Argentina Hair Care Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 2.00 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Argentina Hair Care Market Analysis
Argentina hair care market is projected to witness a CAGR of less than 2% during the forecast period (2020 - 2025).
- With the growing population, and changes in the consumer purchasing habits over the review period has made the hair care market in Argentina grow more actively with the increasing demand for the products.
- Moroever, natural ingredients in hair care products has been one of the main strategies companies used to attract consumers in Argentina, thus driving the market forward in the country. By the rising demand, the key players of the industry are also establishing their e-commerce platform to dominate the the Argentina hair care market.
Argentina Hair Care Market Trends
This section covers the major market trends shaping the Argentina Hair Care Market according to our research experts:
Ecological Packaging and Natural Ingredients Attract Consumers
The main strategy of companies to capture the attention of consumers in Argentina has been the launch of products with natural ingredients and environmentally friendly packaging. This has been spurring the sales of organic products without the harmful ingredients like parabens, SLES, silicones, sulphates and more, awareness about which is proactively acquired by urbanized Argentinians accessing social media via beauty blogs and other media.
Among the most important of such brands is Sedal Bomba de Nutrición, from Unilever de Argentina SA, in standard shampoos and conditioners, with ingredients of natural origin, such as avocado and shea butter.
Increasing Share of Men Hair Care Products segment
Men's skin care has considerable potential in Argentina. The sales of men's grooming products is expected to record a sharp sales volume during the forecast period. Taking advantage of the strong position of the Axe brand in men's deodorants and men's bath and shower, Unilever de Argentina SA launched the Axe Styling line in hair care in mid-2018. Men's grooming and body care products sales are led by the multinationals Unilever de Argentina SA and Procter & Gamble Interamericas Inc.
Argentina Hair Care Industry Overview
Some of the major players selling their hair care products in the country are Unilever, L'Oréal S.A., Procter & Gamble, and Alocorp. Unilever has built its leading position in the hair care market in the country from the brand such as Sedal and Dove. Innovations, launches and advertising through the mass media were the main strategies undertaken by the company to maintain its leadership.
Although there was a significant number of launches during the past few years, most new introductions were extensions of traditional brands. However, L'Oréal Argentina SA launched an innovative new brand, Fructis, under the Garnier umbrella brand.
Argentina Hair Care Market Leaders
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Unilever
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L'Oréal S.A.
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Procter & Gamble
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Alicorp
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La Farmaco Argentina I. y C.S.A.
*Disclaimer: Major Players sorted in no particular order
Argentina Hair Care Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Deliverables
- 1.2 Study Assumptions
- 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Shampoo
- 5.1.2 Conditioner
- 5.1.3 Serum
- 5.1.4 Hair Spary
- 5.1.5 Others
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5.2 By Distribution Channel
- 5.2.1 Specialist Retail Stores
- 5.2.2 Supermarkets/Hypermarkets
- 5.2.3 Convenience Stores
- 5.2.4 Pharmacies/Drug Stores
- 5.2.5 Online Retail Channels
- 5.2.6 Others
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Position Analysis
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6.3 Company Profiles
- 6.3.1 Unilever
- 6.3.2 L'Oreal S.A.
- 6.3.3 Alicorp
- 6.3.4 Procter & Gamble
- 6.3.5 La Farmaco Argentina I. y C.S.A. (Santiago Saenz S.A.)
- 6.3.6 NATURA COSMETICS
- 6.3.7 Vogue International LLC.
- 6.3.8 Laboratorios Garre Guevara SRL
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Argentina Hair Care Industry Segmentation
Argentina haircare market is segmented by product types such as shampoo, conditioner, serum, hair spray, and others. The distribution channel through which these products are in the country as specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, others.
| By Product Type | Shampoo |
| Conditioner | |
| Serum | |
| Hair Spary | |
| Others | |
| By Distribution Channel | Specialist Retail Stores |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Pharmacies/Drug Stores | |
| Online Retail Channels | |
| Others |
Argentina Hair Care Market Research FAQs
What is the current Argentina Hair Care Market size?
The Argentina Hair Care Market is projected to register a CAGR of less than 2% during the forecast period (2024-2029)
Who are the key players in Argentina Hair Care Market?
Unilever, L'Oréal S.A., Procter & Gamble, Alicorp and La Farmaco Argentina I. y C.S.A. are the major companies operating in the Argentina Hair Care Market.
What years does this Argentina Hair Care Market cover?
The report covers the Argentina Hair Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Argentina Hair Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Hair Care in Argentina Industry Report
Statistics for the 2024 Hair Care in Argentina market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Care in Argentina analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
