Asia-Pacific Craft Beer Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 11.80 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Asia-Pacific Craft Beer Market Analysis
Asia-Pacific Craft Beer Market is projected to register a CAGR of 11.8 % during the forecast period, 2022-2027.
The craft beer market in the Asia-Pacific region is highly diversified, in terms of consumption patterns and products, mainly due to the differences in preferences and the social and cultural behaviors across different nations. The market is growing at a healthy pace, owing to the increase in the demand for premium ones.
Over the long term, many companies across Asia have established themselves as pioneers and leaders in the craft beer movement, representing the regions where they brew their products. Moreover, a considerable increase in the consumption of beer has been observed due to its growing youth population with a preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in the Asia-Pacific region.
Owing to the increasing demand in the region, companies operating in the market have grown to feed the demand with innovation in flavours, by adding regional flavours. For instance, in April 2022, premium craft beer brand, Bira 91 launched Imagined in India, a limited release of four seasonal beers inspired by local ingredients and creative culture. The beers include a Bollywood IPA, a Kokum Sour (made with kokum fruit popular on India's Konkan coast), a Brown Ale, and Mango Lassi.
The Craft Beer market in the region is restrained by the convoluted excise tax systems, sales restrictions, and potential for outright bans in Asian countries. However, the regulations and restrictions vary from country to country in the region.
Asia-Pacific Craft Beer Market Trends
This section covers the major market trends shaping the APAC Craft Beer Market according to our research experts:
Emergence of Innovations in Craft Beer
The increased health consciousness has led consumers to look for healthier choices even in craft beer such as less or no-calorie craft beers, and less or no-alcohol craft beer. The prevalence of lifestyle diseases such as liver diseases is the major reason for the adoption of low-alcohol craft beers. The millennial generation is more inclined towards alcohol-free craft beer as consumers tend to believe that low/no alcohol content beer is healthy. With the growing demand for craft beer, the manufacturers of craft beer in the region are focused on innovating new product lines with low calories and low alcoholic content within craft beer. For instance, in September 2020, Big Drop Brewing Co. launched its alcohol-free craft beer range in Australia. The launch includes the products Pine Trail Pale Ale and Uptown Craft Lager, offered in 4-packs with no alcohol content but with the same flavor.
Moreover, the rise in the lactose intolerance population and the prevalence of celiac diseases especially in countries such as Australia has changed consumers' preference towards craft beer consumption. According to Coeliac Australia, 1 in 70 Australian population has coeliac disease. Hence, manufacturers in the craft beer industry have launched gluten-free craft beers. For instance, in September 2021, TWØBAYS Brewing Co launched the gluteen free Stargaze Hazy Pale craft beer. The Stargaze Hazy Pale craft beer is brewed on Vienna millet base and has fruity pale with pineapple, lychee and mango aromas giving way to tropical, stone fruit and citrus flavours.
Japan holds the Largest Share
Beer is a major part of the drinking and dining culture in Japan. Craft beer emerged as the premium drink in the country which is driving affluent consumers towards craft beer. A wide range of craft beers is available in the market, each one having its characteristic tastes and flavors, there has been growing affluence across the country with an increasing demand for innovative tastes which has resulted in a rise in the quality and varieties of Craft beer which is driving the growth of the Asia-Pacific Craft Beer Market. According to Kita Sangyo, the number of microbreweries in Japan has increased from 225 in 2014 to 443 in 2020 which indicates the growth of the market in the region. The major brands offering craft beers in the country are Asahi, Kirin, Sapporo, and Suntory among others.
Moreover, the rise in the low sugar craft beers is gaining traction among health-conscious consumers. The manufacturers are innovating new flavors in craft beer and reducing sugar content in craft beers. For instance, in October 2020, Kirin Brewery launched Kirin Ichiban Zero Sugar Beer in Japan, the company has sold more than 72 million cans. With the increase in the demand for low-calorie beer, the company has increased the production volume of Kirin Ichiban Zero Sugar Beer by 60% in 2021 which indicates the demand for low-calorie beer in the regions.
Asia-Pacific Craft Beer Industry Overview
The Asia-Pacific Craft Beer Market is fragmented with many international and local players in the region. The major players in the region include Heineken International B.V., Kiuchi Brewery Inc., Anheuser-Busch InBev, and The Boston Beer Company Inc. among others. The key players in the industry are enhancing their distribution channels, expanding their geographical presence, and being involved in partnerships and joint ventures to increase their market share. For instance, in September 2021, BrewDog an independent craft brewer launched a joint venture in Japan with Asahi Breweries, to distribute BrewDog beers such as Punk IPA, Hazy Jane, and Elvis Juice across Japan. The joint venture is known as BrewDog Japan and will operate as a standalone entity with its own sales, marketing, and back-office teams. It will focus exclusively on the distribution and marketing of key BrewDog brands in Japan.
Asia-Pacific Craft Beer Market Leaders
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Heineken International B.V.
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Anheuser-Busch InBev
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The Boston Beer Company Inc.
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Kiuchi Brewery Inc. (Hitachino Nest Beer)
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The Brewerkz Company
*Disclaimer: Major Players sorted in no particular order
Asia-Pacific Craft Beer Market News
- In July 2022, Budweiser APAC inaugurated its new Putian Craft Brewery in Fujian province and put it into production in AB InBev Food Industrial Park in Hanjiang, Putian. It is the largest craft brewery under Budweiser APAC and the first craft brewery in Fujian province, which will produce world-renowned first-line craft beer brands like Goose Island and Boxing Cat among others.
- In June 2022, Bira 91, a premium beer brand, in collaboration with Far Yeast Brewing Company, one of Japan's brewing companies, launched their first Gose style beer, Yuzu Gose Sour. Traditionally, Gose-style craft beer is a wheat beer that features low hop bitterness and refreshing crispness.
- In June 2021, The Carlsberg Group in Asia expanded its footprint in the premium craft beer segment with the launch of Luang Prabang beer. This new craft beer brand was developed by Bangkok-based brand design agency Square44.
Asia-Pacific Craft Beer Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Type
- 5.1.1 Ales
- 5.1.2 Pilsners and Pale Lagers
- 5.1.3 Specialty Beers
- 5.1.4 Others
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5.2 By Distibution Channel
- 5.2.1 On-Trade
- 5.2.2 Off-Trade
- 5.2.2.1 Online Retail Channels
- 5.2.2.2 Offline Retail Channels
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5.3 By Geography
- 5.3.1 China
- 5.3.2 Japan
- 5.3.3 India
- 5.3.4 Australia
- 5.3.5 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Heineken International B.V.
- 6.3.2 Kiuchi Brewery Inc. (Hitachino Nest Beer)
- 6.3.3 Anheuser-Busch InBev
- 6.3.4 The Boston Beer Company Inc.
- 6.3.5 RedDot BrewHouse Pte Ltd.
- 6.3.6 D.G. Yuengling & Son, Inc.
- 6.3.7 Young Master Brewery
- 6.3.8 The Brewerkz Company
- 6.3.9 Feral Brewing Co.
- 6.3.10 Himalayan Ales Private Limited (White Rhino Brewing Co.)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
Asia-Pacific Craft Beer Industry Segmentation
Craft beer is made in a traditional or non-mechanized way by a small brewery. Craft beer has a richer and more distinct taste than watery mass-produced beer. The craft beer market is segmented by type, distribution channel, and geography. Based on the type of craft beer, the scope includes ales, pilseners, and pale lagers, specialty beers, and other types. By distribution channel, the market is further segmented into on-trade and off-trade distribution. The off-trade distribution is further segmented into online retail channels and offline retail channels. Based on geography, the market is segmented into China, Japan, India, Australia, and the Rest of the Asia-Pacific. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Type | Ales | |
| Pilsners and Pale Lagers | ||
| Specialty Beers | ||
| Others | ||
| By Distibution Channel | On-Trade | |
| Off-Trade | Online Retail Channels | |
| Offline Retail Channels | ||
| By Geography | China | |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific |
Asia-Pacific Craft Beer Market Research FAQs
What is the current Asia-Pacific Craft Beer Market size?
The Asia-Pacific Craft Beer Market is projected to register a CAGR of 11.80% during the forecast period (2024-2029)
Who are the key players in Asia-Pacific Craft Beer Market?
Heineken International B.V. , Anheuser-Busch InBev, The Boston Beer Company Inc., Kiuchi Brewery Inc. (Hitachino Nest Beer) and The Brewerkz Company are the major companies operating in the Asia-Pacific Craft Beer Market.
What years does this Asia-Pacific Craft Beer Market cover?
The report covers the Asia-Pacific Craft Beer Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Craft Beer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Asia-Pacific Craft Beer Industry Report
Statistics for the 2024 Asia-Pacific Craft Beer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Craft Beer analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
