Market Trends of ASEAN Mobile Virtual Network Operator (MVNO) Industry
This section covers the major market trends shaping the ASEAN Mobile Virtual Network Operator (MVNO) Market according to our research experts:
Data Segment to Witness Significant Growth
- The focus of MVNO service offers has switched from voice to data, and some have developed distinctive value propositions around integrated offerings connected to other products and services provided by the parent company, such as gaming or enterprise cloud services.
- Indonesian telecom firms are racing to adapt to the shifting needs of their customers. The service providers have concentrated more on providing data-oriented mobile services than traditional calling and messaging plans, setting themselves apart from the competition with appealing data pricing plans and unlimited voice conversations. It is, therefore, not unexpected that Indonesia's average data prices are much cheaper than those of its neighbors, given that it is a mobile-first nation.
- Furthermore, mobile cellular connections are expanding in countries such as Laos, Cambodia, Myanmar, and other regions, which are analyzed to contribute to the market growth rate during the forecast period.
- Moreover, as the 5G service started catching up in the country (currently with 30% deployment) with government and industry momentum, the coming years may witness higher volumes of data consumption. Market vendors are expected to capitalize on the opportunity by providing cost-effective data services for actively growing consumer sub-genres in the form of gamers, power users, as well as corporate customers in the country.
- Internet penetration is significantly increasing in these countries. It is analyzed to boost the demand for data requirements at affordable prices, thereby contributing to the growth rate of the MVNO market during the forecast period.
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Singapore is Expected to Hold Major Share
- Singapore is one of the most connected countries, as well as one of the most advanced information and communications technology (ICT) marketplaces in the world. According to the smart nation initiative, the sector's growth is considered a source of economic and social development. Singapore, the first nation in the world to attain nationwide 5G service, has the fastest mobile internet speeds in the region, attributed to its well-developed telecom infrastructure.
- Governments and other regional players have increased efforts to eliminate the hurdles to adopting digital services in the context of COVID-19 and the shift to digital platforms. For instance, the Singaporean government developed the Singapore Digital Office (SDO) to promote initiatives that expedite the adoption of digital technology.
- Furthermore, by utilizing the advantages of cloud-native business support services (BSS) built on the public cloud, many MVNOs aim to adopt a cloud approach strategy. Costs are expected to be minimized, with a promise of increased agility and better customer service. MVNOs could provide additional services and new income sources with better data connectivity management.
- Moreover, as mobile operators roll out their 5G networks, the market for mobile broadband is expected to be driven by the ever-faster speeds they offer. The Internet of things (IoT), cloud gaming, autonomous driving, and digital applications can all benefit from faster mobile connections. Therefore, the growing number of mobile connections is analyzed to significantly contribute to the demand for MVNOs during the forecast period.
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