Market Trends of africa sports drinks Industry
Growing interest towards sports drinks made from natural ingredients is driving the market growth
- In 2022, there were more than 8.5 million (25%) sports drink consumers in South Africa (adult population +15 years). Also, the consumption of sports drinks can be primarily ascribed to the surge in consumer inclination toward physical well-being and an increase in the number of fitness centers and health clubs.
- Consumers in the region are seeking out brands that are made with whole ingredients with a growing interest in the origin of the product. Consumers pay attention to clean labels and ingredients used in sports drinks. In 2022, 52% of the consumers in the African region claimed that they always look for clean labels while shopping.
- With the growing demand for healthy beverages, sports drink manufacturers in the region experienced a surge in their sales. The fluctuation in the sports drinks price is connected with the rise and fall in the prices of its raw materials.
- Consumers' preference for sugar-free sports drinks is gaining popularity in the region due to the health effects of high-sugar intake drinks. In 2022, 28% of consumers in South Africa paid for fewer sugary drinks and claimed that they were reducing their sugar and calorie intake. More than a quarter of South Africans live with obesity, ranking the country among the top 20% of the most obese nations in the world.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Integration of digital technologies such as QR codes, augmented reality amnd smart packaging solutions are enhancing engagement
- Brands are continuously innovating its sports drink formulations, offering diverse options beyond traditional sugary drinks. This includes sugar-free options, electrolyte-enhanced formulas, and flavors catering to local preferences
