Market Size of africa sports drinks Industry
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 174.1 Million |
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Market Size (2030) | USD 290.4 Million |
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Largest Share by Soft Drink Type | Isotonic |
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CAGR (2024 - 2030) | 8.90 % |
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Largest Share by Country | South Africa |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Africa Sports Drinks Market Analysis
The Africa Sports Drinks Market size is estimated at 174.1 million USD in 2024, and is expected to reach 290.4 million USD by 2030, growing at a CAGR of 8.90% during the forecast period (2024-2030).
174.1 Million
Market Size in 2024 (USD)
290.4 Million
Market Size in 2030 (USD)
6.75 %
CAGR (2018-2023)
8.90 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
61.05 %
value share, Isotonic, 2023
Isotonic drinks are valued for their quick fluid replenishing activity, which is majorly embraced by athletes who need to replenish their fluids and electrolytes quickly.
Fastest-growing segment by Soft Drink Type
11.57 %
Projected CAGR, Hypotonic, 2024-2030
Manufacturers introducing hypotonic drinks with fewer artificial additives, preservatives, and immune-boosting ingredients in the region, are observed to drive the growth.
Leading Market Player
34.90 %
market share, Tiger Brands Ltd., 2022
Tiger Brands Ltd. has gained competitive edge due to its extensive product portfolio with wider brand presence, along with its strategic moves toward innovation, and endorsements.
Largest Segment by Country
84.25 %
value share, South Africa, 2023
The South Africa market is largely driven by rising demand for post-workout nutrition drinks among Nigerians, and young consumers including sports drinks as a part of regular consumption.
Fastest-growing segment by Country
14.86 %
Projected CAGR, Nigeria, 2024-2030
There is a significant demand observed for protein and functional ingredients incorporated sports drinks made from natural ingredients, which is forecasted to drive the growth.
Isotonic sports drinks led the market due to the increasing sports participation population across the region
- The sports drink market in the region is witnessing robust growth, primarily driven by the rising number of individuals engaging in sports activities like athletics, bodybuilding, weightlifting, and cycling. For instance, in 2022, South Africa recorded a health and fitness club membership of 2.4 million. This surge in sports participation translated into a notable 16.07% growth in sports drink sales in 2023 compared to 2021.
- In 2023, isotonic drinks dominated the market, commanding over 50% share in the region. These drinks, designed to fuel and hydrate the body during intense workouts, mirror the carbohydrate concentrations found in the human body. With the region's strong sports culture and emphasis on physical activity, isotonic sports drinks have become a preferred choice among Africans.
- As the sports culture continues to flourish in the region, the demand for electrolyte-enhanced water is poised to rise. These drinks play a crucial role in maintaining optimal electrolyte balance, especially during physical exertion, intense workouts, or in hot and humid conditions when electrolyte loss is heightened. Notably, the segment witnessed a significant 22.5% volume growth in 2023 compared to 2020.
- Protein-based sports drinks have witnessed a surge in popularity, particularly among athletes and fitness enthusiasts. These drinks offer multiple benefits, such as aiding muscle tissue repair and regeneration, especially when consumed post-activity. In terms of value, the segment showcased a noteworthy CAGR of 9.20% from 2018 to 2023.
Brands are actively engaging with customers on social platforms, which is expected to drive growth in the region
- The sports drink market is growing steadily in the region. It registered a growth rate of 26.88% by value from 2020 to 2023. The demand for sports drinks is rising rapidly in Africa due to multiple reasons, such as the rising young population who perceive such drinks to be a part of daily consumption. The number of youths is rising in Africa; for instance, 49.79% of Africa’s total population were aged between 18 and 64 years in 2022. Brands are actively engaged with their customers on platforms such as Twitter, Instagram, and Facebook, and the greater the number of fan followers, the greater it builds trust among consumers.
- Nigeria holds the major market share in the region. It has registered a growth rate of 51.19% by value from 2020 to 2023 in the sports drink market. The increased population involved in sports and physical activities is driving the sports drink market. Increasing concerns about health and fitness among the young generation are driving the market players to produce products with nutritional benefits and low-calorie products. Some of the popular sports drinks in the country are Lucozade, Red Bull, Power Horse, Monster Energy Drink, and Fearless Energy Drink.
- In Africa, players are launching new and innovative flavors, which are projected to drive the market between 2024 and 2030. It is projected to register a CAGR of 8.78% by value from 2024 to 2028. Monster Energy South Africa added a new flavor to its Juice Monster range, namely Monster Mariposa, in 2022. Similarly, Prime Hydration launched five new flavors of its Energy Drinks product. More specifically, the company launched flavors such as coconut, lime, Grapefruit, and tropical punch in April 2023.
Africa Sports Drinks Industry Segmentation
Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Egypt, Nigeria, South Africa are covered as segments by Country.
- The sports drink market in the region is witnessing robust growth, primarily driven by the rising number of individuals engaging in sports activities like athletics, bodybuilding, weightlifting, and cycling. For instance, in 2022, South Africa recorded a health and fitness club membership of 2.4 million. This surge in sports participation translated into a notable 16.07% growth in sports drink sales in 2023 compared to 2021.
- In 2023, isotonic drinks dominated the market, commanding over 50% share in the region. These drinks, designed to fuel and hydrate the body during intense workouts, mirror the carbohydrate concentrations found in the human body. With the region's strong sports culture and emphasis on physical activity, isotonic sports drinks have become a preferred choice among Africans.
- As the sports culture continues to flourish in the region, the demand for electrolyte-enhanced water is poised to rise. These drinks play a crucial role in maintaining optimal electrolyte balance, especially during physical exertion, intense workouts, or in hot and humid conditions when electrolyte loss is heightened. Notably, the segment witnessed a significant 22.5% volume growth in 2023 compared to 2020.
- Protein-based sports drinks have witnessed a surge in popularity, particularly among athletes and fitness enthusiasts. These drinks offer multiple benefits, such as aiding muscle tissue repair and regeneration, especially when consumed post-activity. In terms of value, the segment showcased a noteworthy CAGR of 9.20% from 2018 to 2023.
| Soft Drink Type | |
| Electrolyte-Enhanced Water | |
| Hypertonic | |
| Hypotonic | |
| Isotonic | |
| Protein-based Sport Drinks |
| Packaging Type | |
| Aseptic packages | |
| Metal Can | |
| PET Bottles |
| Sub Distribution Channel | |
| Convenience Stores | |
| Online Retail | |
| Specialty Stores | |
| Supermarket/Hypermarket | |
| Others |
| Country | |
| Egypt | |
| Nigeria | |
| South Africa | |
| Rest of Africa |
Africa Sports Drinks Market Size Summary
The Africa sports drinks market is experiencing significant growth, driven by an increasing number of individuals participating in sports and fitness activities across the region. This trend is supported by a burgeoning young population that views sports drinks as a staple in their daily consumption. The market is characterized by a strong preference for isotonic drinks, which are favored for their ability to hydrate and replenish electrolytes during intense physical activities. The demand for electrolyte-enhanced water is also on the rise, as these beverages are essential for maintaining electrolyte balance during strenuous workouts or in hot conditions. Additionally, protein-based sports drinks are gaining popularity among athletes and fitness enthusiasts for their muscle recovery benefits. The market's expansion is further fueled by the introduction of innovative flavors and products, catering to the evolving tastes and preferences of consumers.
The market landscape is fairly consolidated, with major players like Congo Brands, PepsiCo, Inc., Suntory Holdings Limited, The Coca-Cola Company, and Tiger Brands Ltd. dominating the scene. These companies are actively engaging with consumers through social media platforms to build brand loyalty and trust. The preference for clean labels and whole ingredients is growing, with consumers increasingly seeking products with low sugar and calorie content due to health concerns. The market is also witnessing a shift towards sugar-free options, reflecting a broader trend towards healthier beverage choices. The fluctuation in sports drink prices is linked to the volatility in raw material costs, impacting overall market dynamics. As the sports culture continues to thrive in Africa, the sports drinks market is poised for sustained growth, with a focus on health-conscious and innovative product offerings.
Africa Sports Drinks Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Soft Drink Type
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1.1.1 Electrolyte-Enhanced Water
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1.1.2 Hypertonic
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1.1.3 Hypotonic
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1.1.4 Isotonic
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1.1.5 Protein-based Sport Drinks
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1.2 Packaging Type
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1.2.1 Aseptic packages
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1.2.2 Metal Can
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1.2.3 PET Bottles
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1.3 Sub Distribution Channel
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1.3.1 Convenience Stores
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1.3.2 Online Retail
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1.3.3 Specialty Stores
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1.3.4 Supermarket/Hypermarket
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1.3.5 Others
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1.4 Country
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1.4.1 Egypt
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1.4.2 Nigeria
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1.4.3 South Africa
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1.4.4 Rest of Africa
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Africa Sports Drinks Market Size FAQs
How big is the Africa Sports Drinks Market?
The Africa Sports Drinks Market size is expected to reach USD 174.14 million in 2024 and grow at a CAGR of 8.90% to reach USD 290.36 million by 2030.
What is the current Africa Sports Drinks Market size?
In 2024, the Africa Sports Drinks Market size is expected to reach USD 174.14 million.
