Market Trends of Africa Wellness Tourism Industry
Increasing Number of Tourists in South Africa
South Africa’s rich cultural and natural resources are the primary offerings of the country’s tourism sector. Developing wellness tourism in South Africa will boost the economy and provide the country with a competitive edge as a tourism destination. The rising number of tourist destinations in South Africa has attracted more customers from the international market. An increasing number of tourists from various developed and developing countries prefer spending on wellness traveling plans to maintain their well-being and health. As maintaining health and well-being is becoming important, the leading players in the hospitality sector are increasingly capitalizing on health-conscious customers. A sedentary lifestyle and a surge in disposable income are expected to boost the demand for wellness tourism due to the rise in the number of health-conscious people.
Increase in luxury wellness resorts in Africa
Luxury travel in Africa remains focused on wildlife and the great outdoors, but a growing number of luxury travelers are seeking wellness and holistic experiences in even the most remote destinations, leading to luxury hospitality businesses across Africa. The future of wellness lies not in spas, gyms, or menus but in thoughtful guest experiences that intuitively respond to each individual's needs. This is the epitome of luxury for modern travelers in this hectic world. For instance, Belmond Mount Nelson in Cape Town, South Africa, is a classic luxury hotel that has recently updated its wellness offerings. New experiences include a yoga tour to the top of Table Mountain. Guests can take a yoga class and enjoy tea and snacks while admiring the iconic views.
