Market Trends of Asia-Pacific Collagen Industry
Collagen Rapidly Emerging as a Nutricosmetic Ingredient
- The demand for collagen peptide-infused nutri-cosmetics is increasing as consumers aim to prevent premature aging, leading to market growth. Collagen supplements are also gaining popularity due to their health and beauty benefits, such as improving bone health and relieving joint pain. In the Asia-Pacific region, there is a growing trend towards improving skin health by reducing dryness and wrinkles, increasing muscle mass, and using collagen as a nutricosmetic ingredient.
- As a result, the popularity of collagen-enriched face masks and other cosmetic products is on the rise as a prevailing skincare trend in the region. Beauty supplements, available in diverse forms, including tablets and beverages, are gaining traction. Among the key players in the Indian market, Amino Collagen India, operating under the Meiji Amino Collagen brand, is at the forefront of offering these beauty supplements. Furthermore, the escalating per capita income in Asia Pacific nations is a significant contributing factor to the burgeoning collagen market.
- Additionally, Southeast Asian countries like Singapore and Japan have witnessed the emergence of "beauty restaurants" that offer various delicacies, many of which are collagen-based products. These trends are expected to drive the usage of collagen as an ingredient in nutricosmetic products.
- For instance, Darling Ingredients, Inc. launched Peptan Marine collagen peptides at the virtual Beauty & Skincare Formulation Conference 2021. This solution is sourced from 100% wild-caught marine white fish and is certified by the Marine Stewardship Council (MSC). It can help beauty and nutrition brands differentiate and expand their portfolio with sustainably sourced, premium nutricosmetics and dietary supplements.
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China Has the Fastest Growing Collagen Market
- The collagen market is being driven by various factors, including the increased consumption of protein, a growing interest in health supplements, and an increase in research and development activities.
- Additionally, the trend toward self-care and proactive measures for leading healthier, longer, and more active lifestyles is contributing to the growth of the market. The skin-nourishing qualities of collagen have also led to its use in the production of lotion and anti-aging creams. With the increasing interest in collagen peptide research, the market potential for domestically produced collagen peptides is expected to expand over the next five years.
- The market for collagen supplements is being strongly propelled forward by the expanding demographic of millennials in China, shifting preferences among consumers, the expansion of the beauty and personal care industry, and an increase in supplemental income. The rise of Gen Z active internet users in China is creating awareness about bone health, joint health, and overall health, which is further driving the market for collagen in the country. The China Collagen Market is moderately consolidated, with the top five companies occupying more than half of the market share.
- The major players in the market include Darling Ingredients Inc., GELITA AG, Luohe Wulong Gelatin Co. Ltd., Nitta Gelatin Inc., and Tessenderlo Group, among others. These key players are mainly focusing on expansion and product launches. For instance, in February 2021, PB Leiner announced its plan to enter the marine collagen market by 2022 in collaboration with Zhejiang Shengda Ocean Co. Ltd from Zhoushan, China. The new plant, located in China, will deliver high-quality collagen peptides to customers worldwide, enabling PB Leiner to offer its customers a more diversified range of products.
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