Market Trends of Artificial Sweetener Industry
Rising Propensity for Low or No-calorie Versions of Foods and Beverages
- The trend of health consciousness among consumers is increasing, with many paying close attention to the sugar and calorie content of their favorite foods. For these individuals, low-calorie claims are crucial when purchasing food or beverages. As a result, artificial sweetener consumption is on the rise, and food manufacturers are using high-intensity artificial sweeteners to create low-calorie products with enticing flavor profiles.
- Artificial sweeteners have virtually no calories when compared to regular sugar, making them a suitable option for overweight or obese individuals, as well as those who are trying to lose weight. These sweeteners are also beneficial for diabetic patients since they do not raise blood glucose levels. Thus, the growing population of individuals with obesity and diabetes is expected to drive the growth of the artificial sweeteners market.
- Sugar-free gums, diet beverages, tabletop sweeteners, yogurt, and frozen dairy products are some of the products that use artificial sweeteners as a key component. Urban residents often find it challenging to maintain a healthy lifestyle due to their busy and sedentary lifestyles, leading to unhealthy habits such as irregular eating and consuming sugary drinks at inappropriate times. As the world's population becomes more sedentary and unhealthy, low-calorie, ready-to-drink (RTD) beverages are expected to become more popular.
- In response to the health-conscious trend, PepsiCo announced in July 2021 its plans to reduce sugar content by 25% in sodas and iced tea beverages across the European Union by 2025. By introducing products with lower sugar content, the company aims to attract health-conscious consumers in the region. The sales of sugar-free gums, for example, have shown significant growth compared to regular gums.
- Overall, the increasing demand for low-calorie and sugar-free products, coupled with the rising prevalence of obesity and diabetes, is expected to drive the growth of the artificial sweeteners market.
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Asia-Pacific is One of the Largest Markets for Artificial Sweeteners
- The artificial sweetener market in the region is being driven by various factors, including the rise in health awareness among consumers and concerns about obesity and diabetes. Consumers are becoming more conscious of the amount of calorie intake and are seeking sugar alternatives to reduce their sugar consumption. This trend of losing weight is also contributing to the growth of the artificial sweetener market.
- The improving economic conditions and changing lifestyles have resulted in an increased demand for convenience foods. As a result, the processed and packed food segment is seeing an increase in demand for low-calorie and zero-calorie foods, which is driving the demand for artificial sweeteners.
- The adoption of sugar alternatives, both natural and artificial, has increased, particularly among obesity and diabetes patients. These conditions are linked to lifestyle diseases such as heart disease, hypertension, stroke, and others. According to a survey conducted in India, the prevalence of overweight or obese women increased from 20.6 percent in 2016 to 24 percent in 2021, while the prevalence among men increased to about 22.9 percent in 2021.
- With rising health consciousness among people, the demand for low-calorie sugar alternatives and sugar-free products is increasing, which is boosting market growth. As a result, food processing companies are producing low-calorie and sugar-free alternatives as their major products, which is helping to stimulate market growth.
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