Market Trends of ASEAN Satellite Communications Industry
media and entertainment will drive the market
- By enabling effective content distribution beyond geographic borders, satellite communication has completely changed the entertainment sector, resulting in a larger audience and new business models. The technology allows for the distribution of high-quality material that gives users an immersive experience while providing a reliable and affordable method of communication.
- Satellites provide a powerful new means for distributing communication media. Today at least 30 distinguishable media and multimedia combinations can be transmitted via satellite, where "medium" means a method of originating, encoding, transmitting, decoding, and displaying messages to their receivers. Satellite broadcasting is the distribution of multimedia content or broadcast signals over or through a satellite network. The broadcast signals usually originate from a station such as a TV or radio station. Then they are sent via a satellite uplink (uploaded) to a geostationary artificial satellite for redistribution or retransmission to other predetermined geographic locations through an open or secure channel.
- The development of streaming services and digital music platforms, in particular, has benefited the music industry. Satellite communication has allowed music to be distributed effectively, has given rise to new genres and independent artists, and has opened up new revenue streams for musicians and record labels. Satellite communication will play a significant role in content delivery as the entertainment sector develops, influencing it for years.
- The growth in OTT, particularly given the younger viewers who do not watch linear TV, threatens this segment's long-term viability. To protect this revenue, satellite operators, service providers, and technology vendors must adapt to the new reality of a hybrid world that still needs traditional linear video and OTT. While satellite may not be the most apparent technology of choice for OTT delivery, its unique ability to distribute high-quality content to Customer Premises Equipment, support CDNs, and offload congested terrestrial backbones for live content cannot be ignored, which is still creating an opportunity for the SATCOM service providers in the Media and Entertainment end-user industries.
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Defence and Military forces will hold the significant share
- Indonesia has developed a comprehensive plan for military modernization to protect the island in the face of external threats. To reinforce its defense, the country has been focusing more resources on upgrading its overall military capabilities, creating demand in the SATCOM market in the country because of its application in defense communications. For instance, PT Len Industry and Thales inked a strategic partnership agreement in April 2022 to continue working together on various defense-related issues, such as radars, military satellites, electronic warfare, unmanned aerial vehicles, and battle management systems in the country.
- Emerging applications, business models, and falling device costs have been instrumental in driving IoT adoption, consequently increasing the number of connected devices and endpoints globally. The massive IoT technologies NB-IoT and Cat-M1 continue to be rolled out globally. The Massive IoT technologies are anticipated to comprise 51% of all cellular IoT connections overtaking broadband IoT cellular connections. This massive increase in the adoption of IoT is driving the need for satellite communication, thereby supporting the growth of the studied market.
- On June 2023, An Indonesian communications satellite announced the launch of an ambitious connection project. As part of the ambitious SATRIA project, the spacecraft builder, launcher, and satellite communications business SpaceX has launched a new communications satellite for Indonesia. With the $550 million investment, the island nation's schools, hospitals, and other public and governmental facilities would have access to high-speed internet. About two-thirds of Indonesia's 280 million people already use the internet, but connectivity could be better in the nation's remote, underdeveloped eastern islands. The potent satellite is designed to improve broadband access across thousands of islands in the country's vast archipelago.
- On May 2023, The launch of the A-SEANSAT-PG1 ("PG1") satellite has been scheduled for June 27, 2023, according to ANGKASA-X. With the launch of the PG1 satellite, ANGKASA-X claims it will pave the way for constellations of Low-Earth-Orbit ("LEO") satellites that will be developed and put together in Malaysia over the next few years. These satellite constellations will offer ASEAN nations a cutting-edge Satellite-as-a-Service ("SaaS").
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