Market Size of APAC Poultry Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 7.80 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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APAC Poultry Market Analysis
The Asia Pacific Poultry Market is projected to register a CAGR of 7.8% over the next five years.
Asia Pacific is expected to witness substantial growth in the poultry products market. With the increasing popularity of poultry meat, rapid urbanization, and rising disposable income, the demand for poultry has witnessed significant growth across developing countries of the Asia Pacific region. Furthermore, the poultry industry plays a crucial role in and fastest-growing agriculture sector in achieving food security, higher incomes, and farmers' welfare. Advancements in breeding technologies and a growing share of cold storage and transport facility farmers have further evolved the poultry industry in the Asia Pacific region. In the Asia-Pacific region, China and India's countries hold a significant share of the poultry market, rapid world's According to the National Action Plan for Egg and Poultry 2022 prepared by the Department of Animal Husbandry, more than 80% of poultry output, particularly in the broiler segment, is produced by organized commercial farms, Major poultry companies have vertically integrated operations which comprise poultry meat production.
The rising consumer health consciousness, coupled with the escalating inclination towards protein-rich food products, is primarily driving the poultry market in the region. Additionally, the increasing exposure to global cuisines, changing consumer food habits, and growing adoption of an eggetarian diet propel the demand for chicken meat and eggs. Furthermore, improving consumer living standards and elevating preferences for healthy lifestyles are significant growth-inducing factors. Apart from this, the launch of numerous initiatives undertaken by the government to encourage poultry farming in the country is also bolstering the market growth. Although there is an increasing demand for poultry products, the increasing vegan trend might impact the market growth in the future.
APAC Poultry Industry Segmentation
Poultry is domesticated avian species raised for eggs, meat, and feathers. Poultry covers a wide range of birds, from indigenous and commercial breeds of chickens. The Asia-Pacific poultry market is segmented by product type into table eggs and chicken meat. Chicken meat is further sub-segmented into fresh/chilled, frozen/canned, and processed. By distribution channel, the market is segmented into on-trade and off-trade. Off-trade is further segmented into supermarkets & hypermarkets, slaughterhouses, convenience stores, online retail, and others. By country, the market is studied for China, India, Japan, Australia, and the rest of the Asia Pacific region. The market sizing has been done in value terms in USD for all the abovementioned segments.
Product Type | |||||
Table Eggs | |||||
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Distribution Channel | ||||||
On-Trade | ||||||
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Country | |
China | |
India | |
Japan | |
Australia | |
Rest of Asia Pacific |
APAC Poultry Market Size Summary
The Asia Pacific poultry market is experiencing robust growth, driven by increasing demand for poultry products due to factors such as rapid urbanization, rising disposable incomes, and a growing preference for protein-rich diets. The region's poultry industry is pivotal in enhancing food security and improving farmers' welfare, with advancements in breeding technologies and improved cold storage and transport facilities further propelling its expansion. China and India are key players in this market, with organized commercial farms dominating production, particularly in the broiler segment. The market is also witnessing a shift in consumer preferences towards global cuisines and healthier lifestyles, which is boosting the demand for chicken meat and eggs. Government initiatives to promote poultry farming are further supporting market growth, although the rising trend of veganism poses potential challenges.
The Asia Pacific poultry market is characterized by its fragmented and competitive landscape, with both local and international players actively participating. Major companies such as Suguna Foods, Cargill, Tyson Foods, Inc., VH Group, and NH Foods Ltd. are employing strategic initiatives like product launches, expansions, and partnerships to enhance their market presence. The market is also seeing innovation in product offerings, with new processed poultry products gaining popularity due to their convenience and the increasing disposable income of consumers. The foodservice sector, including prominent chains like KFC and Domino's Pizza, is expanding its menu offerings to meet the growing demand for poultry products. This dynamic market environment is fostering continuous growth and development within the region's poultry industry.
APAC Poultry Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Table Eggs
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2.1.2 Chicken Meat
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2.1.2.1 Fresh / Chilled
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2.1.2.2 Frozen / Canned
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2.1.2.3 Processed
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2.2 Distribution Channel
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2.2.1 On-Trade
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2.2.2 Off-Trade
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2.2.2.1 Supermarkets/Hypermarkets
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2.2.2.2 Specialty Stores
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2.2.2.3 Online Retail
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2.2.2.4 Others
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2.3 Country
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2.3.1 China
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2.3.2 India
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2.3.3 Japan
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2.3.4 Australia
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2.3.5 Rest of Asia Pacific
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APAC Poultry Market Size FAQs
What is the current APAC Poultry Market size?
The APAC Poultry Market is projected to register a CAGR of 7.80% during the forecast period (2024-2029)
Who are the key players in APAC Poultry Market?
Cargill Inc, VH Group, Tyson Foods, Inc., NH Foods Ltd. and Suguna Foods Pvt, Ltd. are the major companies operating in the APAC Poultry Market.