Market Size of Asia-Pacific E Cigarettes Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 1.93 % |
Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Asia Pacific E-Cigarette Market Analysis
The Asia-Pacific E-Cigarette Market is projected to register a CAGR of 1.93% during the forecast period.
E-cigarettes, or electronic nicotine delivery systems (ENDS) are being increasingly used by people as a substitute for smoking or recreational purposes. Due to the growing health concern over the usage of conventional tobacco-based cigarettes, the e-cigarette market has witnessed significant growth over the past decade. Other factors driving market growth include the growing popularity of e-cigarettes among millennials and rising health concerns among the geriatric population. For instance, in February 2022, RELX and SMOORE, the leading player in the Chinese market, are committed to cross-disciplinary fundamental research on atomization mechanisms to investigate the long-term health effects of vaping.
Increasing the adoption of e-cigarettes has created a market for disposable, reusable, and customizable e-cigarettes. Easier access to the distribution channel, especially online websites and e-commerce sites, has provided market players with the scope to expand both locally and regionally, which continues to be one of the key drivers for the market.
To increase their consumer base, e-cigarette manufacturers are introducing new device configurations and products at low prices. Modular e-cigarettes are becoming more popular due to the customization options available, which allow users to interchange parts such as coils, atomizers, and battery mods to achieve the desired flavor and improve the vaping experience. For instance, in June 2022, Voopoo launched its 3 latest pod products such as VMATE E, VMATE infinity edition, and Drag Q infinity edition at the Indonesian Vape exhibition. As per the company's claim, the V-series products are equipped with a newly upgraded cartomizer, uses 5A freshness seal technology to lock in the fresh taste and aroma of the e-liquid, while the Fresnel lens texture design effectively reduces the e-exposure liquid to light, preserving the fresh taste for users.
However, the stringent regulations in the major countries of the region and concerns among smokers regarding the presence of toxicants in e-liquids might hamper the potential market.
Asia Pacific E-Cigarette Industry Segmentation
A device called an e-cigarette heats a liquid to create vapors that users inhale. Another widespread name for using electronic cigarettes is vaping.
The Asia-Pacific e-cigarette market is segmented by product, distribution channel, and geography. Based on the product type. e-cigarettes are segmented into e-cigarette devices and e-liquid. Based on distribution channels, the market is segmented into offline retail stores and online retail stores. Based on geography, the market is segmented into, New Zealand, Indonesia, Bangladesh, and the Rest of Asia-Pacific. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
Product Type | |
E-cigarette Devices | |
E-liquid |
Distribution Channel | |
Offline Retail Stores | |
Online Retail Stores |
Geography | |
New Zealand | |
Bangladesh | |
Indonesia | |
Rest of Asia-Pacific |
Asia-Pacific E Cigarettes Market Size Summary
The Asia-Pacific e-cigarette market is experiencing a notable expansion, driven by the increasing adoption of electronic nicotine delivery systems as alternatives to traditional smoking. This growth is fueled by heightened health awareness and the appeal of e-cigarettes among younger demographics, particularly millennials, as well as older adults concerned about health risks. The market is characterized by a diverse range of products, including disposable, reusable, and customizable e-cigarettes, which are gaining popularity due to their ease of access and the ability to cater to individual preferences. The rise of online retail channels, bolstered by increased internet penetration, has further facilitated market expansion, allowing manufacturers to reach a broader audience through e-commerce platforms and social media marketing.
Despite the promising growth prospects, the market faces challenges from stringent regulations in various countries and concerns regarding the safety of e-liquids. However, the introduction of nicotine-free e-liquids and the affordability of e-liquids compared to traditional tobacco products are attracting both smokers and non-smokers, contributing to market growth. The competitive landscape is dominated by major global players such as Philip Morris International, JUUL Labs Inc., and British American Tobacco PLC, who leverage product innovation and strategic marketing to maintain their market positions. As the market continues to evolve, technological advancements and improved online retail security are expected to play crucial roles in shaping the future of the Asia-Pacific e-cigarette market.
Asia-Pacific E Cigarettes Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 E-cigarette Devices
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2.1.2 E-liquid
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2.2 Distribution Channel
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2.2.1 Offline Retail Stores
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2.2.2 Online Retail Stores
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2.3 Geography
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2.3.1 New Zealand
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2.3.2 Bangladesh
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2.3.3 Indonesia
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2.3.4 Rest of Asia-Pacific
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Asia-Pacific E Cigarettes Market Size FAQs
What is the current Asia-Pacific E Cigarettes Market size?
The Asia-Pacific E Cigarettes Market is projected to register a CAGR of 1.93% during the forecast period (2024-2029)
Who are the key players in Asia-Pacific E Cigarettes Market?
Philip Morris International, JUUL Labs, Inc., British American Tobacco p.l.c., Smoore International Holdings Ltd and Japan Tobacco International are the major companies operating in the Asia-Pacific E Cigarettes Market.