Market Size of Apple Cider Vinegar Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 8.57 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
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Apple Cider Vinegar Market Analysis
The apple cider vinegar market size is estimated to be USD 1.16 billion in 2023. It is projected to reach USD 1.75 billion by 2028, registering a CAGR of 8.57% during the forecast period.
Apple cider vinegar has anti-microbial properties, which help improve glucose and insulin levels, reduce weight and body fat, and lower calorie amounts. Thus, the increased awareness among individuals about the potential health benefits of consuming apple cider vinegar fuels the market growth. Apple cider vinegar is now being introduced in the form of vegetarian capsules, gummies, and powder forms, which are gaining immense popularity worldwide. For instance, Vermont Village offers RTD apple cider vinegar shots in single-serving packets. Therefore, the availability of apple cider vinegar in convenient packaging formats propels the market growth. Prominent manufacturers are introducing products with specific labeling claims, such as non-GMO, gluten-free, organic, and vegan, further boosting the market growth. For instance, Nature's Truth offers vegan apple cider vinegar capsules with plant-based herbal ingredients. The company also claims that the vegetarian capsules are vegan-friendly, gluten-free, non-GMO, and without artificial flavors or sweeteners.
Apple Cider Vinegar Industry Segmentation
The apple cider vinegar market is segmented by form, distribution channel, and geography. The market is segmented by form into liquid, tablets, and capsules. Based on distribution channels, the market studied is segmented into off-trade and on-trade. The off-trade segment is further segmented into supermarkets/hypermarkets, drugstores/pharmacies, convenience stores, online retail stores, and other distribution channels. By geography, the study provides key insights into the major regions, including North America, Europe, Asia-Pacific, South America, and Middle East and Africa. The market sizing has been done in value terms in USD for all the above-mentioned segments.
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Apple Cider Vinegar Market Size Summary
The apple cider vinegar market is experiencing significant growth, driven by increasing consumer awareness of its health benefits, such as improved glucose and insulin levels, weight management, and reduced calorie intake. The market is expanding as apple cider vinegar is introduced in various convenient forms, including vegetarian capsules, gummies, and powders, which are gaining popularity globally. The demand for products with specific labeling claims, such as non-GMO, gluten-free, organic, and vegan, is also contributing to market expansion. The presence of acetic acid, natural probiotics, and antioxidants in apple cider vinegar supports its use in managing diabetes and promoting gut health, aligning with the rising global prevalence of diabetes and obesity.
The market is characterized by a fragmented landscape with numerous global and regional players, including prominent companies like Carl Kühne KG, The Kraft Heinz Company, White House Foods, Swander Pace Capital LLC (Bragg), and Molson Coors Beverage Company. These companies are actively expanding their product portfolios and investing in infrastructure to enhance their market presence. The growing demand for organic and natural foods further supports market growth, with manufacturers offering organic apple cider vinegar to meet consumer preferences. The market's expansion is also supported by strategic investments and acquisitions, as companies aim to strengthen their positions and capitalize on the increasing consumer interest in health and wellness products.
Apple Cider Vinegar Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Health Benefits Promoting Apple Cider Vinegar Demand
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1.1.2 Unfiltered Apple Cider Vinegar Being Popular
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1.2 Market Restraints
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1.2.1 Rising Demand for Other Vinegar Types
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Form
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2.1.1 Liquid
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2.1.2 Tablets and Capsules
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2.2 Distribution Channel
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2.2.1 Off-trade
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2.2.1.1 Supermarkets/Hypermarkets
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2.2.1.2 Drugstores/Pharmacies
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2.2.1.3 Convenience Stores
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2.2.1.4 Online Retail Stores
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2.2.1.5 Other Distribution Channels
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2.2.2 On-trade/Foodservice (Liquid Only)
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle East and Africa
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Apple Cider Vinegar Market Size FAQs
What is the current Apple Cider Vinegar Market size?
The Apple Cider Vinegar Market is projected to register a CAGR of 8.57% during the forecast period (2024-2029)
Who are the key players in Apple Cider Vinegar Market?
The Kraft Heinz Company, Swander Pace Capital LLC (Bragg), Molson Coors Beverage Company, White House Foods and Carl Kühne KG are the major companies operating in the Apple Cider Vinegar Market.
