Asia-Pacific Air Fryers Market Size (2024 - 2029)

The Asia-Pacific air fryers market is experiencing significant growth, driven by a shift towards healthier cooking methods and changing eating habits post-COVID-19. The demand for oil-free cooking solutions has increased as consumers prioritize health and fitness, leading to greater awareness and adoption of air fryers. Additionally, the rise in ready-to-eat food products and the expansion of quick-service restaurants have created a need for advanced cooking equipment, further contributing to the market's expansion. This trend is expected to continue, propelling the market size of air fryers in the region.

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Market Size of Asia-Pacific Air Fryers Industry

Asia-Pacific Air Fryers Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 9.00 %
Market Concentration Medium

Major Players

Asia-Pacific Air Fryers Market Major Players

*Disclaimer: Major Players sorted in no particular order

Asia-Pacific Air Fryers Market Analysis

The Asia-Pacific Air Fryers market has generated gross revenue of USD 2.25 billion in the current year and is poised to register a CAGR of more than 9% for the forecast period. An air fryer is specifically designed with properties that provide oil-free and healthy food to the people on the guilt-freeway. It is appropriate for small areas or places where an individual can also offer faster cooking facilities to the consumers. This air fryer also helps maintain the weight of the individual.

After COVID-19, people considered air fryers as a much healthier option compared to traditional frying methods in oil. Hence, the increasing inclination towards health and fitness bolstered product awareness and demand.

Busy lifestyles have led to changes in the eating habits of the majority of the population. Changes in eating habits have led to increasing demand for ready-to-eat-food products, which led to a rise in the number of QSR hotels and restaurants. The end user from the HORECA industry is actively seeking more advanced, compact, and effective equipment to increase their efficiency. This increasing demand for such advanced cooking equipment, which includes air fryers, is anticipated to propel revenue growth in the near future.

Asia-Pacific Air Fryers Industry Segmentation

An air fryer is a countertop cooking appliance that combines a heating element and a powerful fan to circulate hot air, similar to a convection oven. Air fryers produce foods that are crispy outside and moist and tender inside without actual frying. The Asia-Pacific Air Fryers Market is Segmented By Product Type (Manual Air fryer, Digital Air fryer), By End Users (Commercial, Residential), By Distribution Channel (Offline, Online), and By Country (China, Japan, India, and Rest of the Asia-Pacific). The report offers market size and forecasts for the Asia-Pacific Air Fryers Market in value (USD) for all the above segments.

By Product Type
Manual Air fryer
Digital Air fryer
By End Users
Commercial
Residential
By Distribution Channel
Offline
Online
By Country
China
Japan
India
Rest of the Asia-Pacific
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Asia-Pacific Air Fryers Market Size Summary

The Asia-Pacific Air Fryers market is experiencing significant growth, driven by a shift in consumer preferences towards healthier cooking methods. Air fryers, designed to provide oil-free and healthier food options, have gained popularity as people become more health-conscious, especially post-COVID-19. The busy lifestyles of consumers have led to a demand for ready-to-eat food products, which in turn has increased the number of quick-service restaurants and hotels seeking advanced cooking equipment like air fryers. This trend is further supported by the rising awareness of health issues related to unhealthy eating habits, prompting a shift towards low-oil cooking appliances. Urban consumers, with their higher disposable incomes and preference for sophisticated kitchenware, are particularly driving the demand for air fryers.

The market is characterized by its fragmented nature, with both established and emerging players contributing to its growth. Companies like Philips, Black & Decker, Havells, Wonderchef, and Breville are prominent in this space, offering innovative products that cater to the evolving consumer needs. Technological advancements and product innovations, such as those introduced by Whirlpool and Xiaomi, are enhancing the market's appeal by integrating smart features and connectivity options. The demand for air fryers is not limited to residential use; it is also expanding in the commercial sector, including hotels, restaurants, and hospitals, where there is a growing need for low-oil cooking solutions to meet dietary requirements.

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Asia-Pacific Air Fryers Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing health consciousness among consumers

    3. 1.3 Market Restraints

      1. 1.3.1 Availability of counterfeit products

    4. 1.4 Market Opportunities

      1. 1.4.1 Technological advancements in air fryers

    5. 1.5 Industry Value Chain Analysis

    6. 1.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.6.1 Bargaining Power of Buyers

      2. 1.6.2 Bargaining Power of Suppliers

      3. 1.6.3 Threat of New Entrants

      4. 1.6.4 Threat of Substitutes

      5. 1.6.5 Intensity of Competitive Rivalry

    7. 1.7 Insights on technology innovation in the Market.

    8. 1.8 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Manual Air fryer

      2. 2.1.2 Digital Air fryer

    2. 2.2 By End Users

      1. 2.2.1 Commercial

      2. 2.2.2 Residential

    3. 2.3 By Distribution Channel

      1. 2.3.1 Offline

      2. 2.3.2 Online

    4. 2.4 By Country

      1. 2.4.1 China

      2. 2.4.2 Japan

      3. 2.4.3 India

      4. 2.4.4 Rest of the Asia-Pacific

Asia-Pacific Air Fryers Market Size FAQs

The Asia-Pacific Air Fryers Market is projected to register a CAGR of greater than 9% during the forecast period (2024-2029)

Philips, Black & Decker, Havells, Wonderchef and Breville are the major companies operating in the Asia-Pacific Air Fryers Market.

Asia-Pacific Air Fryers Market Report Snapshots

Asia-Pacific Air Fryers Market Size & Share Analysis - Growth Trends & Forecasts (2024-2029)