Market Trends of Asia-Pacific Brewing Enzymes Industry
This section covers the major market trends shaping the APAC Brewing Enzymes Market according to our research experts:
Rising Demand For Beer in The region
The demand for beer in the APAC region was reported to grow significantly. The introduction of craft and flavored beers and the increasing availability of premium beers in the market have led to the shift in consumer preferences in countries such as Australia, Japan, and China. This trend of premiumization is expected to increase the growth potential of the market in terms of value and volume. Also, the mass-produced beer segment accounted for the highest market share of the APAC beer market, in countries such as India, Vietnam, the Philippines, Thailand, and Singapore, due to their price and affordability.
China to Drive The Regional Market
Rising economic and income growth, urbanization, and globalization are leading to a significant shift in the cultural patterns, thus increasing beer consumption and subsequently driving the demand for brewing enzymes in the Asia Pacific region. Also, the growing number of microbreweries across the area is supporting APAC beer market growth. According to the Barth-Haas Group, China is the largest producer of beer among the Asian countries, producing 381.2 million hectoliters. Furthermore, the small-scale domestic players have adopted strategies to expand their businesses globally by investing in the establishment of manufacturing facilities and technical service centers in various regions, thus improve their presence through intensive R&D infrastructure.
