How big is the Argentina OOH And DOOH Market?

The Argentina OOH And DOOH Market size is expected to reach USD 63.46 million in 2024 and grow at a CAGR of 18.36% to reach USD 147.42 million by 2029. Read More

What is the current Argentina OOH And DOOH Market size?

In 2024, the Argentina OOH And DOOH Market size is expected to reach USD 63.46 million. Read More

Who are the key players in Argentina OOH And DOOH Market?

JCDecaux, Latcom S.A., Publicidad Sarmiento, Hakuhodo Dy Holdings and Global Media Group are the major companies operating in the Argentina OOH And DOOH Market. Read More

What years does this Argentina OOH And DOOH Market cover, and what was the market size in 2023?

In 2023, the Argentina OOH And DOOH Market size was estimated at USD 51.81 million. The report covers the Argentina OOH And DOOH Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Argentina OOH And DOOH Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Argentina OOH And DOOH Market Size & Share Analysis - Industry Research Report

Argentina OOH and DOOH Market Size & Share Analysis - Growth Trends & Forecast (2024 - 2029)

Argentina OOH and DOOH Market Report is Segmented by Type (Static (Traditional) OOH, Digital OOH (LED Screens)), by Application (Billboard, Transportation(transit), Street Furniture, Other Place-Based Media), and by End-User Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI, and Other End Users). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Argentina OOH And DOOH Industry Overview

The Argentine Out-of-Home (OOH) and Digital Out-of-Home (DOOH) market is semi-concentrated, with major players and numerous regional companies. Key players in the market are adopting strategies such as partnerships, agreements, innovations, and acquisitions to enhance their service offerings and gain a sustainable competitive advantage.

January 2024 - Cetol, a prominent brand within AkzoNobel, initiated a digital outdoor advertising initiative in Argentina. By harnessing Taggify's advanced features and partnering with the Kinesso agency for strategic guidance, Cetol sought to enhance the exposure and allure of its high-end wood protector. This case study delves into the campaign's strategic blueprint, its implementation, and the notable results, highlighting the effectiveness of cutting-edge digital advertising.
September 2023 - Mercado Libre, a prominent e-commerce platform, leveraged Taggify’s DSP platform for a digital outdoor advertising (DOOH) initiative at Buenos Aires' iconic Obelisco. The campaign was broadcast on fifteen strategically positioned screens across the Autonomous City of Buenos Aires (CABA). These screens, ranging from subway access points and totems to expansive LED displays, were meticulously chosen to maximize visibility in this vibrant locale.