Market Trends of APAC Poultry Industry
Increasing Demand for Poultry Products
The poultry sector in the Asia Pacific region has entered a mass scale of production, strongly driven by demand through in-house consumption or the growing share of food service outlets. According to Agriculture & Livestock Industries Corporation data from 2021, Japan produced 750.92 million broiler chickens in 2021. Additionally, innovative breeding techniques are being used by the breeders due to which healthy and fresh poultry animals are being used. Furthermore, the demand for processed poultry products and snacks is also increasing in the region owing to its convenience and rising disposable income. Market players in the region are launching new processed poultry products due to which the demand for poultry is increasing. The foodservice restaurants like Burger King, KFC, and others are using fresh chicken in their food products. For instance, in November 2021, KFC Japan added a new Chicken Fillet and Menchikatsu Sandwich to their menu.
India Holds Largest Market Share
India has been a growing industry in terms of both poultry production and consumption. According to Ministry of Agriculture and Farmers Welfare (India) data from 2022, the number of eggs produced in India was 129.6 billion in 2022. Preference for fresh or chilled meat products is gaining interest in the emerging local butchers and is driven by new certified product offerings in the country. Fresh poultry is excessively consumed in the country since the availability of slaughterhouses is mainly found near consumer vicinity. Increased consumption of broiler meat and eggs is a result of the industry for food services, which is expanding rapidly and includes fast food restaurants, chain restaurants, and restaurants. Both traditional Indian non-vegetarian cuisine and fast food recipes in India include broiler meats and eggs, making them a substantial component of the cooking process.
Foodservice channels, such as KFC and Domino's Pizza, also added new meat products to their menus, and they are expected to add more to cater to the demand. Companies are also focusing on product launches to satisfy consumer demand, for instance, in April 2022, Hartmann India Ltd launched New Egg trays 'HIL-Medium' & 'HIL-Large'. Hartmann's Indian team co-developed new egg trays for 30 eggs (Medium & Large sizes). Using an existing new product as a base for development had been better suited for the specific needs in India which propelled the market growth.
