Market Size of Argentina Hair Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 2.00 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Argentina Hair Care Market Analysis
Argentina hair care market is projected to witness a CAGR of less than 2% during the forecast period (2020 - 2025).
- With the growing population, and changes in the consumer purchasing habits over the review period has made the hair care market in Argentina grow more actively with the increasing demand for the products.
- Moroever, natural ingredients in hair care products has been one of the main strategies companies used to attract consumers in Argentina, thus driving the market forward in the country. By the rising demand, the key players of the industry are also establishing their e-commerce platform to dominate the the Argentina hair care market.
Argentina Hair Care Industry Segmentation
Argentina haircare market is segmented by product types such as shampoo, conditioner, serum, hair spray, and others. The distribution channel through which these products are in the country as specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, others.
| By Product Type | |
| Shampoo | |
| Conditioner | |
| Serum | |
| Hair Spary | |
| Others |
| By Distribution Channel | |
| Specialist Retail Stores | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Pharmacies/Drug Stores | |
| Online Retail Channels | |
| Others |
Argentina Hair Care Market Size Summary
The Argentina hair care market is experiencing a gradual expansion, driven by evolving consumer purchasing habits and an increasing demand for hair care products. Companies are strategically focusing on the use of natural ingredients to attract consumers, which has been a significant factor in propelling market growth. The trend towards organic products, free from harmful substances like parabens and sulfates, is gaining traction among urban Argentinians who are informed through social media and beauty blogs. Key players in the industry are also enhancing their presence through e-commerce platforms to capture a larger market share. Brands such as Sedal Bomba de Nutrición from Unilever de Argentina SA are leading the charge with products that incorporate natural ingredients like avocado and shea butter.
The market also shows promising potential in the men's grooming segment, with sales of men's hair care products expected to rise. Unilever de Argentina SA has capitalized on its strong Axe brand by expanding into hair care with the Axe Styling line. Major players in the market include Unilever, L'Oréal S.A., Procter & Gamble, and Alicorp, with Unilever maintaining a dominant position through brands like Sedal and Dove. While many recent product launches have been extensions of existing brands, L'Oréal Argentina SA has introduced innovative offerings such as Fructis under the Garnier brand. These companies continue to leverage innovations, product launches, and mass media advertising to sustain their leadership in the market.
Argentina Hair Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Shampoo
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2.1.2 Conditioner
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2.1.3 Serum
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2.1.4 Hair Spary
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2.1.5 Others
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2.2 By Distribution Channel
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2.2.1 Specialist Retail Stores
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2.2.2 Supermarkets/Hypermarkets
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2.2.3 Convenience Stores
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2.2.4 Pharmacies/Drug Stores
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2.2.5 Online Retail Channels
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2.2.6 Others
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Argentina Hair Care Market Size FAQs
What is the current Argentina Hair Care Market size?
The Argentina Hair Care Market is projected to register a CAGR of less than 2% during the forecast period (2024-2029)
Who are the key players in Argentina Hair Care Market?
Unilever, L'Oréal S.A., Procter & Gamble, Alicorp and La Farmaco Argentina I. y C.S.A. are the major companies operating in the Argentina Hair Care Market.
