Africa Soup Market Size (2024 - 2029)

The African soup market is experiencing growth driven by increasing health consciousness and a rising demand for convenience foods. Factors such as the high availability, reduced cooking time, and extended shelf life of soups contribute to their popularity. Innovations in flavor offerings and packaging are expected to further enhance the market's expansion. The demand for instant, dehydrated, and ultra-high temperature soups is particularly strong due to their convenience, catering to consumers with busier lifestyles. The pandemic has also accelerated the shift towards convenience foods, including canned soups, as consumers prioritize long-shelf-life products. Additionally, there is a growing interest in soups with specific health certifications and claims, which is boosting market growth.

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Market Size of Africa Soup Industry

Africa Soup Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.98 %
Market Concentration High

Major Players

Africa Soup Market Major Players

*Disclaimer: Major Players sorted in no particular order

Africa Soup Market Analysis

Africa's soup market was valued at USD 376.5 Million for the current year and is projected to register a CAGR of 3.98% over the next five years.

  • The increasing health consciousness and growing demand for convenience foods are the major factors driving the African soup market's growth. Factors such as high availability, lesser cooking time, travel-friendly, and good shelf life are added advantages in the soup market. Innovation in terms of wider flavor offerings and more convenient packaging is expected to drive the African market's growth over the forecast period.
  • Increasing product varieties, consumption of health and wellness products, and active promotions by market players are expected to contribute to the growth of the soup market. Moreover, the growing demand for healthier food products is expected to boost the demand for soups. Instant, dehydrated, and ultra-high temperature (UHT) soups are expected to dominate the soup market during the forecast period due to their ease of preparation and the increasing consumer demand for such products, driven by busier lifestyles.
  • Furthermore, the coronavirus pandemic was a major driving force encouraging consumers to shift to consuming convenience foods, such as canned soups, as lockdowns impacted the supply of fresh food. The importance of long-shelf-life food was paramount during the early months of the pandemic, during which governments around the world implemented quarantines and lockdowns to curb the spread of the virus.
  • Additionally, there has been a substantial surge in demand for soups selling specific certifications and health claims, especially among consumers monitoring a particular diet. Consumers are willing to pay extra for such health-oriented products, eventually supplementing the studied market. The trend has extensively boosted the sales of soups labeled with organic, made-with-natural ingredients, and free-from claims. This is set to boost market growth in the forecast period.

Africa Soup Industry Segmentation

In general, soup is a liquid food, usually served warm or hot, made of ground meat, vegetables, and liquids such as water, stock, or milk. Soup refers to commercially available soups, including instant soups available in the retail market. Africa's soup market includes segmentation by category that, includes vegetarian soup and non-vegetarian soup. 

The market is also segmented based on type, which includes dehydrated, instant, canned/preserved, chilled, frozen, UHT, and other types. Based on packaging, the market is segmented into canned, pouch, and other packaging. The market is also fragmented by distribution channels, including supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. The study also involves an analysis of countries such as South Africa, Kenya, Nigeria, and the rest of Africa. 

For each segment, the market sizing and forecasts have been provided based on the value in USD.

Category
Vegetarian Soups
Non-Vegetarian Soups
Type
Dehydrated
Instant
Canned/Preserved
Chilled
Frozen
UHT
Other Types
Packaging
Canned
Pouch
Other Packaging
Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Online Retail Stores
Other Distribution Channels
Country
South Africa
Rest of Africa
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Africa Soup Market Size Summary

The African soup market is experiencing growth driven by increasing health consciousness and a rising demand for convenience foods. The market benefits from factors such as high availability, reduced cooking time, and good shelf life, making soups a travel-friendly option. Innovations in flavor offerings and packaging are expected to further propel market expansion. The demand for instant, dehydrated, and ultra-high temperature soups is particularly strong, as these products cater to consumers' busier lifestyles. The COVID-19 pandemic significantly influenced consumer behavior, with a shift towards convenience foods like canned soups due to supply chain disruptions and the need for long-shelf-life products. Additionally, there is a growing preference for soups with health certifications and claims, as consumers are willing to pay a premium for products that align with their dietary preferences.

The market is also witnessing a shift towards online shopping, providing consumers with the convenience of purchasing soups from home, often at discounted prices. The influence of digital technology and social media marketing has been pivotal in shaping consumer preferences and driving market growth. Major players such as Nestlé S.A., Campbell Soup Company, and Unilever dominate the market, leveraging their extensive distribution networks and engaging in competitive advertising. These companies focus on product innovation and strategic partnerships to maintain their market position. The introduction of new products, such as organic and plant-based options, reflects the industry's response to evolving consumer demands for healthier and more convenient food solutions.

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Africa Soup Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Increasing Demand for Convenience Food

      2. 1.1.2 Rise In The Consumption of Vegetable Broths & Stocks

    2. 1.2 Market Restraints

      1. 1.2.1 Rising Concerns Over Food Quality and Safety Standards

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Category

      1. 2.1.1 Vegetarian Soups

      2. 2.1.2 Non-Vegetarian Soups

    2. 2.2 Type

      1. 2.2.1 Dehydrated

      2. 2.2.2 Instant

      3. 2.2.3 Canned/Preserved

      4. 2.2.4 Chilled

      5. 2.2.5 Frozen

      6. 2.2.6 UHT

      7. 2.2.7 Other Types

    3. 2.3 Packaging

      1. 2.3.1 Canned

      2. 2.3.2 Pouch

      3. 2.3.3 Other Packaging

    4. 2.4 Distribution Channel

      1. 2.4.1 Supermarket/Hypermarket

      2. 2.4.2 Convenience Stores

      3. 2.4.3 Online Retail Stores

      4. 2.4.4 Other Distribution Channels

    5. 2.5 Country

      1. 2.5.1 South Africa

      2. 2.5.2 Rest of Africa

Africa Soup Market Size FAQs

The Africa Soup Market is projected to register a CAGR of 3.98% during the forecast period (2024-2029)

Nestle SA, Unilever PLC, The Kraft Heinz Company, The Campbell Soup Company and Conagra Brands Inc. are the major companies operating in the Africa Soup Market.

Africa Soup Market Report Snapshots

Africa Soup Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)