Application Security Market Size (2024 - 2029)

The application security market is experiencing significant growth due to the increasing need for companies to secure their applications, particularly as they develop, purchase, and integrate open-source code. This demand is driven by the rising vulnerabilities and risks associated with web and mobile applications, which are often the primary sources of data breaches. Despite the growing threat landscape, investment in cybersecurity remains insufficient, leaving many applications underprotected. The integration of machine learning and artificial intelligence is enhancing application security by automating risk identification and code review processes. The shift to remote work during the COVID-19 pandemic has further accelerated the demand for robust application security solutions to manage and monitor applications remotely.

Market Size of Application Security Industry

Application Security Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 11.62 Billion
Market Size (2029) USD 25.92 Billion
CAGR (2024 - 2029) 17.39 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Application Security Market Major Players

*Disclaimer: Major Players sorted in no particular order

Application Security Market Analysis

The Application Security Market size is estimated at USD 11.62 billion in 2024, and is expected to reach USD 25.92 billion by 2029, growing at a CAGR of 17.39% during the forecast period (2024-2029).

Application security has become necessary with an increasing number of companies looking to develop their apps, purchase a record number of applications, and incorporate open-source code into their applications. The vulnerabilities and risks associated with these applications have risen exponentially.

  • The application security systems reduce the security risks involved in the different operations of various applications, such as web and mobile applications. It has been anticipated that web applications would remain the most frequent cause of confirmed breaches, with organizations majorly connecting to various business-critical applications. On the internet, a breach risk has been continuously increasing.
  • Despite the increasing frequency of data breaches and cybercrime, several types of research indicate that more money or attention still needs to be given to information security, specifically cybersecurity, in the workplace. When applications are used only within business-critical activities, such as payment-related activities or ordering goods and services, enterprises leave thousands of applications unused.
  • Moreover, the usage of machine learning and artificial intelligence in mobile and web-based security processes bolsters the demand for the application security market. Application security encompasses mobile and web applications that go through several stages of the security development cycle, such as security coding and design.
  • Several AI-specific fields, like ML and expert systems, could enhance application security by generating, forecasting, or applying inferences to identify security vulnerabilities, anticipate security risks, and provide security code remediation recommendations. Moreover, security professionals are also using these technologies to automate attack risk identification and code review. Numerous firms, like BR Softech, FuGen X, and USM Business Systems, use ML and AI for application development projects.
  • With the outbreak of COVID-19, almost the majority of the organization had shifted to work from the home model due to the lockdown and social distancing measures that created a significant demand for managing the application and monitoring the application aspect remotely. For instance, last year, OpsRamp expanded its network, UC monitoring for the WFH world with new functionality in the OpsRamp platform that offers solutions providers a way to help customers manage hybrid and multi-cloud IT environments and meet the needs of work-from-home employees as demand for cloud applications, unified communications (UC) and collaboration tools, video conferencing, and other IT resources had increased significantly.

Application Security Industry Segmentation

Application security encompasses measures taken to improve the security of an application, often by finding, fixing, and preventing security vulnerabilities. Different techniques surface security vulnerabilities at various stages of an application's lifecycle, such as design, development, deployment, upgrade, and maintenance.

The Application Security Market is segmented by Application (Web, Mobile), Component (Services (Managed and Professions), Deployment (Cloud, On-Premise)), Organization Size (SMEs, Large Enterprises), Type of Security Testing (SAST, DAST, IAST, RASP), End-user Vertical (Healthcare, BFSI, Education, Retail, Government), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

Application
Web Application Security
Mobile Application Security
Component
Service
Managed
Professional
Deployment (Solution)
Cloud
On-premise
Organization Size
Small and Medium Enterprises
Large Enterprises
Types of Security Testing
Static Application Security Testing (SAST)
Dynamic Application Security Testing (DAST)
Interactive Application Security Testing (IAST)
Run-Time Application Self Protection (RASP)
End-user Industry
Healthcare
BFSI
Education
Retail
Government
Other End-user Verticals
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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Application Security Market Size Summary

The application security market is experiencing significant growth, driven by the increasing need for robust security measures as companies expand their digital footprints through app development and the integration of open-source code. The rise in vulnerabilities and risks associated with web and mobile applications has made application security systems essential. These systems are designed to mitigate security risks across various application operations, with web applications being a primary focus due to their frequent association with data breaches. The market is further bolstered by advancements in machine learning and artificial intelligence, which enhance security processes by identifying vulnerabilities and automating risk assessments. The shift to remote work during the COVID-19 pandemic has also accelerated demand for application security solutions, as organizations seek to manage and monitor applications in hybrid and multi-cloud environments.

In the retail sector, the application security market is driven by the increasing digitization and the need for secure mobile and web-based shopping experiences. Retailers are investing in technologies like mobile apps and in-app shopping capabilities to enhance customer engagement and personalize shopping experiences. The proliferation of specialty software applications in retail, coupled with supportive government regulations, is expected to further propel market growth. Similarly, the financial services industry is witnessing a surge in cyber threats, prompting a greater focus on application security to protect against financial crimes. Government initiatives, such as the State and Local Cybersecurity Grant Program, are also playing a crucial role in promoting application security solutions. The market is characterized by fragmentation, with key players like IBM, Oracle, and Synopsys Inc. leading innovations to maintain competitive advantage. Recent developments, such as acquisitions and new product offerings, underscore the dynamic nature of the market as companies strive to enhance their security capabilities.

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Application Security Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - 'Porter's Five Forces Analysis'

      1. 1.2.1 Threat of New Entrants

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Bargaining Power of Suppliers

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

  2. 2. MARKET SEGMENTATION

    1. 2.1 Application

      1. 2.1.1 Web Application Security

      2. 2.1.2 Mobile Application Security

    2. 2.2 Component

      1. 2.2.1 Service

        1. 2.2.1.1 Managed

        2. 2.2.1.2 Professional

      2. 2.2.2 Deployment (Solution)

        1. 2.2.2.1 Cloud

        2. 2.2.2.2 On-premise

    3. 2.3 Organization Size

      1. 2.3.1 Small and Medium Enterprises

      2. 2.3.2 Large Enterprises

    4. 2.4 Types of Security Testing

      1. 2.4.1 Static Application Security Testing (SAST)

      2. 2.4.2 Dynamic Application Security Testing (DAST)

      3. 2.4.3 Interactive Application Security Testing (IAST)

      4. 2.4.4 Run-Time Application Self Protection (RASP)

    5. 2.5 End-user Industry

      1. 2.5.1 Healthcare

      2. 2.5.2 BFSI

      3. 2.5.3 Education

      4. 2.5.4 Retail

      5. 2.5.5 Government

      6. 2.5.6 Other End-user Verticals

    6. 2.6 Geography

      1. 2.6.1 North America

      2. 2.6.2 Europe

      3. 2.6.3 Asia-Pacific

      4. 2.6.4 Latin America

      5. 2.6.5 Middle East & Africa

Application Security Market Size FAQs

The Application Security Market size is expected to reach USD 11.62 billion in 2024 and grow at a CAGR of 17.39% to reach USD 25.92 billion by 2029.

In 2024, the Application Security Market size is expected to reach USD 11.62 billion.

Application Security Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)