Asia-Pacific Air Fryers Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | 9.00 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Asia-Pacific Air Fryers Market Analysis
The Asia-Pacific Air Fryers market has generated gross revenue of USD 2.25 billion in the current year and is poised to register a CAGR of more than 9% for the forecast period. An air fryer is specifically designed with properties that provide oil-free and healthy food to the people on the guilt-freeway. It is appropriate for small areas or places where an individual can also offer faster cooking facilities to the consumers. This air fryer also helps maintain the weight of the individual.
After COVID-19, people considered air fryers as a much healthier option compared to traditional frying methods in oil. Hence, the increasing inclination towards health and fitness bolstered product awareness and demand.
Busy lifestyles have led to changes in the eating habits of the majority of the population. Changes in eating habits have led to increasing demand for ready-to-eat-food products, which led to a rise in the number of QSR hotels and restaurants. The end user from the HORECA industry is actively seeking more advanced, compact, and effective equipment to increase their efficiency. This increasing demand for such advanced cooking equipment, which includes air fryers, is anticipated to propel revenue growth in the near future.
Asia-Pacific Air Fryers Market Trends
Urbanization Influencing the Adoption of Air Fryers
Rural and urban consumer perceptions of kitchenware are different. Kitchen products are seen as products that express the personality of urban individuals; those in rural areas generally view kitchen products as utilitarian products. Individuals from urban areas are keen to buy products with sophisticated aesthetics and high costs. Due to increasing disposable and household incomes and health awareness, the urban population is more likely to purchase air fryers. The air fryer's market explains that the rising number of heart diseases due to unhealthy eating habits is making people more aware of their health practices. This involves a change of diet and the use of healthy food items. The concept of an air fryer lets one eat fried food while limiting oil consumption. A large working-class population supports the sales of cookware products, driving the demand for low-oil cooking appliances.
Demand in Commercial sector
Demand for low-oil-based food has had a significant impact on the commercial sector. Hotels and restaurants have moved towards the adoption of low-oil-based cooking appliances. The demand is not only limited to hotels and restaurants but it is also witnessed in hospitals. Strict dietary requirements of patients have pushed hospitals to provide low-oil cooked food, which further creates demand for air fryers in the market.
Asia-Pacific Air Fryers Industry Overview
The Asia-Pacific Air Fryers Market is a fragmented industry. The major factors responsible for the growth of air fryers are less cooking time, no mess, and minimal use of oil. The oil used in frying a food item in the air fryer is mostly brushed off. With technological advancement and product innovation, mid-size to smaller companies are increasing their market presence. Some of the major players in this market are Philips, Black & Decker, Havells, Wonderchef and Breville.
Asia-Pacific Air Fryers Market Leaders
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Philips
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Black & Decker
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Havells
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Wonderchef
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Breville
*Disclaimer: Major Players sorted in no particular order
Asia-Pacific Air Fryers Market News
- September 2022: Whirlpool Corporation launched a new Air Fry Mode with connected features in the air fryer segment. Whirlpool brand's Smarter over Time feature advancements include a new Air Fry mode. This is available on connectivity and select models with the Yummly Smart Thermometer.
- January 2022: Xiaomi Company launched Internet of Things (IoT) products for the kitchen with new smart air fryers to deal with the demands of customers. Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Increasing health consciousness among consumers
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4.3 Market Restraints
- 4.3.1 Availability of counterfeit products
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4.4 Market Opportunities
- 4.4.1 Technological advancements in air fryers
- 4.5 Industry Value Chain Analysis
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4.6 Industry Attractiveness - Porter's Five Forces Analysis
- 4.6.1 Bargaining Power of Buyers
- 4.6.2 Bargaining Power of Suppliers
- 4.6.3 Threat of New Entrants
- 4.6.4 Threat of Substitutes
- 4.6.5 Intensity of Competitive Rivalry
- 4.7 Insights on technology innovation in the Market.
- 4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Manual Air fryer
- 5.1.2 Digital Air fryer
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5.2 By End Users
- 5.2.1 Commercial
- 5.2.2 Residential
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5.3 By Distribution Channel
- 5.3.1 Offline
- 5.3.2 Online
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5.4 By Country
- 5.4.1 China
- 5.4.2 Japan
- 5.4.3 India
- 5.4.4 Rest of the Asia-Pacific
6. COMPETITIVE LANDSCAPE
- 6.1 Market Concentration Overview
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6.2 Company Profiles
- 6.2.1 Philips
- 6.2.2 Black & Decker
- 6.2.3 Havells
- 6.2.4 Wonderchef
- 6.2.5 Breville
- 6.2.6 Groupe SEB
- 6.2.7 NuWave,LLC
- 6.2.8 Cuisinart Corporation
- 6.2.9 Meyer Manufacturing Company Ltd.
- 6.2.10 De Longhi Appliances*
- *List Not Exhaustive
7. MARKET FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
Asia-Pacific Air Fryers Industry Segmentation
An air fryer is a countertop cooking appliance that combines a heating element and a powerful fan to circulate hot air, similar to a convection oven. Air fryers produce foods that are crispy outside and moist and tender inside without actual frying. The Asia-Pacific Air Fryers Market is Segmented By Product Type (Manual Air fryer, Digital Air fryer), By End Users (Commercial, Residential), By Distribution Channel (Offline, Online), and By Country (China, Japan, India, and Rest of the Asia-Pacific). The report offers market size and forecasts for the Asia-Pacific Air Fryers Market in value (USD) for all the above segments.
| By Product Type | Manual Air fryer |
| Digital Air fryer | |
| By End Users | Commercial |
| Residential | |
| By Distribution Channel | Offline |
| Online | |
| By Country | China |
| Japan | |
| India | |
| Rest of the Asia-Pacific |
Frequently Asked Questions
What is the current Asia-Pacific Air Fryers Market size?
The Asia-Pacific Air Fryers Market is projected to register a CAGR of greater than 9% during the forecast period (2024-2029)
Who are the key players in Asia-Pacific Air Fryers Market?
Philips, Black & Decker, Havells, Wonderchef and Breville are the major companies operating in the Asia-Pacific Air Fryers Market.
What years does this Asia-Pacific Air Fryers Market cover?
The report covers the Asia-Pacific Air Fryers Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Air Fryers Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Asia-Pacific Air Fryers Industry Report
Statistics for the 2024 Asia-Pacific Air Fryers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Air Fryers analysis includes a market forecast outlook to for 2024 to (2024to2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
