Market Size of Argentina Beauty and Personal Care Products
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 2.77 Billion |
| Market Size (2029) | USD 3.19 Billion |
| CAGR (2024 - 2029) | 2.88 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Argentina Beauty And Personal Care Products Market Analysis
The Argentina Beauty and Personal Care Products Market size is estimated at USD 2.77 billion in 2024, and is expected to reach USD 3.19 billion by 2029, growing at a CAGR of 2.88% during the forecast period (2024-2029).
- Customers across the country are increasingly looking for value-for-money products that are natural and beneficial for the skin and provide a range of combined benefits of high-priced premium products, like anti-aging, whitening, and moisturizing, at a lower-than-premium cost. As the aesthetic appeal of the young generation is rising, the penetration of color cosmetics products in the market is increasing.
- Furthermore, rising consciousness about appearance and improving quality of life is majorly driving the color cosmetics market in the country. Companies are venturing into organic color cosmetics due to their increasing demand among large sections of society. High investment in advertising and marketing initiatives, including promotions on social networking platforms and endorsements by celebrities, has increased the brand awareness and visibility of beauty and personal care products among consumers.
- Over the short term, as consumers become more interested in the cruelty-free (no animal testing), vegetarian (no byproducts of animal slaughter), and vegan (no animal ingredients at all) beauty market is expected to accelerate the sales of organic and natural personal care products segment in the country.
- However, the strong presence of counterfeit/low-cost products or those products having high chemical concentrations, which are detrimental to human application, are restraining the growth of the market across the country.
Argentina Beauty And Personal Care Products Industry Segmentation
Beauty and personal care products include any product that is applied to the external part of the body, such as skin, nails, hair, lips, and external genital organs, to protect them from germs and maintain them in healthy condition.
The Argentine beauty and personal care products market is segmented by product type into personal care products and cosmetics/make-up products. The personal care products segment is further bifurcated into skincare products, bath and shower, oral care, men's grooming products, and deodorants and antiperspirants. Based on distribution channels, the market is segmented into specialist retail stores, supermarkets/hypermarkets, convenience/grocery stores, pharmacies/drug stores, online retail channels, and other distribution channels. Based on category, the market is segmented into mass and premium.
For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Product Type | ||||||||||||||||||||||||||||
| ||||||||||||||||||||||||||||
|
| Distribution Channel | |
| Specialist Retail Stores | |
| Supermarkets/Hypermarkets | |
| Convenience/Grocery Stores | |
| Pharmacies/Drug Stores | |
| Online Retail Channels | |
| Other Distribution Channels |
| Category | |
| Mass | |
| Premium |
Argentina Beauty and Personal Care Products Size Summary
The Argentine beauty and personal care products market is experiencing a notable shift towards value-for-money products that offer natural and multifunctional benefits, such as anti-aging and moisturizing, at competitive prices. This trend is driven by a growing aesthetic consciousness among the younger population, which is increasing the demand for color cosmetics. The market is also witnessing a surge in interest for organic and natural products, particularly those that are cruelty-free, vegetarian, and vegan, as consumers become more aware of the potential side effects of chemical-laden products. The presence of international brands through stores like Sephora and Mecca Cosmetics is further enhancing brand visibility and consumer exposure to diverse product offerings. However, the market faces challenges from counterfeit and low-cost products that may contain harmful chemicals, which could hinder growth.
Skincare products are anticipated to see rapid growth, fueled by a preference for organic and natural options among women and young consumers. The demand for multifunctional skincare products that protect against environmental factors and promote an even skin tone is on the rise. The market is characterized by a fragmented and competitive landscape, with major players like Shiseido, Beiersdorf AG, L'Oreal SA, Procter & Gamble, and Unilever PLC adopting strategies such as product innovation, partnerships, and online marketing to maintain their market share. The increasing import value of skincare products highlights the market's potential, as manufacturers expand their offerings to include plant-based and clean-label ingredients. The trend towards organic concept stores is expected to further boost the growth of natural and organic beauty and personal care products in Argentina.
Argentina Beauty and Personal Care Products Market Size - Table of Contents
-
1. MARKET DYNAMICS
-
1.1 Market Drivers
-
1.2 Market Restraints
-
1.3 Porter's Five Forces Analysis
-
1.3.1 Threat of New Entrants
-
1.3.2 Bargaining Power of Buyers/Consumers
-
1.3.3 Bargaining Power of Suppliers
-
1.3.4 Threat of Substitute Products
-
1.3.5 Intensity of Competitive Rivalry
-
-
-
2. MARKET SEGMENTATION
-
2.1 Product Type
-
2.1.1 Personal Care Products
-
2.1.1.1 Hair Care Products
-
2.1.1.1.1 Shampoo
-
2.1.1.1.2 Conditioners
-
2.1.1.1.3 Hair Oil
-
2.1.1.1.4 Hair Styling and Coloring Products
-
2.1.1.1.5 Other Hair Care Products
-
-
2.1.1.2 Skin Care Products
-
2.1.1.2.1 Facial Care Products
-
2.1.1.2.2 Body Care Products
-
2.1.1.2.3 Lip Care Products
-
-
2.1.1.3 Bath and Shower
-
2.1.1.3.1 Shower Gels
-
2.1.1.3.2 Soaps
-
2.1.1.3.3 Bath Salts
-
2.1.1.3.4 Other Bath and Shower Products
-
-
2.1.1.4 Oral Care
-
2.1.1.4.1 Toothbrushes and Replacements
-
2.1.1.4.2 Toothpaste
-
2.1.1.4.3 Mouthwashes and Rinses
-
2.1.1.4.4 Other Oral Care Products
-
-
2.1.1.5 Men's Grooming Products
-
2.1.1.6 Deodorants and Antiperspirants
-
-
2.1.2 Cosmetics/Make-up Products
-
2.1.2.1 Facial Cosmetics
-
2.1.2.2 Eye Cosmetic Products
-
2.1.2.3 Lip and Nail Make-up Products
-
-
-
2.2 Distribution Channel
-
2.2.1 Specialist Retail Stores
-
2.2.2 Supermarkets/Hypermarkets
-
2.2.3 Convenience/Grocery Stores
-
2.2.4 Pharmacies/Drug Stores
-
2.2.5 Online Retail Channels
-
2.2.6 Other Distribution Channels
-
-
2.3 Category
-
2.3.1 Mass
-
2.3.2 Premium
-
-
Argentina Beauty and Personal Care Products Market Size FAQs
How big is the Argentina Beauty and Personal Care Products Market?
The Argentina Beauty and Personal Care Products Market size is expected to reach USD 2.77 billion in 2024 and grow at a CAGR of 2.88% to reach USD 3.19 billion by 2029.
What is the current Argentina Beauty and Personal Care Products Market size?
In 2024, the Argentina Beauty and Personal Care Products Market size is expected to reach USD 2.77 billion.
