Market Trends of ASEAN Probiotic Supplements Industry
Probiotic Supplements are Widely Consumed in the Form of Capsules and Powders
Probiotic supplements in the form of capsules and powders are gaining more popularity in ASEAN countries than other forms. Capsules are one of the most popular forms of probiotic supplements, as they offer convenience and ease of consumption since they are pre-measured and can taken with water or any other beverage. Further, probiotic powders are versatile, as they can be easily mixed into various foods and beverages such as smoothies, yogurt, and water. This flexibility appeals to consumers who prefer to customize their intake or those who have difficulty swallowing pills. Also, several clinical research studies show that probiotics may promote weight loss by releasing appetite-regulating hormones. Thus, the growing consumer interest in weight management to overcome obesity is likely to influence the demand for probiotic supplements in the region.
Probiotics are a driving force within the booming digestive health supplement category, and people of all age groups have been consuming them over the past few years. However, major consumption is observed among millennials due to their growing awareness of health and wellness through multi-channel publicity, which influences their consumption patterns to a large extent. This shows people's awareness of the benefits of probiotic supplements. Being technologically advanced, millennials update themselves with the facts related to health and, thereby, try to amend their routines and consumption habits accordingly.
Indonesia holds a Significant Share in the Market
The increase is mainly because of the increasing demand from the younger population. Indonesians are experiencing an improved standard of living due to better-paying jobs, leading to an expansion of the middle class. This middle-income population spends more on health products, such as probiotic supplements. A growing population, increased consumer awareness of health issues, and the fast-paced lives of people are causing changes in lifestyle patterns. As a result of this growing consumer trend, several changes have occurred in the Indonesian probiotic supplement market. These include research activities sponsored by probiotic manufacturers, which are anticipated to drive healthy expansion during the projected period.
The growing middle-income population in Indonesia is driving the demand for probiotics, from 52 million in 2021 to 53.6 million in 2023, according to the World Bank's Aspiring Indonesia-Expanding the Middle-Class report. As a result, the dietary habits of people in Indonesia have evolved toward more balanced nutrition, accompanied by a high rate of urbanization. With access to the most up-to-date information, middle-income consumers are demanding healthier and diverse food options and health supplements, including probiotic supplements.
