass, Oat grass, White clover, Ryegrass, and Timothy. Other forage crops were considered based on the locality of the respective countries. |
| Pulses | Pigeon peas, Lentils, Broad and horse beans, Vetches, Chickpeas, Cowpeas, Lupins, and Bambara beans are the crops considered under pulses. |
| Other Unclassified Vegetables | The crops considered under other unclassified vegetables include Artichokes, Cassava Leaves, Leeks, Chicory, and String beans. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases, and Subscription Platforms
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