Asia-Pacific Baked Food and Cereals Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Asia-Pacific Baked Food and Cereals Market is segmented by Product Type (Breads, Breakfast Cereals, Biscuits and Cookies, Morning Goods, Cakes and Pastries, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialist Stores, Convenience Stores, Online Retail, and Other Distribution Channels), and Geography.

APAC Baked Food & Cereals Market Size

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Asia-Pacific Baked Food & Cereals Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.50 %
Market Concentration Low

Major Players

Asia-Pacific Baked Food and Cereals Market Major Players

*Disclaimer: Major Players sorted in no particular order

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APAC Baked Food & Cereals Market Analysis

The Asia-Pacific baked food and cereals market is expected to record at a CAGR of 6.5% during the forecast period (2020-2025).

  • Changes in the consumption pattern of baked food and cereals and the inclination toward healthier products are the primary factors affecting the market. The increased adoption of Western lifestyle and increased preference for nutritional baked food and cereals are driving the sales in the market.
  • Baked food and cereals, being a major part of the daily diet, cater to the demand for functional food. The new low-carb, high-fiber, multigrain, and fortified baked food and cereals that appeal to health-conscious consumers have triggered the market growth.

APAC Baked Food & Cereals Market Trends

This section covers the major market trends shaping the APAC Baked Food & Cereals Market according to our research experts:

Rising Demand for Convenience Food in the Region

The consumer demand for convenience food is evolving, in accordance with various dynamic demands from consumers. The rising popularity of 'snacking-on-the-go' and 'pick-me-up' products also makes Asia-Pacific a potential market for baked snacks. In addition, a growing number of Western restaurants offering baked goods in cities are also emerging rapidly, giving an overall boost to the demand for bakery products. Other major factors driving the market are the widened distribution channels and the tendency of consumers to purchase off-the-shelf, especially in the emerging markets of Asia-Pacific. The rapid expansion of artisanal bakeries in the last few years made consumers generally prefer fresh baked goods, such as cakes and breads.

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China Held a Prominent Market Share

China's bakery products market is expected to become the second-largest baked goods market, with pastries being the most popular segment. The robust economic growth that China witnessed in the last decade led to rising affluence, urbanization, and the growing influence of Western culture, all of which, collectively contributed to the overall demand for baked goods. Chinese consumers are known to prefer cakes, pastries, and sweet pies, and their preference toward bread and bread rolls is comparatively lower than Western consumers. The rapid expansion of artisanal bakeries in the last few years made Chinese consumers opt for fresh baked goods, such as cakes and breads. In China, unpackaged/artisanal baked goods are mostly sold through bakeries.

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APAC Baked Food & Cereals Industry Overview

The Asia-Pacific baked food and cereals market is highly fragmented, with a large number of domestic and multinational players competing for market share. Companies are focusing on new product launches with healthier ingredients/organic claim as their key marketing strategy. An increasing number of private label brands are posing tough competition to the existing players. Some of the major players in the Asia-Pacific baked food and cereals market are Grupo Bimbo, Kellogg's, Campbells Soup Company, The Garden Company Limited, and Nestle SA, among others.

APAC Baked Food & Cereals Market Leaders

  1. Grupo Bimbo

  2. Kelloggs

  3. The Garden Company Limited

  4. Nestle SA

  5. Campbells Soup Company

*Disclaimer: Major Players sorted in no particular order

Asia-Pacific Baked Food & Cereals Market.png
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APAC Baked Food & Cereals Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

  • 3.1 Market Overview

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Breads
    • 5.1.2 Breakfast Cereals
    • 5.1.3 Biscuits and Cookies
    • 5.1.4 Morning Goods
    • 5.1.5 Cakes and Pastries
    • 5.1.6 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Specialist Stores
    • 5.2.3 Convenience Stores
    • 5.2.4 Online Retail
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 China
    • 5.3.2 Japan
    • 5.3.3 India
    • 5.3.4 Australia
    • 5.3.5 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Grupo Bimbo
    • 6.4.2 Barilla Group
    • 6.4.3 Kellogg's
    • 6.4.4 General Mills
    • 6.4.5 Mondelez
    • 6.4.6 The Garden Company Limited
    • 6.4.7 Campbells Soup Company
    • 6.4.8 Nestle SA
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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APAC Baked Food & Cereals Industry Segmentation

The Asia- Pacific baked food and cereals market is segmented by product type, which includes breads, breakfast cereals, biscuits and cookies, morning goods, cakes and pastries, and other product types. The market is also segmented on the basis of distribution channel, including supermarkets/hypermarkets, specialist stores, convenience stores, online retail, and other distribution channels. The study also involves the regional-level analysis, covering China, Japan, India, Australia, and Rest of Asia-Pacific.

Product Type Breads
Breakfast Cereals
Biscuits and Cookies
Morning Goods
Cakes and Pastries
Other Product Types
Distribution Channel Supermarkets/Hypermarkets
Specialist Stores
Convenience Stores
Online Retail
Other Distribution Channels
Geography China
Japan
India
Australia
Rest of Asia-Pacific
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APAC Baked Food & Cereals Market Research FAQs

The Asia-Pacific Baked Food and Cereals Market is projected to register a CAGR of 6.5% during the forecast period (2024-2029)

Grupo Bimbo, Kelloggs, The Garden Company Limited, Nestle SA and Campbells Soup Company are the major companies operating in the Asia-Pacific Baked Food and Cereals Market.

The report covers the Asia-Pacific Baked Food and Cereals Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Baked Food and Cereals Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Asia-Pacific Baked Food and Cereals Industry Report

Statistics for the 2024 Asia-Pacific Baked Food and Cereals market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Baked Food and Cereals analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Asia-Pacific Baked Food and Cereals Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)