Anti-Aging Products Market Size (2024 - 2029)

The anti-aging products market is projected to experience significant growth, driven by increasing consumer concerns about skin issues like wrinkles and dry skin. This growth is fueled by a rising preference for skincare products that address anti-aging needs, particularly among the aging population seeking preventive solutions. The market is also influenced by the demand for multi-functional skincare products and those with natural and organic ingredients, as manufacturers respond to consumer preferences for vegan and free-from claims.

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Market Size of Anti-Aging Products Industry

Anti-Aging Products Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 59.23 Billion
Market Size (2029) USD 81.60 Billion
CAGR (2024 - 2029) 6.62 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific

Major Players

Anti-Aging Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Anti-Aging Products Market Analysis

The Anti-Aging Products Market size is estimated at USD 59.23 billion in 2024, and is expected to reach USD 81.60 billion by 2029, growing at a CAGR of 6.62% during the forecast period (2024-2029).

The rising demand for anti-aging products can be attributed to growing skin concerns among consumers, such as wrinkles, fine lines, and dry skin. For instance, according to an article published by the British Skin Foundation in 2023, approximately 60% of people in the United Kingdom have had or currently have some skin condition. Therefore, with a rising focus on personal grooming, consumers increasingly prefer skincare products that claim to focus on the specific needs of anti-aging. Besides this, the desire for youthful skin, especially among the aging population, drives the demand for preventive anti-aging solutions. Moreover, the increasing demand for multi-functional skincare products, such as anti-wrinkle creams, drives the market. Manufacturers also offer products with free-from claims, such as vegan, paraben-free, and sulfate-free, to cater to the demands for natural and organic products. For instance, in May 2022, Shiseido launched its conscious skincare brand, Ulé, in France. The company offers anti-aging skincare products such as serums and creams. The company also claimed the products to be vegan and cruelty-free, consisting of around 96% natural-origin ingredients.

Anti-Aging Products Industry Segmentation

Anti-aging products are cosmetics formulated to reduce the appearance of aging skin and promote a youthful appearance. They are often formulated to address the skin concerns that come with aging, including lines, wrinkles, uneven skin color, and firmness. 

The global anti-aging products market is segmented by product type and distribution channel, By product type, the market is segmented into facial creams and lotions, serums and concentrates, under eye creams, and others. By distribution channel, the market is segmented into supermarkets/ hypermarkets, specialty stores, pharmacies/drug stores, online retail and other distribution channels. Further, the study covers the regional level analysis of North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. 

The market sizing has been done in value terms in USD for all the abovementioned segments.

By Product Type
Facial Creams and Lotions
Serums and Concentrates
Under Eye Creams
Others (Facial Oils, Sheet Masks)
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Pharmacies/Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Colombia
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Anti-Aging Products Market Size Summary

The anti-aging products market is experiencing significant growth, driven by increasing consumer awareness and demand for skincare solutions that address concerns such as wrinkles, fine lines, and dry skin. This demand is particularly pronounced among the aging population, who seek preventive measures to maintain youthful skin. The market is characterized by a rising preference for multi-functional skincare products, including anti-wrinkle creams, and a growing interest in natural and organic formulations. Manufacturers are responding to these trends by offering products with free-from claims, such as vegan and paraben-free options, to cater to health-conscious consumers. The proliferation of online resources and influencer marketing has further empowered consumers, particularly younger individuals, to make informed purchasing decisions, thereby expanding the market's reach and impact.

The global anti-aging products market is highly competitive, with major players like Beiersdorf Limited, L’Oreal, Procter & Gamble, The Estée Lauder Companies Inc., and Unilever PLC leading the charge. These companies are focusing on product innovation and strategic partnerships to capture a larger market share. The market is also witnessing significant growth in Asian countries, where consumers are increasingly seeking advanced skincare solutions. The rapid aging population in countries like China and Japan is fueling demand for a diverse range of anti-aging products, including skincare, supplements, and cosmetic procedures. Online sales channels are expanding rapidly, with e-retailing platforms like Amazon and Walmart playing a crucial role in market growth.

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Anti-Aging Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Aggressive Marketing and Advertising By Brands

      2. 1.1.2 Desire Among Consumers For Youthful Skin

    2. 1.2 Market Restraints

      1. 1.2.1 Availability of Counterfeit Products

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Facial Creams and Lotions

      2. 2.1.2 Serums and Concentrates

      3. 2.1.3 Under Eye Creams

      4. 2.1.4 Others (Facial Oils, Sheet Masks)

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Specialty Stores

      3. 2.2.3 Pharmacies/Drug Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Spain

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 Germany

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Colombia

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 Saudi Arabia

        3. 2.3.5.3 Rest of Middle East and Africa

Anti-Aging Products Market Size FAQs

The Anti-Aging Products Market size is expected to reach USD 59.23 billion in 2024 and grow at a CAGR of 6.62% to reach USD 81.60 billion by 2029.

In 2024, the Anti-Aging Products Market size is expected to reach USD 59.23 billion.

Anti-Aging Products Market Report Snapshots

Anti-Aging products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)