Market Share of Anthocyanin Industry
The anthocyanin market is highly competitive and fragmented, owing to the presence of many regional and domestic players. The leading players in the market include Novozymes A/S (Chr. Hansen), Kalsec Inc., Sensient Technologies Corporation, Archer Daniels Midland Company, and Givaudan (DDW The Color House).
Emphasis is given to the companies' mergers, expansion, acquisitions, and partnerships as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Due to the experience and expertise of these leading companies in the global anthocyanin market segment, these leading players have been focussing on developing new products.
Further, economies of scale and high brand loyalty among end-users give these companies an upper edge. Further expansion of product portfolio within all categories may enhance the companies' positions in the market.
Anthocyanin Market Leaders
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Kalsec Inc
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Sensient Technologies Corporation
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Givaudan
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The Archer-Daniels-Midland Company
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Novozymes A/S (Chr. Hansen)
*Disclaimer: Major Players sorted in no particular order
