Market Trends of Apple Cider Vinegar Industry
Functional Benefits Associated With Apple Cider Vinegar
The research published in Cleveland Clinic reveals that apple cider vinegar contains acetic acid (that kills harmful bacteria), natural probiotics (that improve immune system and gut health), and antioxidants (that prevent damage to body cells). One of the most significant properties of apple cider vinegar is that it lowers blood sugar and manages diabetes. Diabetes is a growing global burden across the world. The Diabetes Atlas published by the International Diabetes Federation in 2021 stated that nearly 10.5% of the adult population aged between 20 and 79 years has diabetes and projects that by 2045, one in eight adults, almost 783 million people, will be living with diabetes, which is an increase of 46%. The World Obesity Atlas published by the World Obesity Federation in the year 2022 predicts that nearly 1 billion people across the globe, including one in five women and one in seven men, will be living with obesity by 2030. The rise in obesity and overweight cases globally will likely support the market growth during the forecast period. The consumption of apple cider vinegar promotes weight loss as the acetic acid in it helps burn more fat and change body appetite-stimulating hormones.
North America holds the Largest Market Share
The economy of Canada has experienced relatively stable growth in output, income, and household spending, alongside escalating demand for health- and wellness-promoting products. Apple cider vinegar has been perceived as a natural and healthy product that aligns with the growing health and wellness trend. Consumers believe it has various health benefits, such as aiding digestion and weight management.
As per the National Diabetes Statistics Report, 2022, nearly 11.3% or 37.3 million people in the United States had diabetes, and approximately 96 million US adults had prediabetes. Thus, the rising cases of diabetes across the United States are likely to support the growth and consumption of apple cider vinegar, which helps with blood sugar control.
In addition, expanding organic and natural food demand supports the market growth. Demand for organic products, including apple cider vinegar, is rising. Organic and raw apple cider vinegar is made from organic apples and is unfiltered and unpasteurized, which means it retains more beneficial enzymes and nutrients. To capitalize on this trend, manufacturers are expanding their product portfolio by offering organic apple cider vinegar. For example, Bragg offers Certified Bragg Organic Raw Apple Cider Vinegar, which is unfiltered, unheated, unpasteurized, and has 5% acidity.
