Africa Wheat Protein Market Size (2024 - 2029)

The African wheat protein market is experiencing growth, driven by the significant production and consumption of wheat in the region. The expanding demand for wheat proteins, particularly in the food and beverage industry, is a key factor contributing to the market's expansion. Additionally, increasing health consciousness among consumers, along with a shift towards meat-free diets and a preference for low-calorie foods, is further propelling the market size of wheat protein in Africa.

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Market Size of Africa Wheat Protein Industry

africa wheat protein market summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.10 %
Market Concentration Medium

Major Players

Africa Wheat Protein Market Major Players

*Disclaimer: Major Players sorted in no particular order

Africa Wheat Protein Market Analysis

The African wheat protein market is projected to register a CAGR of 3.1 during the forecast period (2020-2025).

  • The African wheat protein market is one of the emerging markets due to the high production and consumption of wheat in the region. Increasing demand for wheat proteins in the food and beverage industry is driving the market.
  • Moreover, rising health concerns among the consumers are fueling the demand for meat-free diets and consumer awareness on low-calorie food increased the demand for wheat protein.

Africa Wheat Protein Industry Segmentation

The African wheat protein market is segmented by type, which includes wheat protein concentrate, wheat protein isolate, and textured wheat protein. By application, the market is segmented into bakery, confectionery, dairy, nutritional supplements, animal feed, and other applications. By region, the study is segmented into South Africa, Nigeria, Kenya, and Rest of Africa.

By Type
Wheat Protein Concentrate
Wheat Protein Isolate
Textured Wheat Protein
By Application
Bakery
Confectionery
Dairy
Nutritional Supplements
Animal Feed
Other Applications
By Region
Africa
South Africa
Nigeria
Kenya
Rest of Africa
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Africa Wheat Protein Market Size Summary

The African wheat protein market is experiencing significant growth, driven by the region's high production and consumption of wheat. This emerging market is propelled by the increasing demand for wheat proteins within the food and beverage industry, as consumers become more health-conscious and seek meat-free and low-calorie dietary options. The trend of incorporating wheat proteins into bakery products is gaining traction, enhancing the nutritional value and appeal of items such as biscuits, cookies, brownies, and bread. This demand for protein-enriched baked goods is encouraging manufacturers to innovate and develop new products, particularly in South Africa, where the retail sector's expansion further supports market growth.

The market is characterized by a consolidated landscape with key players like Cargill Incorporated, Kroener Staerke, Tate & Lyle PLC, Maccallum Pty Ltd, and Meelunie BV actively seeking to expand their market presence through innovative product development, mergers, acquisitions, and strategic partnerships. Consumer preferences for clean labels, digestibility, allergen-free options, and sustainability are driving the demand for plant-based proteins, including wheat proteins. As a result, the African wheat protein market is poised for continued expansion, supported by changing consumer lifestyles and increased healthcare spending.

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Africa Wheat Protein Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Wheat Protein Concentrate

      2. 2.1.2 Wheat Protein Isolate

      3. 2.1.3 Textured Wheat Protein

    2. 2.2 By Application

      1. 2.2.1 Bakery

      2. 2.2.2 Confectionery

      3. 2.2.3 Dairy

      4. 2.2.4 Nutritional Supplements

      5. 2.2.5 Animal Feed

      6. 2.2.6 Other Applications

    3. 2.3 By Region

      1. 2.3.1 Africa

        1. 2.3.1.1 South Africa

        2. 2.3.1.2 Nigeria

        3. 2.3.1.3 Kenya

        4. 2.3.1.4 Rest of Africa

Africa Wheat Protein Market Size FAQs

The Africa Wheat Protein Market is projected to register a CAGR of 3.10% during the forecast period (2024-2029)

Cargill, Incorporated, Kroener Staerke, Tate & Lyle PLC, Maccallum Pty Ltd and Meelunie BV are the major companies operating in the Africa Wheat Protein Market.

Africa Wheat Protein Report Snapshots

Africa Wheat Protein Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)