Market Share of ASEAN OOH And DOOH Industry
The ASEAN out-of-home (OOH) and digital-out-of-home (DOOH) market is highly fragmented. The market includes major outdoor advertising and media firms operating across multiple markets alongside smaller local companies that focus on a limited number of structures within one or a few local markets. Some of the key players in the market include JCDecaux Group, Clear Channel Outdoor Holdings Inc., BroadSign International LLC, and Outfront Media Inc.
April 2024: Plan B Media, an out-of-home (OOH) media service provider, and Vistar Media, specializing in OOH tech solutions, joined forces. Their collaboration aims to introduce streamlined programmatic solutions to the digital out-of-home (DOOH) advertising market in Thailand and Singapore.
April 2024: EYE Indonesia, an out-of-home (OOH) advertising solutions provider, revealed its adoption of the Broadsign Platform. This strategic move aims to enhance its offerings for media buyers in the region. With the integration of the Broadsign Platform, EYE Indonesia now empowers its buyers with advanced features like share of voice, impression-based purchasing, and seamless programmatic transactions.
ASEAN OOH and DOOH Market Leaders
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JCDecaux SE
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Vistar Media
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Moove Media Pte Ltd
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EYE Indonesia
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Mooving Walls
*Disclaimer: Major Players sorted in no particular order
