Market Trends of Asia Pacific Collagen Supplements Industry
Growing Need For Nutritional Supplements
The increasing number of different age groups in fitness activity is also helping the collagen supplement market in Asia Pacific. Health-conscious people demand nutritional products, leading to the growth of collagen supplements in the Asia Pacific. Moreover, collagen-based products made from marine collagen are becoming popular among manufacturers, as they procure unused fish parts discarded annually during processing to produce collagen, making them environment-friendly. Despite a strong dominance of animal-based collagen in the market, marine collagen is slowly gaining momentum, as it is free of grave infections, such as foot-and-mouth disease, bovine spongiform encephalopathy, and viral infections. Furthermore, marine collagen is rich in type-1 collagen, while bovine collagen contains both type-1 and type-3 collagen, making marine collagen similar in structure to human collagen. This, in turn, makes marine-based collagen peptide products ideally suited for the human body’s collagen needs, increasing the demand for marine-based collagen peptides among manufacturers of products like dietary supplements. Increasing demand for such supplementation products is driving the market.
India is the Fastest Growing Market
The market is driven by increasing protein consumption, an inclination toward health supplements, and increased research and development activities. With widespread publicity and rising public awareness, the trend toward self-oriented, proactive measures for leading healthier, longer, and more active lifestyles is growing. It is helping to improve the market for collagen supplements. Kerala State Industrial Development Board promotes Nitta gelatin products, including gelatin, collagen peptide, di-calcium phosphate, and ossein. Such promotion and support from the Government, in turn, increases the popularity of the ingredients for use in varied applications. Many players are entering the market with differentiated offerings to gain a competitive advantage over other players operating in the country. Consumption of collagen supplements helps reduce the risk of bone disorders like osteoporosis. They can help increase bone mineral density (BMD) and lower levels of proteins in the blood that stimulate bone breakdown. Their multiple health benefits, including bone, muscle, and joint health, and cost-effectiveness resulted in consumers opting for collagen supplements faster. Moreover, the increasing number of gyms and other fitness centers, along with people participating in these activities in the region, is also supporting the collagen market growth during the forecasted period.
