Alcohol Wipes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global Alcohol Wipes Market is segmented by Type (Face Wipes, Bathing Wipes, and Intimate Wipes), Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Online Retailer, and Other) and Geography.

Alcohol Wipes Market Size

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Alcohol Wipes Market Share
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 7.10 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Alcohol Wipes Market Key Players

*Disclaimer: Major Players sorted in no particular order

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Alcohol Wipes Market Analysis

Global Alcohol Wipes Market is projected to grow at a CAGR of 7.1% during the forecast period.

  • Owing to the growing sense of personal hygiene and skin care requisites among consumers especially women, alcohol wipes market is anticipated grow substantially during the forecast period. Aided by cheaper availability of the product, consumers are progressively bringing alcohol wipes into use for regular basic routines such as skin cleansing or make-up removal.
  • However, premiumization spanning in the market in favor of alcohol-free wipes, the market studied faces a robust competition, from the substitute. The factor is considered to restraint the alcohol wipes market.

Alcohol Wipes Market Trends

This section covers the major market trends shaping the Alcohol Wipes Market according to our research experts:

Supermarkets/ Hypermarkets Remained the Largest Point of Sale

Various markets have witnessed greater sales of alcohol wipes from these mass merchandisers. The availability of a variety of brands has been a key factor for changeing consumer preferences. Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets have emerged as the dominant channels for the sales of alcohol wipes across the world. Factors, such as business expansion and rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the market studied, globally.

Alcohol Wipes Market Growth

The United States Emerges as the Leading Country

Owing to a vast consumer base with a high purchasing power of the country, Americans have well perceived the need for personal care products including alcohol wipes. Moreover, the continued growth of the natural skincare industry in the country has resulted in an increasing number of companies capitalizing in the on-going trend eventually resulting in numerous product launches. As a result, followed by high developments in the country, consumers have attained a plentiful product offering available at competitive prices, further supplementing the market growth in the country.

Alcohol Wipes Market Size

Alcohol Wipes Industry Overview

The global alcohol wipes market is fragmented. The market studied has key players competing for major market share and small regional players catering to a small region, to capture market share. The intense competition prevailing in the market studied is likely to lead to consolidation among market vendors in the coming years. Key players are focusing on online distribution channels for online marketing and branding of their products, in order to expand their geographical reach and increase their customer base

Alcohol Wipes Market Leaders

  1. The Clorox Company

  2. Unilever Corporation

  3. Procter & Gamble

  4. L'Oréal

  5. Galderma Laboratories

*Disclaimer: Major Players sorted in no particular order

The Clorox Company, Unilever Corporation, Procter & Gamble, L'Oréal, Galderma Laboratories
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Alcohol Wipes Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Degree of Competition

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Face Wipes
    • 5.1.2 Bathing Wipes
    • 5.1.3 Intimate Wipes
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Stores
    • 5.2.4 Other Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Germany
    • 5.3.2.5 Russia
    • 5.3.2.6 Italy
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 The Clorox Company
    • 6.3.2 Unilever Corporation
    • 6.3.3 Procter & Gamble
    • 6.3.4 L'Oreal
    • 6.3.5 Galderma Laboratories
    • 6.3.6 Valeant Pharmaceuticals International Inc
    • 6.3.7 e.l.f. Cosmetics, Inc
    • 6.3.8 Combe Incorporated
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Alcohol Wipes Industry Segmentation

Global Alcohol Wipes market is segmented by type into Face Wipes, Bathing Wipes, and Intimate Wipes. The market also includes retail sales of the product through distribution channels such as Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Channels. Additionally, the study covers market revenue in major countries of the regions North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Type Face Wipes
Bathing Wipes
Intimate Wipes
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Online Stores
Other Channels
Geography North America United States
Canada
Mexico
Rest of North America
Geography Europe Spain
United Kingdom
France
Germany
Russia
Italy
Rest of Europe
Geography Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
Geography South America Brazil
Argentina
Rest of South America
Geography Middle East & Africa South Africa
Saudi Arabia
Rest of Middle East & Africa
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Alcohol Wipes Market Research FAQs

The Alcohol Wipes Market is projected to register a CAGR of 7.10% during the forecast period (2024-2029)

The Clorox Company, Unilever Corporation, Procter & Gamble, L'Oréal and Galderma Laboratories are the major companies operating in the Alcohol Wipes Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Alcohol Wipes Market.

The report covers the Alcohol Wipes Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Alcohol Wipes Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Alcohol Wipes Industry Report

Statistics for the 2024 Alcohol Wipes market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Alcohol Wipes analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Alcohol Wipes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)