Market Trends of Asia Pacific Automotive Infotainment Systems Industry
This section covers the major market trends shaping the APAC Automotive Infotainment Systems Market according to our research experts:
Increasing Demand for Rear Seat Infotainment Systems
The demand for rear-seat infotainment systems has increased over the past three years. Earlier rear-seat infotainment systems were used only in luxury cars, and hence, in order to sustain in the highly competitive taxi industry, the taxi firms started incorporating innovative products and services; to offer the best service to their customers. Currently, an infotainment system is one of the trending services deployed by taxi firms.
- In September 2019, Access, a Japanese automotive infotainment solution provider unveiled its Twine4car in-car enterttainment system that runs on Bosch's Android powered In Vehicle Infotainment System (IVI). Twine4car 2.0 provides the combination of white-labelled content streaming with infotainment service platform.
In addition to this, the growing trend of autonomous vehicles has made automakers to not only focus on driver assistance systems, but also on the infotainment systems, including rear seat infotainment system.
Emerging markets, such as India, have been witnessing automotive players entering the rear-seat infotainment system. For instance, in 2018, Blaupunkt, car infotainment supplier entered the rear seat infotainment system with the launch of its BP RSE AD 10.1. This rear seat monitor is ultra-thin and runs Android on 4.4.4 OS with a quad-core processor and features a capacitive touch screen and built-in Wi-Fi.
Thus, based on the aforementioned developments, the demand for rear-seat infotainment systems is expected to increase during the forecast period.
China Driving the Asia-Pacific Market
Among Asia-Pacific countries, China occupied more than 50% of the Asia-Pacific automotive market, owing to its highest vehicle sales over the past decade. The country is anticipated to continue to see positive vehicle sales during the forecast period, owing to the growing focus on new energy vehicles (NEV), among automakers. However, the recent decline in production and sales of vehicles and Coronavirus outbreak has made the Chinese automotive industry stagnant
The shift from simple audio systems to touchscreen infotainment systems that support multiple features, such as navigation, Apple CarPlay, Android Auto, Telematics, etc. are driving the demand for infotainment systems in the country.
Although the passenger car sales has declined in China in 2018 and 2019 and COVID 19 outbreak will leave a huge impact on the industry, the sales of commercial vehicles is increasing and this factor is expected to propel the market growth for infotainment systems owing to the demand for increased operatonal efficiency and safety. Additionally, the road infrastructure in China is developing, and thus, navigation has become a must-have feature in almost all the vehicles.
In 2019, CHJ Automotive, an electric vehicle manufacturer in China, launched ONE, a smart electric luxury SUV. The vehicle is equipped with a four-screen infotainment system, including a smart voice system. The ONE features a dual-chip system and a dual-system structure and is equipped with a Qualcomm Xiao Long 820A-class chip and has an Android Automotive compatible system.
