Africa Yogurt Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 1.48 Billion |
| Market Size (2029) | USD 1.98 Billion |
| CAGR (2024 - 2029) | 6.06 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Africa Yogurt Market Analysis
The Africa Yogurt Market size is estimated at USD 1.48 billion in 2024, and is expected to reach USD 1.98 billion by 2029, growing at a CAGR of 6.06% during the forecast period (2024-2029).
The pandemic COVID-19 affected the yogurt market but positively with the growing health-consciousness in the African region. Key players are offering products with organic and natural ingredients. African yogurt manufacturer Chirri uses fresh organic milk, couscous, and real fruits to make century-old African-style yogurt. The product does not have added artificial colors, flavors, and sweeteners, which makes it a perfect choice for active and health-conscious users.
- Increasing awareness of the health benefits of yogurt acts as a catalyst for the growth of the African yogurt market. Drinkable yogurt is the fastest-growing segment in South Africa. The rise in disposable incomes, coupled with an increase in demand for convenience food and growing awareness of yogurt's health benefits, drives the growth of this market.
Africa Yogurt Market Trends
This section covers the major market trends shaping the Africa Yogurt Market according to our research experts:
Growing Demand for Probiotic Food
The high prevalence of digestive disorders drives the demand, for probiotic foods, across various consumer groups. Globally, yogurt, in both spoonable and drinkable forms in different flavors, is the most preferred probiotic food. African yogurt market is mainly driven by the health benefits associated with consuming yogurt and increasing awareness among people about losing weight. Other factors supporting the market growth are the expansion of the retail market in various regions and the lower lactose content for lactose-intolerant consumers willing to eat dairy products. Some of the major players spreading awareness and promoting the consumption of spoonable and drinkable yogurt include Yakult, Danone, Nestle, and Chobani.
South Africa Holds a Major Market Share
The African yogurt market has been geographically segmented into South Africa, Nigeria, Egypt, and the Rest of Africa. Wherein South Africa holds a major market share in the region. Drinkable yogurt is gaining popularity and contributing to the market growth in the region due to the rising health consciousness among consumers. The consumers in this region switch brands seeking value for money. Emerging markets like South Africa are driving the growth of yogurts. Kenya is another major market in the region. Several dairy processing companies manufacture yogurt products in Kenya. Bookside Dairy Brooksidetains a huge share of around 50 % of the yogurt market due to its strong brand and the recent acquisition of smaller processing firms. They are followed by Sameerv Ltd, processing Daima and new Kenya Cooperative creameries.
Africa Yogurt Industry Overview
The vendors compete for innovation, pricing, and distribution, to stay competitive in the business. The cash-strapped consumers in this region look for promotional deals and switch brands to get value for their money. So the companies are focused on this aspect. Private labels are expected to increase their market share during the forecast period. Some of the major players in the African yogurt market are Viju Industries Nigeria Limited, Danone Southern Africa (Pty) Ltd, Fage, Yakult Honsha Co. Ltd, and Nestle.
Africa Yogurt Market Leaders
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Viju Industries Nigeria Limited
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Danone Southern Africa (Pty) Ltd.
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Fage
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Nestle
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Chobani LLC
*Disclaimer: Major Players sorted in no particular order
Africa Yogurt Market News
- In 2021, Chobani LLC launched new flavors of zero sugar yogurt. According to the company, these new flavors are Mixed Berry and Strawberry, respectively. The strategy behind the new launch and product innovation is to offer consumers a sugar-free product so that the company can target diabetic patients, and also this specific strategy will enable the company to expand the business and enlarge the company's product portfolio.
- In June 2021, General Mills and Mars Inc.'s new mashup were Yoplait Skittles, a limited-edition yogurt launched in June that is designed to taste like Skittles candies. Available in 6-oz cups containing 160 calories each, the yogurt comes in three varieties: Original Skittles, Wild Berry Skittles, and Skittles Smoothies.
- In April 2021, General mills announced the launch of yogurt that will pack more protein per cup than any other on the market. The new yogurt, called Ratio: Protein, follows the company's introduction of Ratio: Keto, which targets consumers tracking their three macronutrients: fat, protein, and carbohydrate. It's the latest in a series of yogurt launches at General Mills, targeting consumers with very specific dietary or taste preferences.
Africa Yogurt Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Category
- 5.1.1 Dairy-based Yogurt
- 5.1.2 Non-dairy-based Yogurt
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5.2 By Type
- 5.2.1 Plain Yogurt
- 5.2.2 Flavored Yogurt
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5.3 By Distribution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Convenience Stores
- 5.3.3 Specialty Stores
- 5.3.4 Online Stores
- 5.3.5 Other Distribution Channels
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5.4 Geography
- 5.4.1 South Africa
- 5.4.2 Nigeria
- 5.4.3 Egypt
- 5.4.4 Rest of Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Viju Industries Nigeria Limited
- 6.3.2 Danone Southern Africa (Pty) Ltd
- 6.3.3 Fage
- 6.3.4 Nestle SA
- 6.3.5 Yakult Honsha Co. Ltd
- 6.3.6 General Mills
- 6.3.7 Chobani Inc
- 6.3.8 Kraft foods group Inc
- 6.3.9 Sodial SA
- 6.3.10 Parmalat Canada
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID 19 ON THE MARKET
Africa Yogurt Industry Segmentation
Yogurt is a semifluid fermented milk food having a smooth texture and mildly sour flavor because of its lactic acid content. Yogurt may be made from the milk of cows, sheep, goats, or water buffalo. The African yogurt market is segmented by category, type, distribution channel, and geography. Based on category, the market is segmented into dairy-based and non-dairy-based yogurt. Based on type, the market is segmented into plain and flavored. Based on distribution channels, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores, online stores, and other distribution channels. Based on geography, the report provides an analysis of South Africa, Nigeria, Egypt, and the Rest of Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Category | Dairy-based Yogurt |
| Non-dairy-based Yogurt | |
| By Type | Plain Yogurt |
| Flavored Yogurt | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels | |
| Geography | South Africa |
| Nigeria | |
| Egypt | |
| Rest of Africa |
Africa Yogurt Market Research FAQs
How big is the Africa Yogurt Market?
The Africa Yogurt Market size is expected to reach USD 1.48 billion in 2024 and grow at a CAGR of 6.06% to reach USD 1.98 billion by 2029.
What is the current Africa Yogurt Market size?
In 2024, the Africa Yogurt Market size is expected to reach USD 1.48 billion.
Who are the key players in Africa Yogurt Market?
Viju Industries Nigeria Limited, Danone Southern Africa (Pty) Ltd., Fage, Nestle and Chobani LLC are the major companies operating in the Africa Yogurt Market.
What years does this Africa Yogurt Market cover, and what was the market size in 2023?
In 2023, the Africa Yogurt Market size was estimated at USD 1.40 billion. The report covers the Africa Yogurt Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Africa Yogurt Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
African Yogurt Industry Report
Statistics for the 2024 African Yogurt market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. African Yogurt analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
