ASEAN Car Rental Industry Overview
The ASEAN car rental market is hugely fragmented, with various startups and regional players such as Avis Budget Group, Sixt SE, Tribe Car Pte. Ltd, Blue Bird Group, etc. To gain an edge over their competitors, major rental companies are making joint ventures and partnerships to launch newer products.
For instance, in January 2023, Socar, a leading car rental application in Malaysia, unveiled its ambitious initiative to broaden its services nationwide. The application now offers a 24/7 pickup service, enhancing convenience for users to rent and return cars at any hour. Furthermore, Socar has introduced multiple new features aimed at enhancing the overall user experience, simplifying and enhancing the process of renting a car through the app.
ASEAN Car Rental Market Leaders
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Avis Budget Group
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Sixt SE
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Tribe Car Pte. Ltd.
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Blue Bird Group
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INDORENT
- *Disclaimer: Major Players sorted in no particular order