Market Trends of Africa Yogurt Industry
This section covers the major market trends shaping the Africa Yogurt Market according to our research experts:
Growing Demand for Probiotic Food
The high prevalence of digestive disorders drives the demand, for probiotic foods, across various consumer groups. Globally, yogurt, in both spoonable and drinkable forms in different flavors, is the most preferred probiotic food. African yogurt market is mainly driven by the health benefits associated with consuming yogurt and increasing awareness among people about losing weight. Other factors supporting the market growth are the expansion of the retail market in various regions and the lower lactose content for lactose-intolerant consumers willing to eat dairy products. Some of the major players spreading awareness and promoting the consumption of spoonable and drinkable yogurt include Yakult, Danone, Nestle, and Chobani.
South Africa Holds a Major Market Share
The African yogurt market has been geographically segmented into South Africa, Nigeria, Egypt, and the Rest of Africa. Wherein South Africa holds a major market share in the region. Drinkable yogurt is gaining popularity and contributing to the market growth in the region due to the rising health consciousness among consumers. The consumers in this region switch brands seeking value for money. Emerging markets like South Africa are driving the growth of yogurts. Kenya is another major market in the region. Several dairy processing companies manufacture yogurt products in Kenya. Bookside Dairy Brooksidetains a huge share of around 50 % of the yogurt market due to its strong brand and the recent acquisition of smaller processing firms. They are followed by Sameerv Ltd, processing Daima and new Kenya Cooperative creameries.
