Market Trends of Argentina Hair Care Industry
This section covers the major market trends shaping the Argentina Hair Care Market according to our research experts:
Ecological Packaging and Natural Ingredients Attract Consumers
The main strategy of companies to capture the attention of consumers in Argentina has been the launch of products with natural ingredients and environmentally friendly packaging. This has been spurring the sales of organic products without the harmful ingredients like parabens, SLES, silicones, sulphates and more, awareness about which is proactively acquired by urbanized Argentinians accessing social media via beauty blogs and other media.
Among the most important of such brands is Sedal Bomba de Nutrición, from Unilever de Argentina SA, in standard shampoos and conditioners, with ingredients of natural origin, such as avocado and shea butter.
Increasing Share of Men Hair Care Products segment
Men's skin care has considerable potential in Argentina. The sales of men's grooming products is expected to record a sharp sales volume during the forecast period. Taking advantage of the strong position of the Axe brand in men's deodorants and men's bath and shower, Unilever de Argentina SA launched the Axe Styling line in hair care in mid-2018. Men's grooming and body care products sales are led by the multinationals Unilever de Argentina SA and Procter & Gamble Interamericas Inc.
